【同仁堂化妆品是哪个国家的品牌?】
成立于2005年,专注于天然本草养颜,结合其深厚的中医药美容理论,成功开发了同仁本草/伊妆/丽颜坊以及特殊用途等系列中药化妆品
北京同仁堂化妆品有限公司系中国北京同仁堂集团旗下直属的专业的化妆品生产运营公司,是由北京同仁堂集团有限公司与香港国兴集团有限公司共同建立的中外合资企业。
公司自2005年成立之日起就以“优良品质、专业制造、缔造健康、传承美丽”为经营宗旨,构建了积极、团结的企业运营团队,并建立完善的部门体制和良好的运营机制,以缔造健康美丽的产品系列为载体,旨在将古老神秘的中药文化推向世界、发扬光大。
北京同仁堂化妆品有限公司产品由植物中药经科学配比加工而成。化妆品上市经过严格的药理、毒理、皮试等测试,多年来产品质量稳定,社会声誉良好。
公司具有完备的科研设施能力及完善的检测条件。所有产品的生产线都是严格参照国家药品生产线要求,生产车间达到十万级净化(指空气中粉尘细菌的含量)的环境,是国家卫生管理局规定化妆品生产线的三倍。质量部对原料、半成品,成品等各个生产过程都是实施严格的检验控制。
北京同仁堂化妆品有限公司本着“产品研发以市场为核心,营销以人性为核心,售后以优质服务为中心,体质战略以成本为核心”的经营理念。
在渠道组建上,公司开展多种渠道结合的销售模式,即:商场(百货/超市)、药房(店)及特许加盟专营店。并建立了以“同仁堂化妆品指定销售”形象专柜和特许加盟店为主的销售中端。目前产品销售覆盖了除台湾、澳门外的全国范围,经销售商数量超百家。
在与经销商的合作上,公司的市场和营销团队运用其专业的能力和细致服务与经销商并肩作战。通过提供广告、人员培训以及策划、促销、活动等多方面、多方位的支持,以体现对经销商的承诺,实现公司与经销商的双赢。统一的市场形象、系统的业务培训以及市场策划等支持正是对经销商承诺的兑现。自2009年 战略转型后,同仁堂化妆品全国销售额已过亿元,经销商100%盈利,无一亏损,真正实现了公司与经销商的双高。
公司在全国启动的会员管理系统,协助经销商掌握会员资料,实现中端进销存管理的网络化。公司总部还通过热线服务平台提供专业的护肤咨询服务。
展望未来,北京同仁堂化妆品有限公司,立志传承祖国中医中药精华,将国际化的时尚文明与传统中药现代化相融合,将“缔造健康、传承美丽”的经营宗旨贯彻始终,并将继续以优质的产品、优良的管理、灵活的行销理念、完善的销售网络以及更加专业、周到、便捷的服务来赢得广大消费者和社会的认可。北京同仁堂化妆品有限公司将持之以恒地打造以健康为基础、用效果作保障,推出高品质、全系列产品为己任的健康化妆品巨轮。
北京同仁堂化妆品有限公司将海纳百川、乘风破浪,与各界伙伴一道,共荣共进,共铸辉煌!
英文翻译:Founded in 2005, focusing on natural herbal beauty, combined with its profound theory of traditional Chinese medicine beauty, we have successfully developed Tongrentang Cosmetics Co., Ltd., a professional cosmetics production and operation company directly under Beijing Tongrentang Group, China. It is composed of Beijing Tongrentang Group Co., Ltd. and Hong Kong A Sino foreign joint venture jointly established by Xing Group Co., Ltd. Since its establishment in 2005, the company has taken "good quality, professional manufacturing, creating health and inheriting beauty" as its business tenet, built a positive and united enterprise operation team, and established a perfect department system and good operation mechanism, with the creation of healthy and beautiful product series as the carrier, aiming to push the ancient and mysterious traditional Chinese medicine culture to the world and carry forward. The products of Beijing Tongrentang Cosmetics Co., Ltd. are made of plant traditional Chinese medicine through scientific proportion processing. After strict tests of pharmacology, toxicology, skin test, etc., cosmetics have been on the market for many years with stable product quality and good social reputation. The company has complete scientific research facilities and perfect testing conditions. The production lines of all products are strictly in accordance with the requirements of the national drug production line. The production workshop has achieved 100000 level purification (referring to the content of dust bacteria in the air), which is three times of the cosmetics production line specified by the national health administration. The quality department carries out strict inspection and control on raw materials, semi-finished products, finished products and other production processes. Beijing Tongrentang Cosmetics Co., Ltd. adheres to the business philosophy of "product R & D takes market as the core, marketing takes human nature as the core, after-sales takes quality service as the center, and fitness strategy takes cost as the core". In terms of channel establishment, the company carries out a sales model combining multiple channels, namely: shopping malls (department stores / supermarkets), pharmacies (stores) and franchise stores. And established a "Tongrentang cosmetics designated sales" image counter and franchised stores based sales in the middle end. At present, the product sales cover the whole country except Taiwan and Macao, and the number of distributors exceeds 100. In the cooperation with dealers, the company's marketing and marketing teams use their professional capabilities and meticulous service to fight side by side with dealers. Through the provision of advertising, personnel training, planning, promotion, activities and other aspects of support, in order to reflect the commitment to dealers, to achieve a win-win situation between the company and dealers. Unified market image, systematic business training and market planning support are just the fulfillment of dealers' promises. Since the strategic transformation in 2009, Tongrentang cosmetics has achieved a national sales volume of more than 100 million yuan, with 100% profit and no loss for dealers, truly realizing the double high of the company and dealers. The member management system launched by the company in the whole country helps dealers master member information and realize the network management of middle end purchase, sale and storage. The company's headquarters also provides professional skin care consulting services through the hotline service platform. Looking forward to the future, Beijing Tongrentang Cosmetics Co., Ltd., is determined to inherit the essence of traditional Chinese medicine, integrate the international fashion civilization with the modernization of traditional Chinese medicine, carry out the business aim of "creating health and inheriting beauty", and will continue to take quality products, excellent management, flexible marketing concept, perfect sales network and more professional and considerate. Convenient services to win the recognition of consumers and society. Beijing Tongrentang Cosmetics Co., Ltd. will continue to build a health-based, use effect as a guarantee, and launch a high-quality, full range of products as its own responsibility. Beijing Tongrentang Cosmetics Co., Ltd. will accept all rivers, ride the wind and break the waves, work together with partners from all walks of life, make progress together, and create brilliant!
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