CALZEDONIA在打底裤行业中的票数：466
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始于1986年，隶属意大利CALZEDONIA股份公司旗下，定位平价女装品牌，专业针对打底裤/裤袜/泳装和内衣市场的国际时装零售企业
Calzedonia于1986年创始于维罗纳，旨在通过特许经营的销售网络，打造新途径来销售女士、男士、儿童的袜类和泳装。二十多年之后，Calzedonia的销售网络拥有超过2000家店铺，遍布世界各地：意大利、奥地利、塞浦路斯、克罗地亚、捷克共和国、希腊、匈牙利、墨西哥、波兰、葡萄牙、俄罗斯、塞尔维亚、斯洛文尼亚、西班牙、瑞典、土耳其、法国、马其顿、黑山、英国、斯洛伐克共和国、罗马尼亚、德国和比利时。
Calzedonia的成功源于多个方面： 种类繁多的产品，敏锐的时尚触觉，高性价比。这些特质使Calzedonia可以满足严苛的客户需求。Calzedonia集团目前在全球的员工人数大约为32,000人，其中3000人在意大利工作。
Calzedonia的垂直化结构使其与众不同：每一个产品的构思、生产和销售都是直接进行或通过附属公司进行。所有销售都在单一品牌的专卖店内，专卖店的管理形式包括直接管理，特许经营或由国外经销商管理。公司所取得的成就表明，内衣行业此前只是针对一小群受众，在Calzedonia到来之后，公司成功地将此类产品推广至所有年龄段，使其成为“大众消费”。
英文翻译：Started in 1986, calzedonia, an international fashion retail enterprise specialized in bottoming Pants / pantyhose / swimwear and underwear market, was founded in Verona in 1986 under the company of calzedonia, an Italian stock company, aiming to create a new way to sell women's, men's and children's socks and swimwear through the franchise sales network. More than 20 years later, calzedonia's sales network has more than 2000 stores all over the world: Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, France, Macedonia, Montenegro, UK, Slovakia The Republic of Croatia, Romania, Germany and Belgium. Calzedonia's success comes from many aspects: a wide range of products, a keen sense of fashion, and high cost performance. These characteristics enable calzedonia to meet the demanding needs of its customers. Calzedonia currently employs about 32000 people worldwide, 3000 of whom work in Italy. Calzedonia's vertical structure makes it unique: every product is conceived, produced and sold directly or through affiliates. All sales are in a single brand store. The management of the store includes direct management, franchising or foreign dealer management. The company's achievements show that the underwear industry was only aimed at a small group of audiences before. After the arrival of calzedonia, the company successfully promoted such products to all ages, making them "mass consumption".
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