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越王珠宝，起源于1901年创办的“陈氏银楼”，有着百年历史。20世纪七十年代初原陈氏银铺的第三代传人——浙江省珠宝首饰行业唯一的工艺美术大师陈炎富先生秉承家传创办了“绍兴市金银饰品厂”，并续写了浙江省金银首饰行业龙头企业近二十年的历史。90年代初，陈氏第四代传人创办了绍兴市越王珠宝金行，并确立了“宏扬首饰文化、振兴珠宝老字号”的发展目标，以“越王”商标为品牌，积极拓展连锁经营。2000年绍兴市越王珠宝金行有限公司全资收购了绍兴市金银饰品厂，并组建了浙江越王珠宝有限公司。公司注册资本为7000万元，总资产为2.5亿元。公司主要生产经营黄金、铂金、K金饰品、钻石、宝石饰品及玉器和各种工艺品。公司作为一家民营企业，凭借领先的经营理念和创新能力及机制优势，在较强大的产品设计能力和生产能力的支持下，以良好的信誉、公认的品质、完善的服务、专业的经营以及合理的价格，快速拓展市场。先后在绍兴、嘉兴、湖州、金华、台州、衢州、宁波、杭州八大地区30多个城市开设60家全资连锁专卖店，总营业面积达10000多平方，职工1000多人，客户近100万人。2003年，公司又在深圳建成一个首饰设计中心和一个较大规模的生产基地，基本形成了专业设计、基地生产、统一配送、连锁经营的企业运作机制。目前，公司已成为浙江省最大规模的金银珠宝首饰生产及连锁机构，并与数十家国际知名珠宝机构达成战略合作关系，在全国同行业也享有较好声誉。

近几年来，公司取得了骄人的经营业绩，销售利税大幅攀升，市场占有率和顾客满意度不断提高，同时还获得不少殊荣。公司作为中国宝玉石协会团体会员和浙江省宝玉石协会副会长单位，先后被评为中国珠宝玉石首饰行业首批“放心示范店”称号、浙江省珠宝玉石首饰行业“公众形象优秀企业”、浙江省“产品质量信得过单位”、黄金珠宝流通行业服务标准化“四星级服务”单位（目前最高级）、绍兴市“最佳商店”、绍兴市“最佳商贸企业”、绍兴市商业企业“消费者信得过单位”、浙江省第六届“消费者信得过单位”、浙江省“工商企业信用AAA单位”、浙江省“消费者协会推荐商品”、市消协“优秀直属监督联络站”，“越王商标”还被评为绍兴市“著名商标“、浙江宝玉石行业“著名品牌”，中国珠宝首饰业“驰名品牌”、浙江省“知名商号”、“绍兴名牌”、浙江省“著名商标”、“中华金银珠宝名牌”等荣誉。“尊重个人、服务客户、回报社会、追求卓越”，浙江越王珠宝有限公司正在乘势而上，以江南珠宝世家的风范，努力打造全国珠宝首饰行业连锁经营最好企业。

公司严格产品质量管理。确立了“原料把关、流程严格、成品严检、上柜复鉴”的工作流程，建立完善了一整套管理制度，货品管理全部实现了电脑化，财务管理实行电算化，所有出库、上柜产品都经过国家权威检测机构检测，并出具鉴定证书。公司还建立起配送中心、客户服务中心，按国家连锁企业管理标准基本做到了“统一进货、统一生产、统一配送、统一核算、统一管理”，公司还于2003年底投资300多万元在全省各连锁店建立了计算机统一联网，实时监控管理系统，在全国同行业居于领先。公司不断推进服务创新。于99年在全省率先推出的“珠宝终身保值无限免费调换新款”服务，解除了消费者的后顾之忧。这一创举在全国珠宝首饰行业引起轰动并纷纷效仿。2002年公司起草了《黄金珠宝流通行业服务标准》，被技术质量监督部门认可并推广。目前，该标准已经提升为《浙江省黄金珠宝流通行业星级认定标准规则》，并报国家技术质量监督局备案。2004年初，公司还参于发起成立了绍兴市连锁经营协会，推动了珠宝连锁产业的健康发展。公司十分重视职工的技术培训，基本建立了内外联动的综合培训体系。公司还注重企业文化建设，创办了内部通讯，宣传珠宝首饰文化。公司积极实施品牌战略。自92年注册“越王”牌首饰商标后，一直致力于培育越王品牌，在省市县各级媒体通过文字、图片、摄像定期系统地进行珠宝首饰知识、企业经营理念、企业文化和产品推广营销的宣传。企业在拓展自身业务的同时，不忘汇报社会，近几年来还斥巨资近200多万元开展助学、慈善捐款、群众文艺等社会公益活动，以提升品牌和公司形象。目前，越王珠宝——江南珠宝世家，已被广大消费者所认可。

