【兰玉LANYU是哪个国家的品牌?】
定位为高端婚纱礼服的私人定制,将中国传统苏绣技艺与西方高级材料巧妙结合,影响力延伸至奢侈品、汽车、化妆品、电子数码等各个领域
兰玉的母亲,生于苏绣世家,是家族的第四代苏绣传人。兰氏苏绣,已有百年传承,除了精于细腻立体的传统苏绣,更有兰妈妈独创的“顺色秀”,并擅于把手工卓绝的珠绣点缀技艺运用得气韵灵动,简约飘逸。兰氏苏绣首创将中国传统苏绣技艺与西方高级材料完美融合,使东方雅致之美与国际时尚审美的结合浑然天成、相得益彰,谱写出独树一帜的LANYU风格。
2005年,还在北服就读的兰玉成立了自己的工作室,远赴纽约深造后,回国创立了LANYU品牌,LANYU高级定制就此正式诞生。2010年起,LANYU为多位明星与名媛量身定制嫁衣,礼服也成为一线女星红毯上的必备战袍。2013年,LANYU品牌将中国苏绣展现在西方时尚殿堂,同时引得巴黎艺术收藏界瞩目。2014年7月于巴黎大皇宫发布高级定制“水·魅”系列,2015年1月发布“蝶舞迷香”系列,作品登载在被誉为时尚圣经的《L’officiel》杂志中,意味着LANYU品牌被西方主流时尚圈的接纳与认可。2015年7月,正值LANYU品牌成立十周年之际,其“一顾·再顾”系列在巴黎大皇宫发布。
LANYU高定秉承“Just for love,Just for you”的情感设计理念,将寄托女人对爱情梦想的婚纱视为心灵对话与艺术灵感合二为一,在细节上反复精雕细琢,力求与它的主人融合。在工艺上更是力求完美,不仅选用法国手工蕾丝以及伦敦内衬,每件高定婚纱都会特别配备4位拥有30年从业经验的老匠人全手工制作。
2015年,作为爱情的守护者,LANYU延续其兼具独立精神与温婉态度的设计理念,强调“女为己容”的观念,打造女性专属的浪漫与梦幻。但也为了让美丽从婚礼殿堂延伸到每个女孩生命中的闪亮一刻,让女孩日常生活就可以与梦想触手可及。LANYU新推出高级成衣系列,标志着LANYU品牌适应市场做出重大布局,继兰氏苏绣、LANYU高定之后,又丰富了的产品线。
LANYU高级成衣将续写LANYU高级定制一贯坚持的工艺标准和理念,精雕细琢、细节丰富,无论在工艺和裁剪上都无可挑剔,尽善尽美。
LANYU秉承优秀的品牌理念与服务态度,得到众多国际品牌青睐,与Roll–Royce、BVLGARI、LONGINES、SONY等一线品牌保持合作关系,影响力延伸至奢侈品、汽车、化妆品、电子数码等各个领域。
多年以来,LANYU品牌带领品牌粉丝“兰精灵”一起,一直关注女性生活,“兰精灵的爱”先后帮助山区女童,LANYU品牌还设有大学生创业扶持计划、通过“绣娘O2O项目”向贫困母亲传授苏绣技艺……
英文翻译:It is positioned as the private customization of high-end wedding dress. It skillfully combines traditional Chinese embroidery techniques with western advanced materials. Its influence extends to Lanyu's mother in luxury goods, automobiles, cosmetics, electronic digital and other fields. Born in a Suzhou embroidery family, it is the fourth generation of Suzhou embroidery heirs of the family. LAN's Suzhou embroidery has been handed down for a hundred years. In addition to the exquisite and three-dimensional traditional Suzhou embroidery, there is also the unique "Shun se Xiu" created by LAN's mother, who is good at using the unique hand-made pearl embroidery embellishment technique to make it vivid, simple and elegant. LAN's Suzhou embroidery is the first to perfectly integrate the Chinese traditional Suzhou embroidery techniques with the western advanced materials, so that the combination of the Oriental elegant beauty and the international fashion aesthetic is naturally formed and complements each other, and a unique Lanyu style is composed. In 2005, Lanyu, who also studied in Beifu, set up her own studio. After going to New York for further study, she returned to China to establish Lanyu brand, and Lanyu advanced customization was officially born. Since 2010, Lanyu has tailor-made wedding dresses for many stars and celebrities, and the dresses have also become the necessary battle gowns on the red carpet of first-line female stars. In 2013, Lanyu brand displayed Chinese Suzhou embroidery in the western fashion palace, and attracted the attention of Paris art collection. In July 2014, the high-level customized "water charm" series was released at the Grand Palace of Paris, and in January 2015, the "butterfly dance fan fragrance" series was released. The works were published in the l'officiel magazine known as the fashion Bible, which means that the Lanyu brand was accepted and recognized by the western mainstream fashion circle. In July 2015, on the occasion of the 10th anniversary of the establishment of Lanyu brand, its series of "one customer, another customer" was released in the Grand Palace of Paris. Lanyu Gaoding adheres to the emotional design concept of "just for love, just for you", regards the wedding dress entrusted with women's dream of love as the combination of spiritual dialogue and artistic inspiration, repeatedly elaborating on the details and striving to integrate with its owner. In terms of craftsmanship, we strive to be perfect. We not only choose French handmade lace and London lining, but also each high-end wedding dress will be specially equipped with 4 old craftsmen with 30 years of experience. In 2015, as the guardian of love, LANYU continued its design concept of independent spirit and gentle attitude, emphasized the concept of "women for themselves", and created a unique romantic and dream for women. But also in order to extend the beauty from the wedding hall to every girl's shining moment in her life, so that the girl's daily life can be within reach of her dream. Lanyu's new high-end ready to wear series marks that Lanyu brand has made a significant layout to adapt to the market, and has enriched its product line after Lanyu Suzhou embroidery and Lanyu Gaoding. Lanyu advanced ready to wear will continue to write the process standards and concepts that Lanyu advanced customization always adheres to. It is exquisite and rich in details. It is impeccable and perfect in both process and cutting. Lanyu adheres to the excellent brand concept and service attitude, and is favored by many international brands. It maintains cooperative relations with roll Royce, Bvlgari, Longines, Sony and other first-line brands, and its influence extends to luxury goods, automobiles, cosmetics, electronic digital and other fields. For many years, Lanyu brand has been paying attention to women's life together with brand fans "Lanyi", and "Lanyi's love" has helped girls in mountain areas successively. Lanyu brand also has a college students' Entrepreneurship support plan, which teaches Suzhou embroidery skills to poor mothers through "xiuniang o2o project"
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