【YANGHE洋河是哪个国家的品牌?】
苏酒集团(洋河股份),位于中国白酒之都——江苏省宿迁市,坐拥“三河两湖一湿地”,是与苏格兰威士忌产区、法国干邑产区齐名的世界三大湿地名酒产区之一。下辖洋河、双沟、泗阳三大酿酒生产基地和苏酒集团贸易股份有限公司,拥有洋河、双沟品牌的企业。
在第三、四、五届全国评酒会上,洋河大曲以“甜、绵、软、净、香”的独特品质享誉白酒界。双沟因“下草湾人”、“醉猿化石”的发现,被誉为是“古生物进化的平台、中国最具天然酿酒环境与自然酒起源的地方”。
2003年,企业率先突破中国白酒香型分类传统,首创以“味”为主的绵柔型白酒质量新风格,强调入口绵爽、饮中柔和、饮后舒适的味觉感受,引领了中国白酒第三次革命,为企业插上了新一轮腾飞的翅膀。洋河蓝色经典的横空出世,掀起了一场席卷全国的蓝色风暴,并且通过系统的品牌营销运作,在白酒行业中找到了独一无二的身份和地位。2008年,《地理标志产品洋河大曲酒》将“绵柔型”作为白酒的特有类型写入国家标准。
在不断发展的过程中,公司始终践行“创新创优创一流,争先领先再率先;领先领头领一行,报国报民报一方”的“狮羊文化”,通过联手央视“寻找最美乡村医生”、“梦想星搭档”等大型公益节目以及中国网事·梦之蓝感动2012年度人物评选及抗震救灾等社会公益活动,传递“中国梦”正能量,将“基业长青”的企业梦与“伟大复兴”的中国梦紧紧联系在一起,努力将苏酒集团(洋河股份)打造成为一个不断超越生命周期、基业长青的伟大企业。
英文翻译:Sujiu group (Yanghe Co., Ltd.), located in Suqian City, Jiangsu Province, the capital of Chinese liquor, is one of the world's three famous wetland wine producing areas, which is as famous as Scotch Whisky producing area and French cognac producing area. Under the jurisdiction of Yanghe, Shuanggou, Siyang three wine production bases and sujiu Group Trading Co., Ltd., has Yanghe, Shuanggou brand enterprises. In the third, fourth and fifth national wine appraisal, Yanghe Daqu is famous for its unique quality of "sweet, soft, soft, clean and fragrant". Because of the discovery of xiacaowan man and drunken ape fossil, Shuanggou is known as "the platform of paleontology evolution, the place with the most natural wine making environment and the origin of natural wine in China". In 2003, the company took the lead in breaking through the Chinese liquor flavor classification tradition, creating a new style of soft liquor quality with "taste" as the main factor, emphasizing the taste feeling of "soft in the mouth, soft in the drink and comfortable after drinking", leading the third revolution of Chinese liquor and putting a new round of take-off wings for the company. Yanghe blue classic came out, set off a blue storm across the country, and through the systematic brand marketing operation, found a unique identity and position in the liquor industry. In 2008, Yanghe Daqu liquor, a geographical indication product, put "soft type" as a unique type of liquor into the national standard. In the process of continuous development, the company has always been practicing the "lion sheep culture" of "innovation, excellence and first-class, striving to be the first; leading the group and reporting to the national newspaper and the people's Daily". Through large-scale public benefit programs such as "looking for the most beautiful rural doctor" and "Dream Star Partner" jointly with CCTV, as well as social public welfare programs such as 2012 people selection, earthquake relief and so on touched by China Internet · dream blue Benefit activities, transfer the positive energy of the "Chinese dream", closely link the corporate dream of "everlasting foundation" with the Chinese dream of "great rejuvenation", and strive to build Suzhou wine group (Yanghe Co., Ltd.) into a great enterprise that constantly surpasses the life cycle and keeps its foundation industry growing.
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