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高力克公司旗下的品牌BOSSERT是专注时尚、生活、商务三大系列,倡导“多彩男人”生活新理念，BOSSERT多彩男人，追求包容、责任、魅力的男性多彩文化，打造中国时尚休闲的品牌。融入意大利制作工艺、新颖国际款式、出众的品质，以及独特新颖的设计理念著称，并已被成功人士所青睐。并在中国鞋业上占据一定市场影响力。
BOSSERT每年推出上千款不同风格的鞋类、配件类的产品，颇受市场政界、商业界、金融界等人群的青睐。在产品的研发上，BOSSERT拥有强大的产品研发队伍，注重产品研发及技术创新，并且严格掌控产品的每一道工序的开发与每一道产品工序的精致制作，产品品质的上乘，BOSSERT始终聚力在“产品就是品牌的代言人”，为市场消费群体提供优美的品质服务，其外BOSSERT在强化产品研发的同时，注重产品产权的保护；在品牌推广上，BOSSERT与渠道网点并进，寻找适合BOSSERT自身传播的入径，在品牌的传播上与市场营销相互磨合促进集中力量传播，如动车杂志、机场户外广告、航空杂志、高速路牌广告、微电影、电视媒体、主流报纸等等主流媒体。
英文翻译：Bossert, a brand owned by collick, focuses on three series of fashion, life and business, advocates the new concept of "colorful man" life. Bossert's colorful man pursues inclusive, responsible and charming men's colorful culture, and creates a brand of fashion and leisure in China. It is famous for its Italian production technology, novel international style, outstanding quality and unique and novel design concept, and has been favored by successful people. And in China's footwear industry to occupy a certain market influence. Bossert launches thousands of shoes and accessories of different styles every year, which are favored by market politicians, business circles, financial circles and other people. In product research and development, Bossert has a strong product research and development team, pays attention to product research and development and technological innovation, and strictly controls the development of each process of the product, the exquisite production of each process of the product, and the quality of the product. Bossert has always focused on "the product is the spokesperson of the brand", providing beautiful quality services for the market consumer groups. In addition, Bossert Strengthen product R & D and pay attention to the protection of product property rights at the same time; in brand promotion, BOSSERT and channel outlets go hand in hand to find a suitable way for BOSSERT to spread itself; in brand communication, they run in with each other with marketing to promote centralized communication, such as motor car magazine, airport outdoor advertising, aviation magazine, high-speed road sign advertising, micro film, TV media, mainstream newspapers, etc And other mainstream media.
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