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URCChina，是URC集团在中国的分支机构，专业生产销售糖果、饼干、麦片、咖啡、饮料等各类食品和休闲食品。包括“珍珍”系列品牌产品和“皇室”系列品牌产品。URCChina秉承URC集团以家庭伦理为导向的企业文化，努力营造出让每一位员工都感觉温馨和谐的家庭氛围，让每个成员都能发挥自己最大的潜能。公司凭借50多年的生产和经营的经验，始终坚持向社会提供令消费者信赖和喜爱的优质产品。因此，URC不仅得到了全球各国家和地区客户的长期信任与欢迎，也为每一位员工创造了无穷的动力来源。相信我们的产品定会赢得更多消费者的喜爱，并且为越来越多的URC员工提供更加广阔的发展舞台。

品牌发展历程

1996年推出皇室冲调类产品。

1997年经过国家统计局贸易外经司调查统计，皇室麦片在"全国百家商场系列调查中荣列全国销量第一"。

2000年世界著名的国际市场调查公司AC尼尔森调查取得的数据反映，"皇室"品牌的主打产品皇室麦片位居全国同类产品销售量三甲。

2000年和2004年成为奥运会中国奥委会赞助企业和特许企业之一。

皇室产品符合消费者健康营养的现代消费观念，"皇室"品牌已经深入人心！

英文翻译：Urcchina, a branch of URC group in China, specializes in the production and sale of candy, biscuits, oatmeal, coffee, drinks and other kinds of food and leisure food. Including "Zhenzhen" brand products and "royal family" brand products. Urcchina adheres to the corporate culture of URC group guided by family ethics, and strives to create a warm and harmonious family atmosphere for every employee, so that every member can play their maximum potential. With more than 50 years of production and operation experience, the company always insists on providing consumers with high-quality products that they trust and love. Therefore, URC has not only won the long-term trust and welcome of customers in various countries and regions around the world, but also created endless power sources for every employee. We believe that our products will win more consumers' love and provide a broader development stage for more and more URC employees. In 1996, the royal family launched a series of products. In 1997, according to the investigation and statistics of the Department of foreign trade and economic cooperation of the National Bureau of statistics, the Royal cereals ranked the first in the sales volume of the country in a series of surveys of 100 shopping malls. According to the data obtained by AC Nielsen, a world-famous international market research company in 2000, "Royal" brand's main product, Royal Cereals, ranks the top three in the sales volume of similar products in China. In 2000 and 2004, it became one of the sponsors and franchisees of the Chinese Olympic Committee. Royal products conform to the modern consumption concept of consumers' health and nutrition, "Royal" brand has been deeply rooted in people's hearts!

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