【斗南DOUNAN是哪个国家的品牌？】

昆明斗南国际花卉产业园（KunmingDounanInternationalFlowersIndustrialPark）项目开发占地1020亩，总建筑面积81万平方米。根据园区功能实用的要求，形成花卉交易会展及花卉文化旅游区、国际花卉企业展示区（总部经济区）、采后处理及信息服务区、配套商务区、综合服务及配送区、国际花卉研发展销区。

从籍籍无名的一枝花到杂乱而又芬芳的一条街，从一条街到誉满亚太的一个市场，从一个市场蝶变成别具一格的一座城池，斗南，已经成为滇池东岸最美的传奇。

目前，昆明斗南国际花卉产业园区一期项目开始招商运营，已经全面完成对老市场商户的入园签约工作，上千商户携手入驻，继续引领花卉业。并且多家农业龙头企业已经签订入园协议，目前还有省内外多家知名企业正在洽谈中。

斗南，一直在领跑花卉业。斗南之名得来，蕴含祥瑞之气。斗南所在的片区，明代著名的堪舆大家、风水神师汪湛海把昆明城筑成灵龟之城，在600多年前就把呈贡视为风水宝地，认为呈贡地形“一木倒地产灵芽，琼枝向南吐奇花。识得梧叶偏生子，滇南豪富第一家。”

斗南就是这朵“奇花”。几代斗南人的智慧和辛劳，让斗南如今屹立在亚洲花卉业的顶峰。

创立于1999年的昆明斗南花卉有限公司（以下简称斗南花卉公司），当年投入近亿元，在56亩的土地上，开始了深耕花卉市场之旅，兴建了昆明斗南花卉交易市场，规范鲜切花交易，花卉交易从此一骑绝尘。

2001年，经上海大世界基尼斯总部认证，成为中国乃至亚洲最大的鲜切花交易市场。彼时，距离斗南人化忠义种下斗南第一株上市销售的鲜花剑兰（学名唐菖蒲），仅仅18年。

这株剑兰让斗南在花卉业上，萌芽、成长、奔跑，接棒的斗南花卉公司不断的开拓进取，新一代花卉人，接过传承的衣钵，与非凡的胆魄，萃取花卉业界的智慧，续写着斗南的辉煌和传奇。公司把业务拓展到种植、市场经营、花卉物流、花卉人才培养、插花艺术交流，并向花卉文化旅游、配套酒店管理、小额信贷等领域渗透，并最终领跑亚洲花卉业。

虽偏居西南一隅，斗南花卉人志存高远。从花农到花商，财富裂变；从花田到花都，卓立潮头；从村庄到园区，壮志凌云。斗南，几代人梦想飞舞、激情挥洒的灵感之源。斗南花卉公司，被农业部、国家发改委、财政部等八部委认定为“农业产业化国家重点龙头企业”。市场被农业部评定为“具有重大国际影响力的国家级斗南花卉市场”和“全国定点花卉市场”，被国家林业局评定为“全国重点花卉市场”。

公司专有商标“斗南”花卉被国家工商总局认定为“驰名保护”，而在这之前，云南省只有6件“驰名保护”，这是中国花卉业首个花卉类驰名保护。

在公司价值观中，最重要的一条便是“敬业守信”，正是这样身体力行，公司荣获“云南省5A级诚信市场”、“全国创建诚信市场先进单位”、“云南省守合同重信用企业”、“昆明市十佳成长型文化企业”、“昆明市优秀外商投资企业”等上百项荣誉。

今天的斗南，聚集着亚洲乃至全球最重要的花商；斗南不仅仅只是斗南人的斗南，更是世界的斗南。有人在这里创想，有人在这里创富，有人在这里创史；在这里，每天都有浪漫故事在上演；在这里，每年都有财富奇迹在诞生。

