【Hazeline夏士莲是哪个国家的品牌?】
联合利华旗下护发品牌,知名的不同发质对应洗护和美发产品供应商,以其产品种类多、分门别类细致而受欢迎。
夏士莲源于联合利华的另一个品牌Sunsilk,Sunsilk是全球较大的护发品牌,根据发质的不同有各种洗护和美发产品。1998年夏士莲开始了在中国的品牌创建,其传承了Sunsilk的了解女性需求的精神。
首创“夏士莲”译名的是文化界名人、出版界元老张元济。1916年前后,英国人柯尔在上海租界开了一家宝威药行,销售从英国运来的药物和化妆品,并在商务印书馆印刷宣传品和说明书。为扩大销售,柯尔请时任商务印书馆经理的张元济把英文商标“Hazeline”译成中文,张元济就把 “Hazeline”译为“夏士莲”,并将“Hazeline Snow”译为“夏士莲雪花膏”,这两个信、达、雅的译名就这么流传了近百年。
把“Hazeline”译为“夏士莲”,张元济不过是一时即兴之作,信手拈来。而其一生之为人,用“夏士莲”这3字来形容也正合适——士林中的一朵夏日莲花,品质高洁,人格高雅,出污泥而不染。
英文翻译:Unilever's hair care brand, a well-known supplier of hair care and beauty products with different hair qualities, is popular for its wide range of products and meticulous classification. Xia Shilian comes from another brand of Unilever, Sunsilk, which is the largest hair care brand in the world. According to the different hair quality, there are various kinds of shampoo and hairdressing products. In 1998, Xia Shilian started to establish a brand in China, which inherits the spirit of understanding women's needs of Sunsilk. The first translation of Xia Shilian is Zhang Yuanji, a celebrity in the cultural circle and a veteran in the publishing circle. Around 1916, Coll, an Englishman, opened a Baowei pharmacy in the Shanghai concession, selling drugs and cosmetics shipped from Britain, and printing promotional materials and instructions in the commercial press. In order to expand sales, coer asked Zhang Yuanji, then the manager of the Commercial Press, to translate the English trademark "Hazeline" into Chinese. Zhang Yuanji translated "Hazeline" into "xiashilian" and "hazelinesnow" into "xiashilian cream". These two translations of letter, DA and ya have been circulating for nearly a hundred years. When "Hazeline" is translated into "Xia Shilian", Zhang Yuanji is just an improvisational work and comes at his fingertips. It's just right to use the three words "Xia Shilian" to describe his life as a human being - a summer lotus in the scholar's forest, with high quality, elegant personality, and no pollution.
本文链接: https://www.waitui.com/brand/844846f3a.html 联系电话:02122128000