【鸿起顺是哪个国家的品牌？】

“鸿起顺”诞生于1935年，河北省大厂遭水灾，回民左鸿林，左鸿发兄弟俩逃荒来到天津下瓦房一带谋生，并结识了从宝坻赶牛来津的李占起。三人合伙租了间土坯门脸卖起了牛羊肉，羊杂碎，后又增添了羊肉水饺、火烧、小菜和清炖牛羊肉等品种。店不大，生意红火，总要起个字号。经三人协商，用左氏兄弟名字中的“鸿”字，李占起名字中的“起”字。再加上企盼顺顺当当做买卖的“顺”字，便组成了“鸿起顺”饭馆，其意是“鸿业起，万事顺”。从此，随着买卖兴隆“鸿起顺”便叫响了。

鸿起顺特色

鸿起顺的勺扒和独菜颇见功底，勺扒具有一菜一翻的特点，制作的扒牛肉条、扒海洋等菜品绵香软烂，不乱不散。独菜具有小火慢炖的特点，制作的独鱼白、独羊脑滑嫩松软，色泽金黄。鸿起顺的菜品在调味上有独特的方式，善于用糖色、花椒油、姜汁等调勾口味，如在独、扒、烧的菜肴中使用嫩糖色和酱油，菜品金黄明亮；在烩、炖、熬的菜肴中使用面酱、酱豆腐，菜品气味清香；花椒油作明油除腥解腻，鲜姜泥泡姜汁提味增香。总结来说四句话叫做“糖色着嫩色，口味咸鲜香，肉糜吊高汤，吃姜不见姜“。
发展历程

解放前的十几年间，由于洪水和战乱曾使鸿起顺三起三落。解放后1956年公私合营，门脸有所扩大，“文革”期间名为“移风饭馆”，继又更名为“下瓦房回民饭馆”。企业始终处于亏损局面。1980年孙汝泉经理上任后，恢复了“鸿起顺”牌匾，使鸿起顺走上高速发展之路。

1986年孙汝泉经理带头在全市餐饮业第一家实行集体租赁经营，55名职工每人集资400元，置换了2.2万元国有资产，同年租借房屋建分店。1994年建成3000平方米鸿起顺饭庄，1997年并购“御膳楼”更名为“鸿起顺老字号”，1999年建成4800平方米河东鸿起顺饭庄2001年4月联营的和平鸿起顺饭庄开业，至此企业自营面积达9000平米。1995年鸿起顺被市政府批准为103家公司制改革试点单位，1996年成立鸿起顺餐饮有限责任公司，1999年调整了企业股权结构，增加了集体股，使股权比例为职工股占45%，集体股占33%，国有股占22%，走上了现代化企业规范管理道路。

1993年以来，大力实施品牌战略，先后建立起18家加盟连锁店，2000年走出津门把连锁店办到云南和河北省，2001年对加盟连锁店进行了认真整顿，对部分不符“鸿起顺”经营管理标准的连锁店摘了牌。

“鸿起顺”的成功和发展依靠的是人才发展战略和品牌发展战略。首先做到引进人才，培养人才。留住人才。在职工中技术人员占85%，屡次在国内外烹饪技术比赛中摘金夺银。1994年李孝森等5人，参加沈阳全国首届清真烹饪大赛，获得7金1银的优异成绩。1996年在上海举办的第二届中国烹饪世界大赛中，李云祥的“群龙托鲍”、“蝶花双献”等3个菜品夺得银牌，在1999年第四届全国烹饪技术比赛中“鸿起顺”获得团体金牌和6个单项金牌。其次，利用老字号，名店优势，大力发展新的经济增长点。大力发展连锁店,建立了鸿起顺食品基地。并与辽宁北票联合开发了“鸿起顺”杏仁乳，与天津河西区源盛公司联合开发了“鸿起顺”豆制品系列：以清真菜为龙头，开发、挖掘传统清真菜、创新菜。已拥有传统菜、特色菜、系列菜、时令菜千余种。其代表菜有：顶汤燕菜、烂羊三样、黄焖牛肉、红烧牛舌尾、扒海羊、全羊汤等。

“鸿起顺”以“团结、创业、求实。高效”的企业精神和“面向大众，薄利多销，优质服务，以诚取信”的经营服务宗旨，使企业实现了高速发展，年营业收入超过亿元，企业净资产由2.2万元增长到4000万元增长了1818倍。