英文翻译：Yuewang jewelry, originated from the "Chen's silver house" founded in 1901, has a history of one hundred years. In the early 1970s, Mr. Chen Yanfu, the third-generation successor of the former Chen's silver shop, the only master of Arts and crafts in Zhejiang jewelry industry, established Shaoxing gold and silver jewelry factory according to his family tradition, and continued to write the history of nearly 20 years of leading enterprises in Zhejiang gold and silver jewelry industry. In the early 1990s, Chen's fourth generation of heirs established Shaoxing Yuewang jewelry and gold store, and established the development goal of "promoting jewelry culture and revitalizing jewelry time-honored brands", taking "Yuewang" brand as the brand, actively expanding chain operation. In 2000, Shaoxing Yuewang Jewelry Co., Ltd. acquired Shaoxing gold and silver jewelry factory and established Zhejiang Yuewang Jewelry Co., Ltd. The registered capital of the company is 70 million yuan, and the total assets are 250 million yuan. The company mainly produces and manages gold, platinum, K-gold jewelry, diamond, gem jewelry, jade and various handicrafts. As a private enterprise, with the leading business philosophy, innovation ability and mechanism advantages, supported by the stronger product design ability and production capacity, the company expands the market rapidly with good reputation, recognized quality, perfect service, professional operation and reasonable price. It has successively opened 60 wholly-owned chain stores in more than 30 cities in Shaoxing, Jiaxing, Huzhou, Jinhua, Taizhou, Quzhou, Ningbo and Hangzhou, with a total business area of more than 10000 square meters, more than 1000 employees and nearly 1 million customers. In 2003, the company established a jewelry design center and a large-scale production base in Shenzhen, basically forming a business operation mechanism of professional design, base production, unified distribution and chain operation. At present, the company has become the largest gold and silver jewelry production and chain organization in Zhejiang Province, and has reached strategic cooperation relations with dozens of internationally renowned jewelry organizations, and enjoys a good reputation in the same industry nationwide. In recent years, the company has achieved remarkable business performance, sales profits and taxes have risen sharply, market share and customer satisfaction have been continuously improved, and also obtained many awards. As a group member of China Gemstone Association and vice chairman of Zhejiang Gemstone Association, the company has been awarded the first batch of "reassurance demonstration shop" in China's gemstone jewelry industry, the "public image excellent enterprise" in Zhejiang gemstone jewelry industry, the "product quality trustworthy unit" in Zhejiang Province, and the "four-star service" unit of service standardization in gold jewelry circulation industry (at present, the highest level), the best store in Shaoxing, the best business enterprise in Shaoxing, the consumer trustworthy unit in Shaoxing, the sixth consumer trustworthy unit in Zhejiang, the AAA credit unit of industrial and commercial enterprises in Zhejiang, the recommended products of Consumer Association in Zhejiang, the excellent direct supervision contact station of the municipal consumer association, and the Yuewang trademark It is also honored as "famous brand" of Shaoxing City, "famous brand" of Zhejiang Baoyu stone industry, "famous brand" of China's jewelry industry, Zhejiang "famous brand", "Shaoxing famous brand", Zhejiang "famous brand" and "China gold and silver jewelry famous brand". "Respect for individuals, serve customers, repay the society and pursue excellence", Zhejiang Yuewang Jewelry Co., Ltd. is taking advantage of the situation, striving to build the best chain operation enterprise in the jewelry industry in China with the style of Jiangnan jewelry family. The company has strict product quality management. The working process of "raw material control, strict process, strict inspection of finished products, and re evaluation on OTC market" has been established, and a complete set of management system has been established and improved. All goods management has been computerized, and financial management has been computerized. All outbound and OTC products have been tested by national authoritative testing institutions, and identification certificates have been issued. The company has also set up distribution center and customer service center, and basically achieved "unified purchase, unified production, unified distribution, unified accounting and unified management" according to the national chain enterprise management standard. At the end of 2003, the company also invested more than 3 million yuan to establish a unified computer networking and real-time monitoring management system in all chain stores in the province, which is in the leading position in the same industry in the country. The company continuously promotes service innovation. In 1999, it took the lead in the province to launch the service of "unlimited free exchange of jewelry for life preservation", which relieved consumers' worries. This initiative has caused a sensation in the jewelry industry all over the country and has been followed in succession. In 2002, the company drafted the service standard for gold and jewelry circulation industry, which was recognized and promoted by the technical quality supervision department. At present, the standard has been upgraded to the standard rules for star recognition of gold and jewelry circulation industry in Zhejiang Province and reported to the State Bureau of technology and quality supervision for the record. At the beginning of 2004, the company also participated in the establishment of Shaoxing chain operation association, which promoted the healthy development of jewelry chain industry. The company attaches great importance to the technical training of employees, and has basically established a comprehensive internal and external linkage training system. The company also pays attention to the construction of corporate culture, establishes internal communication and promotes jewelry culture. The company actively implements the brand strategy. Since the registration of "Yuewang" brand jewelry trademark in 1992, we have been committed to cultivating the brand of Yuewang. We regularly and systematically publicize jewelry knowledge, business philosophy, corporate culture and product promotion and marketing through words, pictures and video cameras in the provincial, municipal and county media. While expanding its own business, the enterprise does not forget to report to the society. In recent years, it has also spent nearly 2 million yuan to carry out social public welfare activities such as student aid, charitable donations, mass literature and art, so as to improve its brand and corporate image. At present, Yuewang jewelry, Jiangnan jewelry family, has been recognized by the majority of consumers.

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