【万里路青年旅舍是哪个国家的品牌？】

北京现有经济型非星级社会旅馆4600多家，这些旅馆大多位置优越，历史长久；但就目前的发展情况来看，普遍存在着资金不足、管理不善、品牌不突出、缺乏科技含量、急需更新改造等一系列问题。经济型旅馆如何实现跨越式发展？如何创新经济型旅馆营销模式？怎样解决制约经济型旅馆产业发展的资金、科技、管理、品牌、标准等问题？未来几年将是经济型旅馆市场机遇与挑战、并购与扩张、联盟与整合的爆发式发展期，我国经济型旅馆市场将迎来体制、资本、营销、产业、品牌、机遇乃至消费特征的一系列业态调整空间。 在这样的背景下，万里路青年酒店连锁品牌积极参加“北京经济型酒店发展论坛”和“迎接2008北京经济型酒店发展论坛”，总结多年来在国内推动国际青年旅舍品牌的经验和教训，从我国旅馆业的政策分析经济型社会旅馆发展方向；产业格局中的经济型商务快捷式旅馆；创新经济型商务旅馆营销新模式；经济型旅馆资本融入与投资分析模式比较；经济型旅馆面临的机遇与挑战；旅游地产与经济型商务旅馆结合、开发与投入；经济型商务旅馆的人才与服务质量建设；旅馆管理集团看经济型商务旅馆等。在此基础上，发起并成立“万里路青年酒店连锁发展联盟(UYHF)”， 目前已经初具规模，拥有“万里路青年酒店连锁”麾下的青年酒店、青年旅舍、红灯笼客栈三大系列。北京饭店业协会副会长陈旭华担任名誉主任，杨继东担任主任。这一联盟是由旅馆业主、旅游投资商、旅馆设备供应商、旅馆工程及装饰公司等共同组成的战略型网络组织；联盟旨在为会员单位扩大商机，实现资源共享，提升会员单位的核心竞争力等；1、什么是经济型旅馆？

经济型旅馆的概念可以参考欧美国家对于旅馆档次的划分。经济型旅馆即EconomyHotels，即以合理的价格,全系列的增值措施,向追求性价比的顾客,提供舒适的设施良好的房间以及有限的服务。

参照我国《旅馆饭店星级的划分及评定》的要求,以上描述的旅馆十分类似于我国的二星级旅馆以及部分设施服务较好的一星级旅馆.因此,我们所指的经济型旅馆,就是指我国现存的二星级旅馆,设施与服务较好的一星级旅馆,甚至一些设施服务较差的三星级旅馆;以及设施服务与此类似的未评星的旅馆,宾馆及招待所.

2、什么是万里路青年酒店连锁发展联盟?

万里路青年酒店连锁发展联盟(Utels Youth Hotels & Hostels Federation, UYHF) 是中国经济型酒店连锁的民族品牌，是北京青年旅舍协会在国内积极推动国际青年旅舍运动中总结的现实市场需求， 是中国青年旅舍运动发展从雏形到初级阶段的必然产物，它源于国际品牌，高于国际品牌，是经过六年实践检验证明的成功模式。UYHF利用低成本扩张战略，给国外同档次Utels加盟企业与中国经济型酒店的客源交换提供了交易平台，为国内以Utels品牌为核心的网络建设树起了一面旗帜，是让全球Utels连锁企业多一份亲情的战略联盟。 UYHF是一个网络型企业组织，旨在树立联盟强势品牌、共享市场资源、提高商业对话权，在平等互利的基础上，追求联盟的整体利益以及会员的个体利益。

UYHF既是横向联盟又是纵向联盟。它的成员包括中国各城市的单体旅馆；这些旅馆在市场、信息、客源、科技发展等方面资源共享，增强了市场谈判能力，降低了运行成本并获得更多的利润。同时，UYHF的成员也包括旅馆供应链上各个价值单位，如设备供应商、设计公司、咨询公司、装饰公司、网络订房中心、软件系统集成等。这些非旅馆成员的加入，不仅为旅馆提供了优质专业的资源，而且很大程度增加了纵向联盟成员的商机和业务规模。

