【恒丰银行是哪个国家的品牌？】

恒丰银行是什么牌子？「恒丰银行」是恒丰银行股份有限公司旗下著名品牌。该品牌发源于山东省烟台市，由创始人陈颖在1987-11-23期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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成立于1987年，政策性金融债券一级承销商，从事人民币存取款、发行金融债券等业务的金融机构

恒丰银行股份有限公司是12家全国性股份制商业银行之一，其前身为1987年经国务院同意、中国人民银行批准成立的烟台住房储蓄银行。2003年经中国人民银行批准，改制为恒丰银行股份有限公司。

截至2017年末，恒丰银行在青岛、济南、南京、杭州、成都、重庆、烟台、福州、昆明、西安、宁波、北京、上海、郑州、长沙、武汉等地设有16家一级分行、2家总行直属分行，分支机构总数334家；另外还发起设立了5家村镇银行。近年来，恒丰银行稳健发展。截至2016年末，恒丰银行总资产余额达到1.2万亿元，2016年全年实现净利润91亿元。

恒丰银行肇始于孔孟之乡山东，发轫于烟台，多年来秉承“恒必成德致丰”的核心价值观，弘扬“真诚、守规、勤俭、奉献、执行、奋进”的恒丰文化。面对新的发展时期，恒丰银行将在新时代中国特色社会主义思想的指引下，认真落实中央和省、市各项部署，正确处理“发展与风险、速度与质量、合规与创新、效益与薪酬、总行部门与分行”等关系，扎实践行“坚持党的领导、坚持依法合规、坚持回归本源、坚持正确用人导向、坚持从严治行”等理念，切实推进“打基础、建机制、防风险、调结构、降成本、增效益”等措施，抢抓机遇，迎接挑战，改革创新，锐意进取，推动恒丰银行稳中有进、行稳致远，实现健康持续发展。

英文翻译：Founded in 1987, Hengfeng Bank Co., Ltd., a primary underwriter of policy financial bonds, is one of the 12 national joint-stock commercial banks engaged in RMB deposit and withdrawal, issuance of financial bonds and other businesses. Its predecessor is Yantai housing savings bank approved by the State Council and the people's Bank of China in 1987. Approved by the people's Bank of China in 2003, it was restructured into Hengfeng Bank Co., Ltd. By the end of 2017, Hengfeng bank had 16 first level branches and 2 branches directly under the head office in Qingdao, Jinan, Nanjing, Hangzhou, Chengdu, Chongqing, Yantai, Fuzhou, Kunming, Xi'an, Ningbo, Beijing, Shanghai, Zhengzhou, Changsha, Wuhan and other places, with a total number of 334 branches; in addition, it initiated the establishment of 5 village banks. In recent years, Hengfeng bank has developed steadily. By the end of 2016, the total asset balance of Hengfeng bank had reached 1.2 trillion yuan, and the net profit of 2016 was 9.1 billion yuan. Hengfeng bank started in Shandong, the hometown of Confucius and Mencius, and started in Yantai. Over the years, it has adhered to the core values of "hengbi Chengde Zhifeng", and carried forward the Hengfeng culture of "sincerity, compliance, thrifty, dedication, implementation and endeavor". Facing the new development period, under the guidance of socialism with Chinese characteristics in the new era, Hengfeng bank will conscientiously implement the central, provincial and municipal plans, correctly handle the relationship between "development and risk, speed and quality, compliance and innovation, efficiency and compensation, head office departments and branches", and firmly practice the principle of "adhering to the leadership of the party, adhering to compliance in accordance with the law, adhering to return to the source, and being firm" We should adhere to the concept of correct employment orientation and strict management of the bank, conscientiously promote measures such as "laying the foundation, building the mechanism, preventing risks, adjusting the structure, reducing costs and increasing benefits", seize opportunities, meet challenges, reform and innovation, forge ahead with determination, promote the Bank of Hengfeng to make progress in a stable way, and achieve healthy and sustainable development.

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