【ESEY逸阳是哪个国家的品牌？】

逸阳，有个性但不突兀，随意却不任性，流行而不盲从；

逸阳，既保有东方式的含蓄，又富有西方式的激情；

逸阳，在不断刷新女裤创意，不断超越女裤经典。

逸阳的历程如涓涓细流，流经坎坷历程，将沉重的泥尘带入地下，带着纯净而美丽的浪花流入经典女裤的长河；

逸阳又好比女装界的一粒沙，在饱受海浪的冲刷后，在玉蚌中艰难的磨砺后，蜕变为一颗女装海洋中的珍珠。

逸阳的故事，是一生只绽放一次的浪漫爱情故事，每个女人都渴望拥有它。逸阳的美丽已辐射了包括北京、上海、郑州、哈尔滨、沈阳、济南、西安、太原、兰州、株州、武汉、福州、成都等在内的全国各大城市。品牌创建与六年的潜心经营美国营销专家拉里·赖特认为，未来的营销是品牌的战争，品牌互争短长的竞争。商界与投资者将认清品牌才是公司最宝贵的资产。拥有市场比拥有工厂要重要得多，唯一拥有市场的途径就是拥有具有市场优势的品牌。和众多国内服装品牌创业初期一样，“逸阳”刚开始创业时规模很小，仅以散货批发的形式勉强度日。直到2004年，“逸阳”才开始尝试发展自己的专卖店。发展到2006年时，“逸阳”在女裤市场已占有一定的份额。
品牌定位

品牌差异化：观念+模式+执行力

品牌写真：灵动、炫彩、自由、活力

消费主张：以潮流个性、舒适、多变、高性价比取胜的购物体验平台

品牌诉求：永诗诉求对象是时尚、自信、充满活力并追求个性化生活方式的女性，把目标群体的时尚与精神需求，以兼具内涵与张力的时尚产品进行塑造与表现。

产品战略：以时尚优雅、包容性强、性价比高赢得竞争优势

渠道战略：先在特殊推广销售渠道推广并产生一定量的销售业绩（如校园），接合公司原有批发客户及品牌客户销售，扩大市场知名度并获得整体市场的认可，配以品牌原有市场渠道打好基础，再由局部强势集合成整体强势，最终确立强势品牌地位。

终端战略：以形象、陈列、管理、服务构建终端竞争实力，强调店铺的个性、品味及购物的舒适感。
品牌风尚

在讲究细节营销的时代，精耕终端，对于所有企业来说，已成为营销体系市场推广的重中之重。服装行业尤为如此，品牌为王，赢在终端。品牌定位的成功只是企业打造品牌的第一步，是企业选定了通向成功的关键。对于一个有意于经营品牌的企业而言，能否创造出一个吸引潜在客户的品牌形象是制胜的关键，因为只有品牌以销售和消费者的认可才能给投资者带来无穷的利润空间。产品的光辉也许会逐渐消退，但品牌的魅力永存！品牌永恒的魅力正是来自于其摄人心神的形象。

以服装业的MID营销理论观点来看，现代复制品销售是以卖场为中心，通过终端卖场的规划与设计来塑造差异化品牌形象，提高市场终端形象竞争力，运用卖场这一独特的传播渠道来展示品牌的主体文化的独特性和时尚空间的时尚性，有效提高店铺的销售力和满足消费个性化需求，通过终端形象的设计和空间的规划以及顾客流动线开创独创性的主题文化店，卖场的形象、环境、氛围更能实际地影响到消费者的购买行为。而空间艺术和形象直接影响到消费者最终能否接受产品和服务，往往决定于认识感知的那一瞬间，这是就依赖于终端形象的设计与规划。

逸阳第五代终端形象汲取了逸阳品牌文化的精髓，结合了现代女性紧张忙碌的生活节奏，倡导一种“休闲﹑舒适”的购物方式，将消费者的购物成为一种新奇的体验。

在设计上，继续继承逸阳品牌简约﹑时尚﹑个性的产品风格和理念，利用简洁明快的线条，布局错落有致，彰显大家风范。

在整体布局上，空间设计师考虑到了陈列的功能性和实用性，将货架与空间巧妙地融合，拓宽了原有空间的广阔性，使货品的陈列更加丰富多样，增添了层次多样化的陈列方式，使卖场空间得以最大化利用。

现代都市快节奏的生活方式，让女性的购物成为“快时尚”，不仅对品牌的要求日益提高，同时对购物环境亦有理想的标准——时尚化、舒适化、休闲化。逸阳的陈列师们深谙此中道理，在卖场中的装饰中增加了高雅的红酒瓶、原木质感的画框，沁人心脾的绿色盆栽，如大师手下的点睛之笔，勾勒出一座超乎想象的购物殿堂，让消费者从吸引到心动，都沉醉在艺术般的享受中。让女性的购物成为一种新鲜奇妙的旅行。

每一代终端形象变化，都是一次的思想飞升，第五代终端形象结合国际服装终端陈列的趋势，引领裤装行业的潮流，从大方的门面到井然有序的室内布局，从橱窗的设计到整体的布置，彰显了“空间与光线的完美组合，简约与个性共存”的风格。以自然、舒适彰显逸阳独特的个性，亭亭玉立但不俗套。

