禄仕Luxe在海鲜行业中的票数：160
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禄仕，来源于白居易《咏怀》中的“禄仕兼游息”。唐宋时期，文人墨客在精神满足和物质满足之间寻求和谐，因而诞生一种大隐隐于市的“吏隐”文化，将鱼与熊掌进行协调，传达崇尚真实质朴，追求自然和谐的精神内涵。
20余年来，现代饮食文化发生翻天覆地的变化，人们生活水平提高后不再困于温饱，对于食品从“能吃”到“好吃”，从“吃得饱”到“吃得好”。尤其在物质富裕的新时代生长的年轻一辈，在食品快消行业共同生长，从小受到食品添加剂等的浸染，追求口感满足。而这一代年轻人正成为社会的中流砥柱，重要生产力，生活的压力和都市的发展更迫使年轻一代改变饮食观念，追求快餐消费和口感满足。于是，禄仕创始人创立禄仕品牌，在满足口感满足快食之余，思索如何研发健康营养新鲜的食品，关爱下一代的身体质量和生活质量。
禄仕理念
开创锁鲜工艺体系，精选原料，全程可溯源，立志为人类提供健康与安全的食品，做消费者身边的鱼肉专家。研发锁鲜有营养的鱼肉冻品及鱼糜制品，并融合时代新概念开发更多有趣有营养的快消食品，倡导正确有益的饮食观念，关注新鲜，锁住健康。
英文翻译：Lu Shi comes from "Lu Shi and wandering" in Bai Juyi's yonghuai. In the Tang and Song Dynasties, the literati sought harmony between spiritual and material satisfaction, which resulted in the birth of a kind of "official concealment" culture, which was hidden in the city, coordinated the fish and the bear's paw, and conveyed the spiritual connotation of advocating the true simplicity and pursuing the natural harmony. Over the past 20 years, the modern food culture has undergone tremendous changes. People are no longer trapped in food and clothing after the improvement of their living standards. For food, from "can eat" to "delicious", from "eat enough" to "eat well". Especially in the new era of material prosperity, the young generation grow up together in the fast food consumption industry. They are influenced by food additives and so on since they were young, pursuing the satisfaction of taste. This generation of young people is becoming the mainstay of the society. The important productivity, the pressure of life and the development of the city force the young generation to change the concept of food and pursue fast food consumption and taste satisfaction. Therefore, the founder of Luxi founded Luxi brand, thinking about how to develop healthy, nutritious and fresh food and care for the next generation's physical quality and quality of life while satisfying the taste and fast food. The concept of Luxi creates a fresh locking process system, selects raw materials, and traces the whole process. It is determined to provide healthy and safe food for human beings, and become a fish expert around consumers. Research and develop frozen fish meat products and surimi products with little nutrition, develop more interesting and nutritious fast-moving food with the new concept of the times, advocate correct and beneficial diet concept, pay attention to freshness and lock in health.
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