【轻生活是哪个国家的品牌?】
轻生活,是一个专注于女性卫生巾设计、研发、销售的互联网快消品牌。“轻简有度”为品牌初衷和原则,“设计+体验”为品牌核心,口号:温暖且个性,善待细节的个人护理品牌。
定义为“第一盒男人买的卫生巾”,提出:“爱不一定要通过玫瑰、包包、钻石来表达,细节流露出的爱更为朴实、纯粹。”99%的男性没有给另一半买过卫生巾,而90%的女生认为,特殊时期收到另一半为自己买的卫生巾,会觉得幸福和感动。
轻生活通过“线上购买”、“每月一盒”、“18+8+8日夜护”科学配比的套装售卖方式,解决了男性消费者购买的尴尬与对卫生巾的不了解。并为每位男性顾客提供一张照片,可制作两人的合影和情话,由轻生活打印出来并随礼盒寄给对方。这一小举动无疑增添了女性收到的惊喜感。
随着经济能力的提升,新时代女性对生活品质有了越来越高的要求。然而国内卫生巾品牌不断爆出负面新闻,国内市场缺乏高级品牌,进口品牌在品质方面相对稳定,却又存在价格高,购买周期长,难以分辨真伪等问题。
轻生活个人装的推出,旨在为对生活品质有追求的新时代女性,提供精致选择。
英文翻译:Light life is an Internet fast consumer brand focusing on the design, development and sales of women's sanitary napkins. "Light, simple and moderate" is the original intention and principle of the brand, and "design + experience" is the core of the brand. The slogan is: a personal care brand that is warm and personalized and treats details well. It is defined as "the first box of sanitary napkins bought by men". It is proposed that "love doesn't have to be expressed through roses, bags and diamonds, and the love revealed in details is more simple and pure." 99% of the men did not buy sanitary napkins for the other half, while 90% of the girls think that they will feel happy and moved when they receive the sanitary napkins bought by the other half for themselves in a special period. Light life solves the embarrassment of male consumers' purchase and ignorance of sanitary napkins through the scientific matching of "online purchase", "one box per month", "18 + 8 + 8 day and night care". And for each male customer to provide a photo, can make two people's group photo and love words, printed out by light life and sent to each other with gift box. This small move undoubtedly adds to the surprise women receive. With the improvement of economic ability, women in the new era have higher and higher requirements for the quality of life. However, the domestic brand of sanitary napkin has been breaking out negative news, the domestic market is lack of high-level brands, and the imported brands are relatively stable in quality, but there are also problems such as high price, long purchase cycle, and difficulty in distinguishing the authenticity. The launch of light life personal clothes aims to provide exquisite choices for women in the new era who have the pursuit of life quality.