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smart是德国梅赛德斯-奔驰与手表巨头瑞士Swatch公司合作的产物。名称中的S代表了斯沃奇，M代表了梅赛德斯-奔驰，art意为艺术，代表了双方合作的艺术性；而smart本身就有聪明伶俐的含义，也与其品牌理念相契合。现代都市中车辆愈来愈多，由Swatch开发的smart提出微型都市代步用车的概念，加上奔驰的技术支持，让smart得以保留概念车的创意，同时兼具了流行及实用等优点。小巧的造型，配合智能化及人性化的操控设计，成为一部聪明的大玩具。
smart是一个欧洲年轻的汽车品牌，将功能与感性融合，创造出个性化的先锋都市交通解决方案，并取得了无人不晓的成功。
对都市出行方式进行的全盘重新思考，是smart创意的基石，事实证明这种创意已大获成功。smart从诞生之日起，就专注于为都市生活带来更多自由、个性、时尚与乐趣，让每一个人都能拥有属于自己的都市传奇，尽情释放生命活力。smart fortwo就是这种创新理念的佐证，并在方方面面超越人们的想象：更多空间、更多色彩组合、更多优良配置。更重要的是，它真正实现了让人“乐享其城”。
从2009年smart引入中国市场开始，6年间，已有7万多名车主加入了smart大家庭，和smart一道化身成为充满创意的生活艺术家。凭借灵动小巧的身材和灵感无限的创意，smart正担当着现在和未来中国城市出行解决方案的先锋角色。它为城市生活带来更丰富的生活空间，又专注于和中国消费者一道创造乐趣缤纷的梦想。随着新smart fortwo的加入，smart系列将拥有更为丰富的产品阵容。
英文翻译：Smart is a product of cooperation between Mercedes Benz in Germany and swatch in Switzerland. In the name, s stands for swatch, m stands for Mercedes Benz, art means art, and represents the artistry of cooperation between the two sides; and smart itself has the meaning of cleverness, which is also consistent with its brand concept. There are more and more vehicles in the modern city. Smart developed by swatch puts forward the concept of mini city car. With the technical support of Mercedes Benz, smart can retain the creativity of the concept car, and has the advantages of popularity and practicality. Small shape, with intelligent and human-oriented control design, becomes a big smart toy. Smart is a young European car brand, which combines function and sensibility to create a personalized pioneer urban transportation solution, and has achieved no one knows success. The overall rethinking of urban travel mode is the cornerstone of smart innovation, which has been proved to be a great success. Since its birth, smart has been focusing on bringing more freedom, personality, fashion and fun to urban life, so that everyone can have their own urban legend and release their vitality. Smartfortwo is the proof of this innovative concept, and in every aspect, it surpasses people's imagination: more space, more color combination, more excellent configuration. What's more, it really realizes the goal of "enjoying the city". Since the introduction of smart into the Chinese market in 2009, more than 70000 car owners have joined the smart family and become creative life artists together with smart. With its small size and inspirational creativity, smart is playing a leading role in urban travel solutions in China today and in the future. It brings richer living space for urban life, and focuses on creating fun and colorful dreams with Chinese consumers. With the addition of the new smartfortwo, the smart series will have a richer product lineup.
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