【位元堂是哪个国家的品牌？】

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“位元堂”本着“以诚意用心造药，凭信誉继往开来”的宗旨，秉承一贯优良传统，安旧立新。一直以来，“位元堂”对药材、产品的坚持，不但令品牌取得顾客的信赖，更奠定其“中药名牌，名牌中药”的领导地位。

“位元堂”于清光绪23年（1897年），由几位出身官宦世家的合伙人创办，传统的制药秘方，世代相传。1950年代，“位元堂”从广州前往香港，并于1979，正式在本港注册商标。由家族合资到集团进驻，“位元堂”见证了一个世纪的岁月与变迁。多年来，品牌一直坚持企业宗旨，贯彻始终，却与时并进，成功巩固了“位元堂”在中药业界长盛不衰的地位。时至今日，“位元堂”更配合现代化管理，在经营策略上进行多元化的改革，令业务进一步迈向国际化。

“位元堂”一向着重质量与品牌信誉，选用最上乘中药材料，配合传统古法配方，虔制优质成药见称。多元化的成药产品，包括“扶正养阴丸”、“燕窝百凤丸”、“至尊燕窝”、“灵芝孢子”、“瘦之千叶”，以及数十种家喻户晓的出品。“位元堂”数十年来以香港为基地，更努力拓展海外市场，东南亚，以及欧、美、澳、加等地区，产品深受海外侨胞欢迎。

“位元堂”亦自设品质化验所，对所有药材及制成品进行严格测试，务求做到在出厂以前检定每一批产品，给予顾客最佳的产品保证。为了解市场需要，“位元堂”亦会不断进行产品研发、改良及市场调查。旗下的“经典系列”、“燕窝系列”、“都市系列”、“美颜纤体系列”、“保健系列”及“靓汤系列”，便是回应市场需求所推出的新研发产品。此外，“位元堂”亦不断革新各类产品的包装，设计概念在传统风格上注入时代感，令消费者耳目一新。

“位元堂”在2001获选为“香港名牌”，2002年荣获香港“超级品牌”奖项。于今年年初同时荣获香港中医药管理委员会及澳洲药品管理局(TGA)颁发GMP(中成药生产质量管理规范)国际权威的认证。证明品牌在业界及香港消费者心目中，同样拥有崇高的地位。

英文翻译："Wei Yuan Tang" in line with the tenet of "making medicine with sincerity and heart, carrying forward the past and opening up the future with credibility", adheres to the consistent fine tradition, and keeps the old safe and creates the new. For a long time, the insistence of "Wei Yuan Tang" on medicinal materials and products has not only made the brand win the trust of customers, but also established its leading position of "famous brand of traditional Chinese medicine, famous brand of traditional Chinese medicine". "Wei Yuan Tang" was founded in 1897 by several partners who came from a family of officials. It is a traditional medicine secret recipe that has been handed down from generation to generation. In the 1950s, bituantang went to Hong Kong from Guangzhou and officially registered its trademark in Hong Kong in 1979. From the joint venture of family to the settlement of the group, "Wei Yuan Tang" witnessed a century of years and changes. Over the years, the brand has been adhering to the enterprise tenet, implementing all the time, but advancing with the time, and successfully consolidated the position of "bituantang" in the Chinese pharmaceutical industry. Up to now, "Wei Yuan Tang" is more in line with modern management, carrying out diversified reform in business strategy, and further internationalizing its business. "Wei Yuan Tang" always focuses on quality and brand reputation, selects the best traditional Chinese medicine materials, and cooperates with the traditional ancient formula to make high-quality patent medicine. A wide range of proprietary products, including "Fuzheng Yangyin pill", "bird's nest Baifeng pill", "supreme bird's nest", "Ganoderma lucidum spore", "thin Chiba", as well as dozens of well-known products. For decades, based in Hong Kong, bituantang has made greater efforts to expand its overseas market. Its products are well received by overseas Chinese in Southeast Asia, Europe, the United States, Australia, Canada and other regions. "Wei Yuan Tang" also has its own quality laboratory, which strictly tests all medicinal materials and finished products, so as to verify each batch of products before leaving the factory and provide customers with the best product guarantee. In order to understand the market demand, bit hall will continue to carry out product research and development, improvement and market research. Its "classic series", "bird's nest series", "City Series", "beauty and body slimming series", "health care series" and "soup series" are new R & D products launched in response to market demand. In addition, we are constantly innovating the packaging of various products. The design concept infuses a sense of the times into the traditional style and makes consumers refreshing. "Bit hall" was selected as "Hong Kong famous brand" in 2001 and won the "super brand" award in 2002. At the beginning of this year, it was also certified by the international authority of GMP issued by the Hong Kong Traditional Chinese medicine Regulatory Commission and the Australian drug administration (TGA). To prove that the brand also has a lofty position in the eyes of the industry and Hong Kong consumers.

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