英文翻译："Hongqishun" was born in 1935. The big factory in Hebei Province was flooded. The Hui people, Zuo Honglin and Zuo Hongfa, escaped from the famine and came to xiawafang area of Tianjin to earn a living. They got to know Li Zhanqi, who had come to Tianjin from Baodi. The three partners rented a Adobe door to sell beef and mutton, and mutton scraps, and then added mutton dumplings, fire, vegetables and stewed beef and mutton. The shop is not big and the business is booming. It always needs a shop name. After negotiation among the three people, the word "Hong" in the name of Zuoshi brothers and the word "Qi" in the name of Li Zhanqi were used. In addition, the word "Shun" which is expected to do business in shunshun constitutes a "hongqishun" restaurant, which means "everything goes smoothly when the business starts". Since then, with the booming business, "hongqishun" has been called. Hongqishun's special dishes, such as grilled beef strips and grilled ocean, are soft, fragrant and not scattered. The single dish has the characteristics of slow stewing with small fire. The single fish white and single sheep brain are smooth, tender and soft, with golden color. Hongqishun's dishes have a unique way of seasoning. It is good at blending with sugar, pepper oil, ginger juice and so on. For example, it uses tender sugar and soy sauce in the dishes of independence, grilling and burning. The dishes are golden and bright. In the dishes of stewing, stewing and boiling, it uses flour sauce and soy bean curd. The dishes have a clear smell. Pepper oil is used as clear oil to remove fishiness and greasiness. Fresh ginger mud is used to soak ginger juice to enhance the flavor. To sum up, four sentences are called "sugar color with tender color, taste salty and delicious, minced meat hanging high soup, eating ginger without ginger". In the ten years before liberation, because of floods and wars, Hong Qi Shun rose and fell three times. After the liberation, in 1956, the public-private joint venture expanded. During the "Cultural Revolution", it was named "Yifeng restaurant" and later "xiawafang Huimin restaurant". The enterprise is always in a loss situation. After manager Sun Ruquan took office in 1980, the plaque of "hongqishun" was restored, making hongqishun on the road of rapid development. In 1986, manager Sun Ruquan took the lead in the first collective leasing operation in the catering industry of the city. 55 employees raised 400 yuan each, replaced 22000 yuan of state-owned assets, and rented houses and built branches in the same year. In 1994, the 3000 square meter hongqishun restaurant was built. In 1997, the acquisition of "Yushan building" was renamed as "hongqishun time-honored brand". In 1999, the 4800 square meter Hedong hongqishun restaurant was built. In April 2001, the Heping hongqishun restaurant was jointly operated and opened. So far, the self operated area of the enterprise has reached 9000 square meters. In 1995, hongqishun was approved by the municipal government as 103 pilot units of company system reform. In 1996, hongqishun catering Co., Ltd. was established. In 1999, the equity structure of the enterprise was adjusted, and the collective shares were increased, so that the equity ratio was 45% of the employees' shares, 33% of the collective shares, and 22% of the state-owned shares. Hongqishun embarked on the road of standardized management of modern enterprises. Since 1993, we have vigorously implemented the brand strategy, and established 18 franchised chains successively. In 2000, we went out of Jinmen to run the chain stores to Yunnan and Hebei Province. In 2001, we seriously rectified the franchised chain stores, and picked the brand of some chain stores that did not meet the "hongqishun" operation and management standards. The success and development of hongqishun relies on the strategy of talent development and brand development. First of all, we should introduce and train talents. Retain talent. Technical personnel account for 85% of the staff and win gold and silver in domestic and foreign cooking technology competitions. In 1994, five people, including Li Xiaosen, participated in the first national halal cooking competition in Shenyang and obtained 7 gold and 1 silver medals. Li Yunxiang won the silver medal in the second China cooking world competition held in Shanghai in 1996, including three dishes such as "Qunlong tuobao" and "butterfly flower double presentation". In the fourth national cooking technology competition in 1999, "hongqishun" won the group gold medal and six individual gold medals. Secondly, we should make full use of the advantages of time-honored brands and famous stores to vigorously develop new economic growth points. Vigorously develop chain stores and establish hongqishun food base. It has also jointly developed "hongqishun" almond milk with Liaoning Beipiao, and "hongqishun" bean products series with Tianjin Hexi District Yuansheng company: Taking halal vegetables as the leader, developing and excavating traditional halal vegetables and innovating vegetables. It has more than 1000 kinds of traditional dishes, specialty dishes, series dishes and seasonal dishes. Its representative dishes are: Top soup swallow, three kinds of rotten sheep, braised beef, braised oxtongue tail, braised Haiyang, whole sheep soup, etc. "Hongqishun" is based on "unity, entrepreneurship and realism". The enterprise spirit of "high efficiency" and the operation and service tenet of "facing the public, small profits and quick sales, high-quality service, and seeking trust with sincerity" have enabled the enterprise to achieve rapid development, with an annual operating revenue of more than 100 million yuan, and the net assets of the enterprise increased by 1818 times from 22000 yuan to 40 million yuan.

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