昆明斗南花卉交易市场作为国际性的花卉交易市场和花卉集散地，目前云南省80%以上的鲜切花和周边省份、周边国家的花卉入场交易。在全国80多个大中城市中占据70%的市场份额，出口46个国家和地区。借助“斗南”花卉这一驰名保护的品牌效应和市场优势，斗南已成为中国花卉市场的“风向标”和花卉价格的“晴雨表”。

昆明斗南花卉交易市场连续十几年交易量、交易额、现金量、人流量和出口额居全国第一。每天上万人次入场交易，2013年交易量52.1亿枝，交易额37.5亿元。日现金流量1000万元左右，旺季达2000万元。中国农业银行、中国银行、中国工商银行、交通银行、农村信用合作社、中信银行、中国建设银行等金融机构在市场设置营业网点。围绕斗南花卉市场，云集了上千家花卉企业、6000多位花卉经纪人，加上从事花卉经营、资材、籽种、花艺、包装、餐饮等行业的公司和个体经营户，斗南已经形成相对完善的产业配套和企业集群发展格局。

昆明斗南花卉交易市场的持续繁荣，有力地促进了云南省花卉产业的发展。全省花卉种植面积2013年达到101.1万亩，产值340.4亿元，出口2.21亿美元。

斗南花卉的迅猛发展受到了中央和省市区各级党委政府的高度重视。先后有胡锦涛、吴邦国、贾庆林、张德江、李瑞环、李岚清、尉健行、叶选平、成思危等党和国家领导人莅临视察，周伯华、韩长赋、龙永图、李勇、牛盾、张国伟、李伟等国家部委领导亲临斗南指导，上百位外国政要前来参观视察，数以千计的国内外花卉企业高管前来考察交流。

斗南承载着昆明乃至云南的产业强盛之梦。斗南的过去，赋予新斗南深厚的人文内涵，这是人人心向往之的磁场；未来的斗南，将是产业兴盛强健的基石，资本、科技、人才逐鹿的舞台。

响应国家“桥头堡”发展战略，顺应省政府将花卉产业确定为新兴支柱产业的战略举措，围绕昆明市委、市政府提出的把斗南建成集花卉交易、物流、研发、培训、旅游等为一体的“花卉产业总部园区”、打造“亚洲花都”的发展目标，昆明斗南花卉有限公司引进外资（港资）于2010年2月组建昆明斗南国际花卉产业园区开发有限公司，注册资本3.75亿元，投资38.87亿元，建设占地1020亩、总建筑面积81万平方米的斗南国际花卉产业园区。

经国际一流策划团队提出概念规划，面向国内外公开招选最优设计方案，历经4年，修改数十次，确定了斗南国际花卉产业园区修建性详规，并由本土一流团队完成施工图设计，规划的新园区包括花卉交易会展及花卉文化旅游区、国际花卉企业展示区（总部经济区）、采后处理及信息服务区、配套商务区、综合服务及配送区和国际花卉研发展销区。

公司正在重构花卉价值链，创新交易模式，构建新的商业模式，稳步推进“一体两翼，三步走”战略。“一体”就是以斗南国际花卉产业园为主体，建设集花卉交易、科技研发、文化旅游、信息发布、总部经济、种植示范为一体的综合性花卉产业园。“两翼”就是以产地型种植基地为“左翼”，建设5000亩种植示范基地；以电子商务为“右翼”，通过O2O模式，建设线下线下交易平台，线下在全国建设5个“分中心市场”、10家斗南花卉旗舰店和500家斗南花卉特许经营加盟连锁店；线上打造中国最大的花卉电子交易平台。

