【RADO雷达表是哪个国家的品牌?】
瑞士雷达表品牌的历史始于1917年,总部位于瑞士比尔附近的林诺。就在那一年Schlup家族三兄弟Fritz、Ernst及Werner在家中开设小型制表工厂,定名为「Schlup&Co.」,当时主要生产机芯。整整40年后,公司推出了第一款以瑞士雷达表品牌命名的腕表,并在当年,也就是1957年正式更名为RadoUhrenAG,从此展开其不断铸就辉煌成就的历史征途。
自1957年始,瑞士雷达表就以其大师级的技术工艺和美学品质为世人瞩目。
提起瑞士雷达表,人们自然会联想到独特的设计及不易磨损的物料。瑞士雷达表是生产不易磨损手表的主要厂家,在全球拥有家喻户晓的品牌形象和成功的营销网络。自1962年推出世界上第一只不易磨损手表至今,瑞士雷达表已经取得了惊人的成绩。
当其他品牌仍用黄金、铜或钢等普通物料制表时,瑞士雷达表已开始采用钨钛合金、蓝宝石水晶、高科技陶瓷、铜金属及多晶体钻石等高科技物料制造手表。在采用非凡的物料的同时,手表设计也与所采用的材料相结合,使手表即是优雅的饰品,同时又起到了计时作用。
对瑞士雷达表而言,设计是一种内在美的反映。瑞士雷达表从不把自己仅仅看作一个手表生产厂家,而是一个具有非凡设计理念的手表品牌。瑞士雷达表的设计个性鲜明,线条流畅,具有强烈的现代感和创新意识。每一只瑞士雷达表的设计力求超越时空的界限,创造出完美的款式,手表独特的外在美与佩带时的舒适感,是设计师与物料专家、制表工程师携手合作的成果。
瑞士雷达表拥有与众不同的物料。每一只瑞士雷达表线条流畅、设计典雅。“拱型”系列,具有拱型的蓝宝石水晶表面、不易磨损的钨钛合金表壳及表带;“精密陶瓷”系列具有高科技陶瓷表带;“珍珠陶瓷”系列具有球形蓝宝石水晶表面、高科技陶瓷表带,呈现一种首饰美;“整体陶瓷”系列其表壳、表带均由高科技陶瓷制成,呈现完美和谐的整体,荣获多项设计大奖,成为手表设计的一个里程碑;“银钻”系列,高科技陶瓷的白金色调或优雅的黑色是科技与设计的杰作;“钻霸”系列,不易磨损达到钨钛合金赋予运动型手表新的动力;“赛瑞克斯”以高科技陶瓷创制出螺旋形的完美款式。
对瑞士雷达表而言,产品是最重要的。手表本身准确地传达了品牌与众不同的个性。瑞士雷达表成功的另一个重要因素就是有效的市场推广。从国际互联网到传统的广告方式,从赞助活动到表柜陈列,瑞士雷达表在全球均有一个统一的形象。瑞士雷达表的客户服务也是极为重要的一环。瑞士雷达表总是先在一个地方建立客户服务中心,然后才开始进行销售。最新的数据系统、良好的基础设施、训练有素的工作人员都是瑞士雷达表品牌成功的保证。在新世纪到来之时,瑞士雷达表将一如既往地探索研制设计独特的不易磨损手表,使其品牌定位得到进一步的巩固。
英文翻译:The history of the Swiss radar watch brand began in 1917, with its headquarters in lino, near birr, Switzerland. In that year, Fritz, Ernst and Werner, three brothers of the schlup family, opened a small watchmaking factory in their home, which was named "schlup & Co." at that time, they mainly produced movement. Exactly 40 years later, the company launched the first wristwatch named after the Swiss radar watch brand, and in that year, in 1957, it officially changed its name to radouhren AG. Since then, the company has embarked on its historical journey of continuously building brilliant achievements. Since 1957, Swiss radar watch has attracted the world's attention for its master technology and aesthetic quality. When it comes to Swiss radar watch, people naturally associate with unique design and materials that are not easy to wear. Swiss radar watch is the main manufacturer of watches that are not easy to wear. It has a well-known brand image and a successful marketing network all over the world. Since the launch of the world's first watch in 1962, the Swiss radar watch has made remarkable achievements. When other brands still use common materials such as gold, copper or steel to make watches, Swiss radar watches have begun to use high-tech materials such as tungsten titanium alloy, sapphire crystal, high-tech ceramics, copper metal and polycrystalline diamond to make watches. In the use of extraordinary materials at the same time, watch design is also combined with the materials used, so that the watch is elegant jewelry, but also plays a timing role. For Swiss radar watch, design is a reflection of inner beauty. Swiss radar watch never regards itself as a watch manufacturer, but a watch brand with special design concept. The design of Swiss radar watch is distinctive, with smooth lines and strong sense of modernity and innovation. The design of each Swiss radar watch strives to transcend the boundaries of time and space and create a perfect style. The unique external beauty of the watch and the comfort when wearing it are the result of the cooperation of designers, material experts and watchmaking engineers. Swiss radar watches have unique materials. Every Swiss radar watch has smooth lines and elegant design. "Arched" series, with arched sapphire crystal surface, tungsten titanium alloy case and strap that are not easy to wear; "precision ceramics" series, with high-tech ceramic watch strap; "Pearl ceramics" series, with spherical sapphire crystal surface, high-tech ceramic watch strap, presents a kind of jewelry beauty; "integral ceramics" series, with its case and strap made of high-tech ceramics, presents the end The United States and harmony of the whole, won a number of design awards, become a milestone in watch design; "Silver Diamond" series, high-tech ceramics platinum color or elegant black is a masterpiece of science and technology and design; "Diamond hegemony" series, not easy to wear to achieve tungsten titanium alloy to give new power to sports watches; "sirix" creates a perfect spiral style with high-tech ceramics. For the Swiss radar watch, the product is the most important. The watch itself accurately conveys the brand's distinctive personality. Another important factor for the success of Swiss radar meter is effective marketing. From the Internet to the traditional way of advertising, from sponsorship activities to watch cabinet display, Swiss radar watch has a unified image in the world. The customer service of Swiss radar watch is also a very important part. Swiss radars always have a customer service center in one place before they start selling. The latest data system, good infrastructure and well-trained staff are the guarantee of the success of Swiss radar watch brand. In the new century, the Swiss radar watch will continue to explore the development of a unique wear-resistant watch, so that its brand positioning will be further consolidated.
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