【西堤岛咖啡是哪个国家的品牌？】

源于法国巴黎塞纳河畔的（citecoffee）西堤岛咖啡，是迄今为止最古老的咖啡文化之一，西堤岛咖啡与"双偶咖啡"、"萨特咖啡"、"花神咖啡"一道，见证了法国以及整个欧洲三百年咖啡的变迁与发展，仿佛古老美丽的塞纳河源远流长。经过历史的洗礼和几代继任者不懈的努力追求，西堤岛咖啡始终坚定一贯的永恒口味和自由、平等、世界无界限的文化理念，以执著和勇气吟唱着只属于咖啡最质朴的咏叹调。

北京西堤岛咖啡有限公司作为专业的咖啡店连锁经营商，拥有极为广泛的营销网络。致力于提供高品质的咖啡和无界限的第三度理想休闲空间，赢得了不同肤色、不同文化背景人们的青睐和尊重，在咖啡业界的新闻评选中以醇厚永恒的口味和自由平等的世界观荣获最受欢迎的品牌之一。

从2000年9月开始筹备到2003年北京西堤岛咖啡有限公司正式挂牌成立，通过咖啡专家和市场营销专家针对北京、上海、西安、广州、深圳等地咖啡市场的深入考察、细致调研，最终选择以北京作为西堤岛咖啡的市场开拓起点，并2004年初，在北京开设第一家颇具规模的西堤岛咖啡店，为本地顾客提供精美的西堤岛咖啡、纯正新鲜烤制的各式糕点以及纯正可口的西式简餐。经过对纯正法式经典与东方传统文化的系统整合，西堤岛咖啡已经成为中国消费者喜爱和信赖的咖啡品牌。

2006年，作为西堤岛咖啡品牌建设年，西堤岛咖啡准确地运用了品牌战术和战略，率先在中央电视台1、2、3、4、5套节目中推出系列强势品牌广告，不断提高广告资源投放的准确性，同时充分借助新闻公关和事件营销等方式和手段，提升西堤岛品牌的知名度和美誉度，使西堤岛咖啡品牌形象成为推动企业持续发展的最持久动力。

2007年，作为西堤岛咖啡品牌推广创新年，西堤岛咖啡高扬“中国新型高档商务休闲咖啡”的旗帜，以“三个服务”为基础，在原有“相约贵族、亲近平民”的基础之上推陈出新，弘扬西堤岛咖啡的创新饮食新文化，在保证原汁原味的法式风格上，结合中国国情，提倡“西餐中吃，中餐西化，中西合璧”的经营理念，力求与西堤岛咖啡的所有员工，一起携手迈向西堤岛咖啡“推荐名品！服务名流！打造名牌！”的高档商务咖啡之途，同时秉承西堤岛咖啡文化和西堤岛咖啡标准，为各阶层的商务人士，奉献一杯来自西堤岛，经过统一标准流程调制，倾注西堤岛咖啡人爱心的香浓纯正咖啡。

2008年，西堤岛咖啡的品牌推广年，在“中国新型高档商务休闲咖啡”的品牌旗帜完全面市后，我们不但在07年对原有的运营管理体系进行了全面的更新与整合，对店务运营、人员培训、vi标识、人力资源、店长执行力、信息管理等内容进行充实与再建设，完成了《西堤岛咖啡六大系统》，使其成为单店成功运营的有力保证。今年西堤岛咖啡可谓是收获颇多，不仅西堤岛咖啡连锁店数量超过200家，成为国内咖啡行业最具代表力和影响力的咖啡连锁运营企业，而且其快速稳定的成长经历，也成为中央电视台央视国际道、sohu、腾讯、《咖啡与茶》、《中外食品咖啡茶点》、《电影故事》、《中国计算机用户》等各大电视、网络、杂志媒体的关注焦点，并受邀CCTV经济频道“新财富年会”和“首届中国创业投资大会”邀请，作为特邀嘉宾出席并演讲，其发展得到了社会各界的肯定，其品牌得到了更广泛的认同。