英文翻译：Kunming Dounan international flowers Industrial Park covers an area of 1020 mu, with a total construction area of 810000 square meters. According to the functional and practical requirements of the park, flower trade exhibition and flower culture tourism area, international flower enterprise exhibition area (Headquarters Economic Area), post harvest processing and information service area, supporting business area, comprehensive service and distribution area, and international flower R & D exhibition area are formed. From an unknown flower to a messy and fragrant street, from a street to a market famous in Asia Pacific, from a market butterfly to a unique city, Dounan has become the most beautiful legend on the East Bank of Dianchi Lake. At present, the first phase project of Kunming Dounan International Flower Industry Park has begun to attract investment and operation, and has completed the signing work for the merchants in the old market. Thousands of merchants have joined hands to settle in and continue to lead the flower industry. And a number of leading agricultural enterprises have signed agreements to enter the park. At present, there are many well-known enterprises in and out of the province under negotiation. Dounan has been leading the flower industry. The name of Dounan comes from it and contains auspiciousness. In the area where Dounan is located, Wang Zhanhai, a famous Kanyu master and geomancy master in the Ming Dynasty, built Kunming city into a city of turtles. More than 600 years ago, he regarded Chenggong as a treasure land of geomancy. He believed that the terrain of Chenggong was "a tree that fell into the ground, and qiongzhi threw out strange flowers to the south. I know that Wu Ye is the first rich man in southern Yunnan to have a son. " Dounan is this "wonderful flower". With the wisdom and hard work of generations of Dounan people, Dounan now stands at the top of the flower industry in Asia. Founded in 1999, Kunming Dounan flower Co., Ltd. (hereinafter referred to as Dounan flower company) invested nearly 100 million yuan in the same year. On 56 mu of land, it started a journey of deep cultivation of flower market, built Kunming Dounan flower trading market, standardized fresh cut flower trading, and flower trading has been unique since then. In 2001, it became the largest fresh cut flower trading market in China and even Asia after being certified by Ginis headquarters of Shanghai world. At that time, it was only 18 years since Dounan's first flower, gladiolus, was planted and sold on the market. This plant makes Dounan flower company in the flower industry, sprouting, growing, running, and succeeding, keep forging ahead. A new generation of flower people, taking over the legacy of the mantle, and extraordinary courage, extract the wisdom of the flower industry, and continue to write the glory and legend of Dounan. The company expands its business to planting, market operation, flower logistics, flower talent training, flower arrangement art exchange, and penetrates into flower culture tourism, supporting hotel management, micro credit and other fields, and finally leads the flower industry in Asia. Although living in the southwest corner, Dounan flower people have high aspirations. From florist to Florist, wealth fission; from flower field to flower capital, standing on the tide; from village to park, soaring. Dounan is the source of inspiration for generations to dream of flying and passion. Dounan flower company is recognized as "national key leading enterprise of agricultural industrialization" by Ministry of agriculture, national development and Reform Commission, Ministry of Finance and other eight ministries. The market is rated as "the national Dounan flower market with great international influence" and "the national designated flower market" by the Ministry of agriculture, and "the national key flower market" by the State Forestry Administration. The company's exclusive trademark "Dounan" flower is recognized as "well-known protection" by the State Administration for Industry and commerce. Before that, there were only six "well-known protection" in Yunnan Province, which is the first well-known protection of flowers in China's flower industry. Among the company's values, the most important one is "dedication and trustworthiness". It is just like this, the company has won hundreds of honors, such as "5A credit market of Yunnan Province", "advanced unit of building credit market in China", "contract abiding and trustworthiness enterprise of Yunnan Province", "top ten growth culture enterprise of Kunming City", "excellent foreign investment enterprise of Kunming City". Today's Dounan is home to the most important flower merchants in Asia and even in the world. Dounan is not only the Dounan of Dounan people, but also the Dounan of the world. Some people are here to create ideas, some are here to create wealth, some are here to create history; here, every day, there are romantic stories in play; here, every year, there are wealth miracles in the birth. As an international flower exchange market and flower distribution center, Dounan flower exchange market in Kunming currently has more