【德庄是哪个国家的品牌？】

重庆德庄实业集团是一家集餐饮产业开发、食品产业开发、物流产业开发、餐饮文化研究的多元化现代民营企业，下属6个子公司、一个研究所、一所职业培训学校，有大型自营酒楼30余家，特许加盟店近400家，2005年名列中国餐饮百强第6位。资产总额近亿元。集团现有员工2000余人，管理人员占300余人，其中大学本科学历60人，专科128人。集团董事长李德建先生是重庆市南岸区政协常委，全国餐饮业优秀企业家。

重庆德庄实业集团自1999年创办以来，以弘扬中华餐饮文化为己任，以“举重庆火锅金牌，夯百年老店基础，创世界知名品牌”为战略目标，在业界响亮地提出了“以德经商，以德兴庄”的经营理念和“科技兴火锅，绿色兴火锅，文化兴火锅”的发展方针，以“创新再创新”的企业精神，在餐饮业界迅速崛起壮大。先后荣获“全国餐饮百强企业”、“全国绿色餐饮企业”、“全国餐饮连锁十佳企业”、“中国商业信用企业”、“重庆市著名商标”、“重庆市农业综合开发重点龙头企业”等称号。

重庆德庄实业集团以拥有“天下第一大火锅”而闻名遐迩。集团提倡绿色、健康、营养的餐饮食品，坚持走多元化发展之路，依托西南大学等科研院校，在餐饮、食品深加工方面采用国内外先进的管理经验和技术设备，形成重组肉类制品、各类调理包等具有“食用方便、营养丰富”的新型食品系列，其中，利用高分子生物酶嫩化技术研制成功的“德庄毛肚”，荣获“全国商业科技进步三等奖”。

集团着眼未来，引用国际国内先进的管理经验和模式，运用到经营管理的实践中。2001年，集团全面建立了ISO9001：2000国际质量管理体系，经英国国家质量保证有限公司(NQA)审核，一次性通过认证。2004年8月，集团食品加工厂通过HACCP体系认证审核，促使集团产品质量上了一个新的台阶，为进入国际市场作好了准备。

集团十分重视制度建设和企业文化建设，已基本建立了一套完整的经营管理制度和“标准化”规章，从而形成了自己特色的管理模式和企业文化。同时，完成了企业“股份制”的改制工作。

重庆德庄实业集团朝着集约化、规模化、多元化方向发展，在“农业综合开发”和“农业产业化”进程中也起到了示范带动作用。集团投资1.35亿元，在重庆市南岸茶园新城区征地68亩，建设“三峡库区优质农产品综合深加工”项目，是集团搭建的一个持续发展的新平台，将为集团获取更大的经济效益和社会效益，产生极其深远的重大意义。

英文翻译：Chongqing Dezhuang industrial group is a diversified modern private enterprise integrating catering industry development, food industry development, logistics industry development and catering culture research. It has 6 subsidiaries, a research institute and a vocational training school. It has more than 30 large-scale self-supporting restaurants and nearly 400 franchise stores. In 2005, it ranked the sixth in China's top 100 restaurants. The total assets are nearly 100 million yuan. At present, the group has more than 2000 employees and more than 300 management personnel, including 60 with bachelor's degree and 128 with junior college degree. Mr. Li Dejian, chairman of the group, is a member of the Standing Committee of the CPPCC in Nan'an District, Chongqing, and an outstanding entrepreneur in the catering industry. Since its establishment in 1999, Chongqing Dezhuang industrial group has taken the promotion of Chinese catering culture as its own duty and the strategic goal of "holding the gold medal of Chongqing hotpot, consolidating the foundation of a century old store, and creating a world famous brand". In the industry, it has put forward the development policy of "running business with morality, prospering the village with technology, prospering the hotpot with green, prospering the hotpot with culture" and "innovating" The enterprise spirit of "re innovation" has grown rapidly in the catering industry. It has successively won the titles of "national top 100 catering enterprises", "national green catering enterprises", "national top 10 catering chain enterprises", "China commercial credit enterprise", "Chongqing famous trademark", "Chongqing key leading enterprise of agricultural comprehensive development", etc. Chongqing Dezhuang industrial group is famous for having "the biggest hot pot in the world". The group advocates green, healthy and nutritious food, adheres to the road of diversified development, relies on Southwest University and other scientific research institutions, adopts advanced management experience and technical equipment at home and abroad in catering and food deep processing, and forms a new food series with "easy to eat and rich in nutrition" such as recombinant meat products and various conditioning packages, among which polymer biology is used Dezhuang Maodu, which was successfully developed by enzymatic tenderization technology, won the third prize of national commercial science and technology progress. With a view to the future, the group applies the advanced management experience and mode at home and abroad to the practice of business management. In 2001, the group established the ISO9001:2000 international quality management system, which was audited by NQA and passed the certification once and for all. In August 2004, the group's food processing plant passed the HACCP system certification audit, which promoted the group's product quality to a new level and prepared for entering the international market. The group attaches great importance to system construction and enterprise culture construction, and has basically established a complete set of operation management system and "standardized" rules, thus forming its own characteristic management mode and enterprise culture. At the same time, we have completed the reform of the "stock system" of the enterprise. Chongqing Dezhuang industrial group is developing in the direction of intensive, large-scale and diversified, and also plays a leading role in the process of "agricultural comprehensive development" and "agricultural industrialization". With an investment of 135 million yuan, the group has acquired 68 mu of land in the new urban area of Nan'an tea garden in Chongqing, and constructed the project of "comprehensive deep processing of high-quality agricultural products in the Three Gorges Reservoir Area", which is a new platform for the group's sustainable development, and will obtain greater economic and social benefits for the group, with extremely far-reaching significance.

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