英文翻译：Yiyang, with personality but not abruptness, is free but not capricious, popular but not blindly obedient; Yiyang, with Oriental implication and Western passion; Yiyang, constantly refreshing the creation of women's pants, constantly surpassing the classic of women's pants. The course of Yiyang is like a trickle, flowing through the rough course, bringing heavy mud and dust into the ground, flowing into the river of classic women's pants with pure and beautiful spray; Yiyang is like a grain of sand in women's wear field, after being washed by the waves, after being hard honed in the jade clam, it becomes a pearl in the sea of women's wear. The story of Yiyang is a romantic love story that only blooms once in her life. Every woman is eager to have it. The beauty of Yiyang has radiated to all major cities in China, including Beijing, Shanghai, Zhengzhou, Harbin, Shenyang, Jinan, Xi'an, Taiyuan, Lanzhou, Zhuzhou, Wuhan, Fuzhou, Chengdu, etc. Larry Wright, an American marketing expert who has been engaged in brand building and operation for six years, believes that the future marketing is a brand war, in which brands compete for each other's advantages and disadvantages. Business and investors will recognize that brands are the company's most valuable asset. It is much more important to have a market than a factory. The only way to have a market is to have a brand with market advantages. Like many domestic clothing brands at the beginning of their business, "Yiyang" was very small at the beginning of its business, and only managed to survive in the form of bulk wholesale. It was not until 2004 that "Yiyang" began to try to develop its own stores. By 2006, "Yiyang" had occupied a certain share in the pants Market. Brand positioning, brand differentiation: concept + mode + executive power, brand portrait: smart, colorful, free and dynamic consumption proposition: shopping experience platform brand appeal winning by trend personality, comfort, changeability and high cost performance: Yongshi appeals to women who are fashionable, confident, full of vitality and pursue personalized life style, and combines the fashion and spiritual needs of the target group with Fashion products with connotation and tension are molded and displayed. Product strategy: win the competitive advantage with fashion, elegance, inclusiveness and high cost performance channel strategy: first, promote in special promotion and sales channels and generate a certain amount of sales performance (such as campus), connect with the company's original wholesale customers and brand customers, expand market awareness and obtain the recognition of the whole market, lay a solid foundation with the original market channels of the brand, and then strengthen locally Potential set synthesis overall strong, and finally establish a strong brand position. Terminal strategy: build the terminal competitive strength with image, display, management and service, and emphasize the store's personality, taste and shopping comfort. In the era of paying attention to detail marketing, intensive cultivation of terminal has become the top priority of marketing system for all enterprises. This is especially true in the clothing industry, where brand is the king and terminal is the winner. The success of brand positioning is only the first step for an enterprise to build a brand, which is the key to success. For an enterprise interested in brand management, the key to success is to create a brand image that attracts potential customers, because only the brand with the approval of sales and consumers can bring infinite profit space to investors. The brilliance of the product may fade gradually, but the charm of the brand will last forever! The eternal charm of the brand is precisely from its image of mind. From the point of view of mid marketing theory of clothing industry, modern replica sales is centered on the store, through the planning and design of the terminal store to create a differentiated brand image, improve the competitiveness of the market terminal image, use the store as a unique communication channel to show the uniqueness of the main culture of the brand and the fashion of the fashion space, and effectively improve the sales force of the store and meet the needs of consumers Through the design of terminal image, space planning and customer flow line, we can create an original theme culture store. The image, environment and atmosphere of the store can more effectively affect the purchase behavior of consumers. The space art and image directly affect the final acceptance of products and services by consumers, which often depends on the moment of cognition and perception, which depends on the design and planning of terminal image. The fifth generation terminal image of Yiyang has absorbed the essence of Yiyang brand culture, combined with the busy life rhythm of modern women, advocated a "leisure and comfortable" shopping mode, and made the shopping of consumers a novel experience. In terms of design, we will continue to inherit the product style and concept of simplicity, fashion and individuality of Yiyang brand, and make use of the simple and bright lines to make the layout in an orderly way and show the style of the family. In the overall layout, the space designer considered the function and practicability of the display, ingeniously integrated the shelf and space, widened the original space, made the display of goods more rich and diverse, added a variety of levels of display, and maximized the use of the store space. The fast-paced lifestyle in modern cities makes women's shopping become "fast fashion", which not only requires more and more brands, but also has ideal standards for shopping environment - fashion, comfort and leisure. Yiyang's Chen Lieshi are well versed in this. They add elegant red wine bottles, wooden frames and refreshing green potted plants to the decoration of the store. Like the finishing touch of the master's hands, they outline an unimaginable shopping hall, which makes consumers indulge in artistic enjoyment from attraction to heart movement. Make women's shopping a new and wonderful trip. Every generation of terminal image change is a leap of thought. The fifth generation terminal image combines the trend of international clothing terminal display, leads the trend of pants industry, from generous facade to orderly indoor layout, from the design of window to the overall layout, showing the style of "perfect combination of space and light, simplicity and personality coexisting". The unique personality of Yiyang is displayed with nature and comfort, which is elegant but not conventional.

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