【日高NIKKO是哪个国家的品牌？】

始创于1979年，亚洲知名户外运动休闲品牌，以生产背囊/鞋类/户外休闲服装及游泳用品为主的港商独资企业

Nikko，一步为先。

始创于1979年，Nikko是其一在早年成立的具规模户外运动品牌。

户外运动在港的发展较其他国家要迟，而Nikko在这风气还未盛行时，已独具慧眼开设生产背包的小厂房。时代不断变迁，但Nikko一直坚持不变的是产品的质素及积极开拓运动产品类别。因此品牌一直予人实用、全能及追求质素的运动品牌形象。

80年代开始Nikko已经开始发展国际市场并成功打入不同国家，包括欧美各国、亚洲及东南亚等地，并成为其一受欢迎的品牌。

在90年代中期是其中一个较早进入中国市场的户外品牌。作为开荒牛，品牌意外地很快便能融入市场之中，深受用家的爱戴。品牌的出现同时推动了户外运动及穿着潮流于中国的风气，并同时影响了同业的取态。

随时代发展，Nikko依然坚持追求高质素及高性能的产品要求。这两点逐渐成为Nikko的核心价值，虽然看似简单，但从来也是知易行难，这份坚持亦成为了品牌到今天仍然占一重要席位的原因。

英文翻译：Founded in 1979, it is a well-known brand of outdoor sports and leisure in Asia. Nikko, a Hong Kong wholly-owned enterprise specializing in the production of backpack / Footwear / outdoor leisure clothing and swimming supplies, takes the first step. Founded in 1979, Nikko is a large-scale outdoor sports brand established in its early years. The development of outdoor sports in Hong Kong is later than that of other countries, and Nikko has opened a small workshop for backpacking in this fashion. The times are changing, but what Nikko has always insisted on is the quality of products and the active development of sports product categories. Therefore, the brand has always been a practical, all-around and pursuit of quality sports brand image. Since the 1980s, Nikko has started to develop its international market and successfully entered into different countries, including European and American countries, Asia and Southeast Asia, and become a popular brand. In the mid-1990s, it was one of the first outdoor brands to enter the Chinese market. As a pioneer, the brand can be integrated into the market very quickly and is loved by users. The emergence of the brand promotes the trend of outdoor sports and wearing in China, and at the same time affects the attitude of the industry. With the development of the times, Nikko still adheres to the product requirements of high quality and performance. These two points have gradually become the core values of Nikko. Although it seems simple, it has always been easy to understand and difficult to do. This persistence has also become the reason why the brand still occupies an important seat today.

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