UYHF以成员相互信任为基础，以市场、资金、信息、技术、管理为纽带；它不改变成员单位的产权结构，各成员单位仍然独立经营;通过联盟统一的品牌宣传、服务标准、集团采购、人力资源、网络系统、客房预订等手段充分发挥规模效益和整体优势，很大可能提高各成员单位的经济效益。UYHF的边界具有延伸性，它将根据业态和市场的发展不断吸纳新的成员。UYHF的成员将缴纳一定数额的年费并在北京国际饭店二号楼11层专设秘书处负责联盟的日常运营。

UYHF总部设在北京。由北京青年旅舍协会、万里路青年酒店连锁管理（北京）有限公司（Utels）、北京西华饭店有限公司、华龙国际旅行社、北京远东饭店、北京红都实佳宾馆、上海万里路青年酒店、北京背包在线网络科技有限公司、北京数智富邦软件科技有限公司等几十家单位共同发起建立，其很高权力机构是联盟成员代表大会;联盟成员均为联盟理事单位;由理事单位推荐选举产生常务理事单位，常务理事单位资格在每两年换届选举中产生。联盟设秘书处处理日常运行事务，设顾问团为成员单位提供咨询服务。

UYHF面临的主要任务和方向：

　1.宏观上更加清醒地分析我国经济型旅馆市场的现状和发展趋势；　2.总结Utels品牌发展历程中的经验和教训,探讨我国经济型旅馆的可持续发展战略；　3.研究经济型旅馆产业发展的新商业模式:如何引入资本,如何拓宽渠道,如何创新管理,如何发展品牌;如何增加科技含量等。

　4.探索并讨论新的经济型旅馆的市场资源和营销模式;　5.为国际国内资本进入经济型旅馆市场建立可行的模式和通畅的渠道；　6.开创经济型旅馆经营的〝蓝海战略〞,提升经济型旅馆的盈利能力。

 ＊青年酒店(挂牌二星以上，含二星) 　青年旅馆( 无星级旅馆或二星以下，不含二星) 　红灯笼客栈(特色民居，家庭旅馆)