2009年，西堤岛咖啡的品牌发展年，开年不久西堤岛咖啡在历时一年多的激烈竞争中，在继首都机场3号航站楼咖啡厅竞标成功后，又一次在同各大国际知名品牌的竞争中，以其卓越的品质、独特的文化和优质的服务脱颖而出，再次获得厦门机场航站楼咖啡厅的竞标成功，此次中标成功，标志着西堤岛咖啡品牌更上一层楼。

2011年，西堤岛咖啡品牌建设逐步推进的第5个年头，除了坚持不懈的夯实西堤岛咖啡的基础服务平台工作，我们也大胆的引进多元化的人才储备建设机制，在丰富吧台出品、厨房出品及服务体系化的基础之上，以西堤岛咖啡260多家咖啡加盟连锁直营、旗舰、加盟店为实操平台，培养了及咖啡技能与店务管理为一身的多能型店长，力求在未来的三年中完成西堤岛咖啡综合能力型店长团队储备，从而更进一步提升我们人才质量。同时我们将部分精力放在国内众多机场的餐饮设施配建服务项目上来，从2007年的首都国际机场T3航站楼、2009年的厦门机场、2010年武汉天河机场、2011成都双流机场、2011年西安咸阳机场成功夺标的又一家机场咖啡连锁店，这也标志着西堤岛咖啡品牌正朝着高标准、高质量、高知名度的方向逐步稳健的迈进。2011年西堤岛咖啡通过不间断的跨季度央视广告、大型网络载体、平面杂志、社会新闻媒体的全方位联动推广，及更进一步的品牌提升策略，为西堤岛咖啡品牌形象全方位提升打下了坚实的基础，旨在为西堤岛咖啡全国260多家连锁店的整体品牌知名度及含金量的提升添砖加瓦。

西堤岛咖啡始终如一遵循"自由、平等、世界无界限"的咖啡文化理念，继续坚持属于自己的价值观和世界观，恪守“诚信，创新，高效”的企业精神，积极倡导“执行，学习，团队”的企业文化主流。毕竟，三百年来，我们周围的伙伴是那样的快乐和幸福！在西堤岛，为我们的顾客用心冲泡一杯咖啡，那心灵相通的眼神已足够璀璨。