than 80% fresh cut flowers in Yunnan Province and flowers in surrounding provinces and countries. It occupies 70% market share in more than 80 large and medium-sized cities in China and exports to 46 countries and regions. With the famous brand effect and market advantage of "Dounan" flower, Dounan has become the "wind vane" and "barometer" of flower price in Chinese flower market. The trading volume, trading volume, cash volume, human flow and export volume of Kunming Dounan flower trading market rank first in China for more than ten years in a row. Tens of thousands of people enter the market every day, with a trading volume of 5.21 billion branches and a trading volume of 3.75 billion yuan in 2013. The daily cash flow is about 10 million yuan, and the peak season is 20 million yuan. Agricultural Bank of China, Bank of China, industrial and Commercial Bank of China, Bank of communications, rural credit cooperatives, China CITIC Bank, China Construction Bank and other financial institutions set up business outlets in the market. Around the flower market in Dounan, there are thousands of flower enterprises and 6000 flower brokers. In addition, companies and individual operators engaged in flower management, materials, seeds, flower art, packaging, catering and other industries, Dounan has formed a relatively complete industrial supporting and enterprise cluster development pattern. The continuous prosperity of Kunming Dounan flower trade market has effectively promoted the development of flower industry in Yunnan Province. In 2013, the flower planting area of the whole province reached 1011000 mu, with an output value of 34.04 billion yuan and an export value of 221 million US dollars. The rapid development of Dounan flowers has been highly valued by the central and provincial Party committees and governments at all levels. Hu Jintao, Wu Bangguo, Jia Qinglin, Zhang Dejiang, Li Ruihuan, Li Lanqing, Wei Jianxing, ye Xuanping, Cheng Siwei and other party and state leaders successively visited the site, Zhou Bohua, Han Changfu, long Yongtu, Li Yong, Niu Dun, Zhang Guowei, Li Wei and other state and ministerial leaders visited Dounan for guidance, hundreds of foreign politicians came to visit and inspect, thousands of domestic and foreign flower enterprises were high Come to investigate and exchange. Dounan bears the dream of industrial prosperity of Kunming and even Yunnan. Dounan's past has given new Dounan a profound cultural connotation, which is the magnetic field that everyone aspires to. In the future, Dounan will be the cornerstone of industrial prosperity and a stage where capital, science and technology, and talents compete. In response to the national "bridgehead" development strategy, and in line with the strategic measures taken by the provincial government to determine the flower industry as a new pillar industry, Kunming Dounan flower Co., Ltd. has introduced the "flower industry headquarters park" which integrates flower trade, logistics, research and development, training, tourism and other aspects, and built the "flower capital of Asia" development goal In February 2010, foreign investment (Hong Kong investment) established Kunming Dounan International Flower Industrial Park Development Co., Ltd. with a registered capital of 375 million yuan and an investment of 3.887 billion yuan to build a 1020 Mu Dounan International Flower industrial park with a total construction area of 810000 square meters. Based on the concept planning proposed by the first-class international planning team, and the best design scheme publicly selected for domestic and international bidding, the detailed construction plan of Dounan International Flower Industrial Park has been determined after four years and dozens of revisions, and the construction drawing design has been completed by the first-class local team. The planned new park includes flower trade exhibition and flower culture tourism area, international flower enterprise exhibition area (Headquarters Economic Zone) , post mining processing and information service area, supporting business area, comprehensive service and distribution area and international flower R & D and exhibition area. The company is reconstructing the flower value chain, innovating the transaction mode, building a new business mode, and steadily promoting the strategy of "one body, two wings and three steps". "Integration" is to build a comprehensive flower industrial park with Dounan International Flower Industrial Park as the main body, integrating flower trade, scientific and technological research and development, cultural tourism, information release, headquarters economy and planting demonstration. "Two wings" refers to the construction of 5000 mu planting demonstration base with the origin planting base as the "left wing"; the construction of offline trading platform with e-commerce as the "right wing" through o2o mode, and the construction of 5 "Sub Center Markets", 10 flagship stores of Dounan flowers and 500 franchise stores of Dounan flowers in China offline; the construction of China's largest online flower electronic trading Platform.

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