英文翻译：There are more than 4600 economic non star social hotels in Beijing, most of which are located in superior positions and have a long history. However, in terms of the current development situation, there are a series of problems, such as lack of funds, poor management, lack of outstanding brand, lack of scientific and technological content, and urgent need for renovation. How to realize the leaping development of economy hotel? How to innovate the marketing mode of economic hotel? How to solve the problems of capital, technology, management, brand and standard that restrict the development of economy hotel industry? The next few years will be an explosive development period of opportunities and challenges, M & A and expansion, alliance and integration of the economic hotel market. China's economic hotel market will usher in a series of adjustment spaces of the system, capital, marketing, industry, brand, opportunity and even consumption characteristics. In this context, Wanli Road youth hotel chain brand actively participates in "Beijing Economic Hotel Development Forum" and "Meeting 2008 Beijing Economic Hotel Development Forum", summarizes the experience and lessons of promoting international youth hotel brand in China for many years, analyzes the development direction of economic social hotel from the policy of China's hotel industry; economic business express in the industrial pattern Hotel; innovative new marketing model of economic business hotel; comparison of capital integration and investment analysis model of economic hotel; opportunities and challenges faced by economic hotel; combination, development and investment of tourism real estate and economic business hotel; construction of talents and service quality of economic business hotel; hotel management group's view of economic business Hotel, etc. On this basis, the "uyhf" has been initiated and established. At present, it has begun to take shape, with three series of youth hotels, youth hostels and red lantern Inn under the "Wanli youth hotel chain". Chen Xuhua, vice president of Beijing Hotel Association, served as honorary director and Yang Jidong as director. This alliance is a strategic network organization composed of hotel owners, tourism investors, hotel equipment suppliers, hotel engineering and decoration companies. The purpose of the alliance is to expand business opportunities for member units, realize resource sharing, and enhance the core competitiveness of member units. 1. What is an economic hotel? The concept of economic hotel can refer to the classification of hotels in European and American countries. Economy hotels, or economy hotels, provide comfortable rooms with good facilities and limited services to customers seeking cost performance with reasonable prices and a full range of value-added measures. According to the requirements of the classification and evaluation of hotel stars in China, the hotels described above are very similar to the two-star hotels in China and some one-star Hotels with better facilities and services. Therefore, the economic hotels we refer to are the existing two-star hotels in China, the one-star Hotels with better facilities and services, and even some three-star hotels with poor facilities and services; 2. What is the development alliance of Wanli youth hotels? Utels Youth Hotels & Hostels Federation, Uyhf) is a national brand of China's economic hotel chain. It is the real market demand summed up by Beijing Youth Hostel Association in actively promoting the International Youth Hostel movement in China. It is the inevitable product of the development of China's youth hostel movement from the embryonic stage to the primary stage. It originates from the international brand and is higher than the international brand. It is a successful model proved by six years of practice. Using the low-cost expansion strategy, uyhf provides a trading platform for the exchange of customers between foreign participating enterprises of the same grade utels and China's economic hotels, sets up a banner for the network construction with utels brand as the core in China, and is a strategic alliance for global utels chain enterprises to have more affection. Uyhf is a network enterprise organization, which aims to establish a strong brand of the alliance, share market resources, improve the right of business dialogue, and pursue the overall interests of the alliance and the individual interests of its members on the basis of equality and mutual benefit. Uyhf is both a horizontal alliance and a vertical alliance. Its members include individual hotels in various cities in China. These hotels share resources in market, information, customer sources, technology development and other aspects, enhancing market negotiation ability, reducing operating costs and obtaining more profits. At the same time, the members of UHF also include various value units in the hotel supply chain, such as equipment suppliers, design companies, consulting companies, decoration companies, network booking centers, software system integration, etc. The participation of these non hotel members not only provides high-quality professional resources for hotels, but also greatly increases the business opportunities and business scale of members of the vertical alliance. Uyhf is based on the mutual trust of its members, with market, capital, information, technology and management as its link; it does not change the property right structure of its members, and each member still operates independently; Through the unified brand promotion, service standards, group procurement, human resources, network system, room reservation and other means of the alliance, we can give full play to the scale benefits and overall advantages, which is likely to improve the economic benefits of each member unit. The boundary of uyhf is extensible, and it will absorb new members according to the development of industry and market. Members of uyhf will pay a certain amount of annual fee and set up a special Secretariat on the 11th floor of Building 2 of Beijing International Hotel to be responsible for the daily operation of the alliance. Uyhf is headquartered in Beijing. It is jointly owned by dozens of organizations, including Beijing Youth Hostel Association, utels, Xihua Hotel, Hualong international travel agency, Far East Hotel, Shijia Hotel, Wanli Road Youth Hotel, Beijing backpack Online Network Technology Co., Ltd. and Beijing Digital Fubang Software Technology Co., Ltd Initiated and established, its very high authority is the Congress of the members of the alliance; all members of the alliance are the governing units of the alliance; the standing governing units are recommended and elected by the governing units, and the standing governing unit qualifications are elected in the biennial election. The alliance has a secretariat to handle daily operation affairs and a consulting group to provide consulting services for its members. The main tasks and directions faced by UHF are: 1. Analyze the current situation and development trend of China's economic hotel market more clearly; 2. Summarize the experience and lessons in the development of utels brand, and discuss the sustainable development strategy of China's economic hotel; 3. Study the new business model of economic hotel industry development: how to introduce capital, how to broaden channels, How to innovate management, how to develop brand, how to increase scientific and technological content, etc. 4. Explore and discuss the market resources and marketing model of new economic hotels; 5. Establish feasible models and smooth channels for international and domestic capital to enter the market of economic hotels; 6. Create a "Blue Ocean Strategy" for the operation of economic hotels, and improve the profitability of economic hotels. * Youth Hotel (more than two stars listed, including two stars) Youth Hotel (no star hotel or less than two stars, excluding two stars) red lantern Inn (characteristic residential, family hotel)

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