【麒麟啤酒是哪个国家的品牌？】

麒麟品牌以中国传统文化中昌盛吉祥的象征——麒麟来命名的，是 一个享有百年盛誉的世界性品牌啤酒。麒麟麦酒株式会社享有100多年的历史，是日本第一大啤酒企业，目前麒麟品牌遍布全球。麒麟啤酒采用第一道麦芽汁酿造的方法，全球只有日本麒麟一家在使用，务求带给消费者原汁原味的啤酒感受。

1907年创立的麒麟麦酒株式会社，在2007年迎接了创业100周年。

为了让历史悠久的「麒麟品牌」更具魅力，麒麟集团努力提供具有独创价值的崭新商品及服务，以满足顾客的生活所需。

为了在下一个100年当中，也可以持续提供顾客全新的价值，成为值得信赖的企业集团，麒麟集团期待以更大的跃进为目标。

因此，在2006年麒麟集团制定了KIRINGroupVision2015(KV2015)，说明集团10年后应有态势及长期经营构想，更整理出2015年以后也不会变更的麒麟集团企业理念。

这份理念就是在以亚洲与大洋洲为中心的全球区域中，专注于『食与健康』的领域上，确实掌握顾客所追求的，并将该力量转化成具体的独特技术力，持续地提出具有价值的全新方案。其结果就是实现了集团飞跃性的成长，并提升了KIRIN的品牌价值，获得顾客对于作为一个『信赖』和『跃进』品牌的高度认同。为了实现此目标，集团中各公司的每一位员工，都以『挑战』、『目标达成』、『协力合作』的基本姿态，作为行动的准则。

另外在2007年7月导入了纯粹控股公司的新制度，在以控股公司的KirinHoldings和转变成分公司地位的国内酒类事业、医药事业等为首，加上饮料事业和健康食品事业等集团内企业，转换成一体化的全新经营体制。进而一面积极地和新的事业伙伴进行战略上的合作，一面也继续推展将具有研究开发能力、全球化网络能力的综效，发挥到最大极限。

台湾麒麟自从1988年创立以来，不断地在台湾推动麒麟集团的海外事业发展。在酒类事业领域当中，从具日本麒麟血统的啤酒商品「一番榨」、及台湾市场上的平价独创商品「BAR」，这二个品牌商品都深受台湾消费者的喜爱，在销售上也出现相当大的成长。

台湾麒麟啤酒身为麒麟集团的一份子，为了要对KV2015经营愿景目标作出贡献，新设定了我们应该有的姿态，和全新的经营理念。

英文翻译：Kirin brand is named after Kirin, a symbol of prosperity and auspiciousness in traditional Chinese culture. It is a world-famous brand beer with a hundred years of reputation. Kirin ale Co., Ltd. enjoys a history of more than 100 years, and is the largest beer company in Japan. At present, Kirin brands are all over the world. Kirin Beer adopts the first wort brewing method, and only Japanese Kirin family is using it in the world, so as to give consumers the original beer experience. Kirin ale Co., Ltd., founded in 1907, celebrated its 100th anniversary in 2007. In order to make the "Kirin brand" with a long history more attractive, Kirin Group strives to provide brand-new products and services with original value to meet the needs of customers' lives. In order to continue to provide customers with brand-new value and become a trustworthy enterprise group in the next 100 years, Kirin Group is looking forward to a greater leap forward. Therefore, Kirin Group formulated Kirin Group vision2015 (KV2015) in 2006, which indicates that the group should have the trend and long-term business concept 10 years later, and collates the Kirin Group enterprise concept that will not change after 2015. This concept is to focus on the field of "food and health" in the global region centered on Asia and Oceania, truly grasp what customers are pursuing, and transform this force into specific unique technical force, and continuously put forward new valuable programs. The result is to realize the group's leap forward growth, enhance the brand value of Kirin, and gain the high recognition of customers as a "trust" and "leap forward" brand. In order to achieve this goal, every employee of each company in the group takes the basic attitude of "challenge", "goal achievement" and "cooperation" as the principle of action. In addition, in July 2007, the new system of pure holding company was introduced, which was led by Kirin holdings of holding company and domestic liquor industry and medicine industry which changed the status of component company, together with group enterprises such as beverage industry and healthy food industry, into an integrated new business system. Furthermore, the strategic cooperation between polar regions and new business partners will continue to promote the comprehensive effect of research and development capabilities and global network capabilities to the maximum. Since its establishment in 1988, Taiwan Kirin has been continuously promoting the overseas business development of Kirin Group in Taiwan. In the field of liquor industry, the two brands of beer "yizha" with Japanese Kirin pedigree, and "bar" in the Taiwan market, both of which are deeply loved by Taiwan consumers, also have a considerable growth in sales. As a member of Kirin Group, Taiwan Kirin Beer has set a new attitude and new business philosophy to contribute to the business vision and objectives of KV2015.

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