我要投票 麦斯威尔在咖啡行业中的票数:108
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2025-01-22 16:50:50 星期三

【麦斯威尔是哪个国家的品牌?】

麦斯威尔是什么牌子?「麦斯威尔」是臻饮贸易(上海)有限公司旗下著名品牌。该品牌发源于美国,由创始人李奕在1892年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

麦斯威尔自1892年以来,麦斯威尔咖啡在北美一直广受好评,并于1984年首次在中国推出。

1892年,美国饮食家JoeCheek发明了一种拥有浓郁香味和口感的新咖啡,并迅速在麦斯威尔饭店中流行,这里经常举行当地名流的社交派对,因此,这款咖啡就被命名为麦斯威尔。“滴滴香浓,意犹未尽”是美国前总统罗斯福在第一次品尝麦斯威尔咖啡后给予的评价,自此以后,“滴滴香浓,意犹未尽”成为了麦斯威尔咖啡的著名标语,也是对品牌百年品质的最好传承。

麦斯威尔咖啡的魅力就在其醇浓的咖啡香味和口感:精选高品质咖啡豆,采用独特的深度烘培工艺,带来犹如研磨咖啡般的持久香味。沉浸在香浓咖啡的馥郁香气中,让思绪自在漫游,自在享受无拘束的神游。随着对品质的不断改善,如今的麦斯威尔咖啡依然传递其醇浓口味,既具备速溶咖啡的方便,口感也忠于“煮制咖啡”,正是“滴滴香浓,意犹未尽”的完美呈现。

亿滋国际(MondelēzInternational)是全球领先的巧克力、饼干、口香糖、糖果、咖啡及固体饮料食品商,2012年年收益约350亿美元。公司总部位于美国伊利诺伊州迪尔费尔德(Deerfield,Illinois),业务遍及全球165个国家及地区。

亿滋国际的前身是全球领先的食品公司——卡夫食品,该公司于2012年10月拆分为两家独立上市公司,面向北美的杂货业务沿用卡夫食品的名字,而面向全球市场的零食业务则有了新名字——亿滋国际。

亿滋国际旗下拥有多个年收益超过10亿美元的明星品牌,如吉百利、Milka巧克力、雅可布咖啡、LU饼干、纳贝斯克与奥利奥饼干、菓珍固体饮料和Trident口香糖等

亿滋国际在纳斯达克上市,股票代码为“MDLZ”。作为创新、营销、营养健康和可持续发展领域的市场领先者,公司也是标准普尔500指数、纳斯达克100指数、道琼斯可持续发展指数及Ethibel可持续发展指数中的一员。


英文翻译:Since 1892, Maxwell coffee has been widely praised in North America, and was first introduced in China in 1984. In 1892, Joe ceek, an American dietician, invented a new coffee with strong fragrance and taste, which quickly became popular in the Maxwell hotel. There were often social parties of local celebrities, so this coffee was named Maxwell. "Every drop is fragrant, but the meaning is not enough" is the evaluation given by former President Roosevelt after his first taste of Maxwell coffee. Since then, "every drop is fragrant, but the meaning is not enough" has become the famous slogan of Maxwell coffee, and it is also the best inheritance of the brand's hundred year quality. The charm of Maxwell's coffee lies in its mellow aroma and taste: select high-quality coffee beans, adopt unique deep baking technology, and bring lasting fragrance like ground coffee. Immersed in the fragrance of strong coffee, let your mind roam freely and enjoy the unrestrained journey. With the continuous improvement of quality, today's Maxwell coffee still conveys its mellow taste. It has the convenience of instant coffee, and the taste is loyal to "making coffee". It is the perfect presentation of "every drop is fragrant, and the meaning is not enough". Mondel ē Z international is the world's leading chocolate, biscuit, chewing gum, candy, coffee and solid beverage food business, with annual revenue of about 35 billion US dollars in 2012. Headquartered in Deerfield, Illinois, USA, the company has operations in 165 countries and regions around the world. The predecessor of Yizi international is kraft food, the world's leading food company. The company was split into two independent listed companies in October 2012. The name of kraft food was used for the grocery business in North America, while the name of Yizi international was used for the snack business in the global market. Yizi international has a number of star brands with an annual income of more than US $1 billion, such as Cadbury, Milka chocolate, Jacobs coffee, Lu biscuit, nabisc and Oreo biscuit, Guozhen solid drink and Trident gum, etc. Yizi international is listed on Nasdaq, with the stock code of "mdlz". As a market leader in innovation, marketing, nutritional health and sustainability, the company is also a member of the S & P 500 index, Nasdaq 100 index, Dow Jones Sustainability Index and ethibel sustainability index.

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