英文翻译：Originated from the citefree in Paris, the coffee of Xidi island is one of the oldest coffee cultures. Together with "double coffee", "Sartre coffee" and "Huashen coffee", the coffee of Xidi island has witnessed the change and development of coffee in France and Europe for three hundred years, as if the ancient and beautiful Seine River has a long history. After the baptism of history and the unremitting efforts of several generations of successors, Xidi island coffee has always been firmly committed to the eternal taste and the cultural concept of freedom, equality and boundless world, singing the most simple aria of coffee with perseverance and courage. Beijing Xidi Island Coffee Co., Ltd. as a professional coffee shop chain operator, has a very wide marketing network. Committed to providing high-quality coffee and unlimited third ideal leisure space, it has won the favor and respect of people of different colors and cultural backgrounds, and won one of the most popular brands in the news selection of the coffee industry with mellow and eternal taste and free and equal world outlook. From September 2000 to 2003, Beijing Xidi Island Coffee Co., Ltd. was officially established. Through in-depth investigation and detailed investigation of coffee markets in Beijing, Shanghai, Xi'an, Guangzhou, Shenzhen and other places by coffee experts and marketing experts, Beijing was finally selected as the starting point for market development of Xidi island coffee. At the beginning of 2004, the first large-scale coffee company was opened in Beijing Xidi island coffee shop provides local customers with exquisite Xidi island coffee, pure fresh baked cakes and pure and delicious Western simple meals. Through the systematic integration of authentic French classics and oriental traditional culture, Xidi island coffee has become a coffee brand loved and trusted by Chinese consumers. In 2006, as the year of brand construction of Xidi island coffee, Xidi island coffee accurately used brand tactics and strategies, took the lead in launching a series of strong brand advertisements in CCTV 1, 2, 3, 4 and 5 programs, constantly improving the accuracy of advertising resources, and at the same time, with the help of news public relations and event marketing and other ways and means, to improve the popularity and reputation of Xidi Island brand To make the brand image of Xidi island coffee the most lasting driving force for the sustainable development of the enterprise. In 2007, as the brand promotion of coffee in Xidi island to create a new year, Xidi island coffee held high the banner of "China's new high-end business and leisure coffee", based on the "three services", on the basis of the original "meet the nobility and get close to the common people", carried forward the new culture of innovative diet of coffee in Xidi Island, on the basis of ensuring the original French style, combined with China's national conditions, proposed We advocate the business philosophy of "eating in Western food, westernization of Chinese food and combination of Chinese and Western food", and strive to work together with all employees of Xidi island coffee to march towards "recommended famous products of Xidi island coffee"! Service celebrities! Create a famous brand! " The high-end business coffee Road, at the same time adhering to the coffee culture of Xidi island and the coffee standard of Xidi Island, offers a cup of pure and fragrant coffee from Xidi island for business people of all walks of life, after the unified standard process modulation, pouring the love of Xidi island coffee people. In 2008, in the year of brand promotion of Xidi island coffee, after the brand banner of "new high-end business and leisure coffee in China" was put into full market, we not only comprehensively updated and integrated the original operation management system in 2007, but also enriched and rebuilt the content of store operation, personnel training, VI logo, human resources, executive power of store manager, information management, etc., and completed《 Six systems of coffee in Xidi island make it a powerful guarantee for the successful operation of a single store. This year, Xidi island coffee has gained a lot. Not only has the number of Xidi island coffee chain stores exceeded 200, becoming the most representative and influential coffee chain operation enterprise in the domestic coffee industry, but also its fast and stable growth experience has become CCTV international road, Sohu, Tencent, coffee and tea, Chinese and foreign food coffee and tea, film story China computer users and other major TV, network, magazine media are the focus of attention, and invited by CCTV economic channel "new fortune annual meeting" and "the first China Venture Capital Conference". As a special guest to attend and make a speech, its development has been affirmed by all sectors of society, and its brand has been more widely recognized. In 2009, the brand development year of Xidi island coffee. Not long after the beginning of the year, Xidi island coffee in the fierce competition lasted for more than one year. After the success of the competition with the capital airport terminal 3 coffee shop, it once again stood out with its outstanding quality, unique culture and high-quality service in the competition with major international famous brands, and again won the competition of Xiamen airport terminal coffee shop Success, this successful bid, marks a higher level of coffee brand in Xidi island. In 2011, in the fifth year of the gradual promotion of the brand construction of Xidi island coffee, in addition to the unremitting efforts to consolidate the basic service platform of Xidi island coffee, we also boldly introduced a diversified talent reserve construction mechanism. On the basis of enriching the bar production, kitchen production and service systematization, more than 260 coffee brands of Xidi island coffee joined the chain direct, flagship and franchise stores In order to implement the platform, we have trained a multi-functional store manager with coffee skills and shop management as a whole, and strive to complete the team reserve of comprehensive capacity store managers in Xidi island in the next three years, so as to further improve our talent quality. At the same time, we focus on the catering facilities construction and service projects of many domestic airports. From the T3 terminal of Capital International Airport in 2007, Xiamen airport in 2009, Tianhe Airport in Wuhan in 2010, Shuangliu Airport in Chengdu in 2011, another airport coffee chain store that won the bid in Xianyang Airport in Xi'an in 2011, it also indicates that the coffee brand of Xidi island is moving towards a high standard and high level The direction of quality and high visibility is steadily moving forward. In 2011, Xidi coffee laid a solid foundation for the overall promotion of the brand image of Xidi coffee through continuous cross quarter CCTV advertising, large-scale network carriers, print magazines, social news media, and further brand promotion strategies, aiming to improve the overall brand awareness and gold content of more than 260 chain stores of Xidi coffee in China do what little one can to help. Xidi coffee always follows the coffee culture concept of "freedom, equality and boundless world", continues to adhere to its own values and world outlook, adheres to the corporate spirit of "integrity, innovation and efficiency", and actively advocates the corporate culture mainstream of "implementation, learning and team". After all, for three hundred years, our partners around us have been so happy and happy! In Xidi Island, make a cup of coffee for our customers. The eyes of our hearts are bright enough.

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