【金徽是哪个国家的品牌?】
金徽酒业地处秦岭南麓,长江上游,与世界自然遗产九寨沟相毗邻的陇南伏家镇,和五粮液等名酒企业同属中国西南独特的酿酒优势板块,是国内建厂最早的中华老字号白酒酿造企业之一和中国白酒百强企业。金徽商标是与茅台等国家名酒一起在国内首批注册的中国驰名商标。
金徽酒历史悠久,据地方志记载和出土文物考证,早在西汉时期,这里就开始酿酒。南宋绍兴4年(公元1134年),名将在仙人关抗金大捷后,众将士用金兵头盔盛徽酒畅饮,从此“金徽酒”名声远扬。1951年,康庆坊、永盛源等多个金徽酒老作坊联合,成立了金徽酒业公司。
经过多年发展,金徽酒业已成为以白酒生产经营为主,多元发展,具有厚重文化的企业集团,下属6个子公司,有员工2500人。金徽生态酿酒工业园区占地及规划面积两千亩,拥有国内一流的现代化白酒生产设施、质量检测中心和国内同行业先进的专业技术团队。有国家级白酒评委3名、省级白酒评委11名,中级以上专业人员300多人,管理人员中有30名获得EMBA证书。是国家质量管理体系和食品安全管理体系认证企业。主导产品有“金徽”、“陇南春”两大品牌,“金徽”、“世纪金徽”、“陇南春”三大系列38个品种,均系浓香型白酒,年产能力万余吨。
公司着力建设生态金徽、科技金徽、文化金徽,坚持以人为本、追求卓越、合作共赢、回报社会的发展理念,依靠独有的生态环境、悠久的酿酒历史、千年泥池老窖、古传密方与独特技术相结合的先进工艺、严格的质量控制和雄厚的科技研发能力不断开拓市场,市场占有率连续七年居全省之首,销售网络已辐射到全省90%的市县,并进入北京、上海、陕西、江苏、海南、宁夏、河北、山东、青海、台湾等省外市场,成为西部强势品牌。金徽酒先后被评为“全国质量优秀产品”、“全国白酒最具竞争力品牌”“消费者满意产品”,在2010年上海世博会上被联合国授予“世界特供产品”。金徽酒业在2010年上海世博会上被联合国授予“千年优秀奖”,还先后获得“中国酒文化百强企业”、“全国五一劳动奖状”等殊荣。
按照“建成西北最大的白酒酿造基地,打造全国知名品牌”的发展愿景,公司正在着力加强以扩大产能为主的基础设施建设、以增强自主研发能力为主的专业技术团队建设和省外市场网络建设,不断推进机制创新和企业管理。到2020年企业年销售收入将突破30亿元,为经济社会发展作出更大的贡献!
英文翻译:Jinhui liquor industry is located at the south foot of Qinling Mountains and the upper reaches of the Yangtze River. It is adjacent to Jiuzhaigou, the world natural heritage, and Fujia town in Longnan. With Wuliangye and other famous liquor enterprises, it is one of the earliest Chinese time-honored liquor brewing enterprises and one of the top 100 Chinese liquor enterprises. Jinhui trademark is one of the first well-known trademarks registered in China together with Maotai and other national famous wines. Jin Hui liquor has a long history. According to local records and unearthed cultural relics, it began to make wine as early as the Western Han Dynasty. In the 4th year of Shaoxing in the Southern Song Dynasty (1134 A.D.), after the famous general fought against the golden victory in xianrenguan, all the soldiers and men drank the wine with the golden helmet, and the reputation of "Golden Emblem Wine" has been well known since then. In 1951, kangqingfang, yongshengyuan and other old workshops of Jinhui liquor established Jinhui liquor company. After years of development, Jinhui liquor industry has become an enterprise group mainly engaged in liquor production and operation, diversified development and profound culture, with 6 subsidiaries and 2500 employees. Jinhui ecological liquor making industrial park covers an area of 2000 mu and has first-class modern liquor production facilities, quality testing center and advanced professional technical team in the same industry in China. There are 3 National Liquor judges, 11 provincial liquor judges, more than 300 middle-level and above professionals, and 30 managers have obtained EMBA certificates. Is the national quality management system and food safety management system certification enterprises. The leading products are "Jinhui" and "longnanchun" two brands, "Jinhui", "century Jinhui" and "longnanchun" three series of 38 varieties, all of which are Luzhou flavor liquor, with an annual production capacity of more than 10000 tons. The company focuses on the construction of ecological, technological and cultural Golden Emblem, adheres to the development concept of people-oriented, pursuit of excellence, win-win cooperation and return to society, relies on the unique ecological environment, a long history of wine making, Millennium mud pool cellar, ancient secret recipe and unique technology combined with advanced technology, strict quality control and strong scientific and technological research and development ability to continuously open up the market The market share ranks first in the province for seven consecutive years. The sales network has reached 90% of the cities and counties in the province, and has entered the markets outside Beijing, Shanghai, Shaanxi, Jiangsu, Hainan, Ningxia, Hebei, Shandong, Qinghai, Taiwan and other provinces, becoming a strong brand in the West. Jinhui liquor has been rated as "national excellent quality product", "the most competitive brand of national liquor" and "consumer satisfaction product" successively, and awarded "world special product" by the United Nations at the 2010 Shanghai World Expo. Jinhui liquor industry was awarded "Millennium Excellence Award" by the United Nations at the 2010 Shanghai World Expo, and has also won "top 100 Chinese liquor culture enterprises", "National May 1st Labor Award" and other honors. According to the development vision of "building the largest liquor brewing base in Northwest China and building a national famous brand", the company is striving to strengthen the infrastructure construction focusing on expanding production capacity, the professional technical team construction focusing on enhancing independent research and development capacity and the market network construction outside the province, and constantly promote mechanism innovation and enterprise management. By 2020, the annual sales revenue of the enterprise will exceed 3 billion yuan, making greater contribution to the economic and social development!
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