【TipTop是哪个国家的品牌？】

恒天然集团是一家全球性的合作社企业，它牢牢植根于新西兰富饶的土地上，年产逾200万吨乳品原料、增值原料、特殊原料和消费乳品，我们致力于发掘每一滴牛奶的精华，并分享给全世界。

恒久伙伴，天然营养

恒天然是源自新西兰的奶农合作社组织，由10,500位新西兰奶农共同拥有；恒天然也是全球领先的乳制品加工和出口企业，产品出口到世界各地140多个国家和地区，和许多全球领先的食品公司保持紧密的合作关系。

恒天然的英文名称为Fonterra，在拉丁文里Fon代表泉水，Terra代表土地，Fonterra意即水和土壤，它们是乳业的立足之本。中文译名恒天然则代表恒久伙伴、天然营养，意指恒天然致力于成为各方的恒久伙伴，为人们提供天然营养。

恒天然始终专注乳业发展与创新，研发投入与规模在全球首屈一指，每年研发投入超过一亿新西兰元，研发中心人员仅在新西兰就超过400名。

恒天然与中国

恒天然在中国的业务发展始于上世纪70年代，今天中国已成为恒天然全球最大最重要的市场之一。中国是全球发展最快的乳品市场之一。由于人口众多，虽然中国乳品消费总量巨大且逐年递增，但人均消费量仅为全球平均值的三分之一。在中国，人们消费的乳制品的绝大部分都来自本地生产的牛奶，进口乳制品只是为供需缺口提供补充。恒天然致力于与中国乳品行业携手并进，在中国打造优质的乳品供应链。

一、悉心打造全产业链业务

恒天然拥有清晰的在华发展蓝图，即在中国建立一体化的乳品业务。目前恒天然在华四大业务部门为：牧场业务、乳品原料、餐饮服务和消费乳品；恒天然在进口高品质乳制品的同时，也在中国努力建立高品质奶源基地。

恒天然在全球包括中国、新西兰、德国、墨西哥及澳大利亚设立了七个区域研发中心，致力于采用先进技术，推广和传播“从牧场到餐桌”各个环节的乳制品知识，促进乳制品行业的健康发展。位于上海的恒天然中国研发中心建立于2012年初，主要为客户提供产品测试，也为本地市场开发新产品应用。

恒天然将其在乳品营养领域的最新成果通过旗下三大核心消费品牌——安怡(Anlene)、安满(Anmum)和安佳(Anchor)呈现给中国的消费者。

安怡是恒天然骨骼健康的核心品牌，是针对亚洲人骨骼健康状况、专为促进骨骼健康和预防骨质疏松而开发。安怡的使命是提高人们对骨质疏松症的认知度，通过更好的营养与锻炼来预防骨质疏松。

安满全系列产品包括为孕期和哺乳期女性以及婴幼儿提供的特殊营养乳粉产品。

安佳是恒天然历史最悠久的品牌，始创于1886年，百年来不断推陈出新，为消费者提供每日所需的乳品营养。

二、高度重视食品安全和质量

食品安全和质量是恒天然一切工作的基石。恒天然在产品品质、食品安全体系和生产流程方面拥有世界一流水准。恒天然的优势在于对“从牧场到餐桌”的供应链全程拥有完全的管控，这意味着恒天然可以追溯其每件产品源自哪家牧场。恒天然定期对整个供应链的各个环节进行检测和取样，每年对原奶运输环节进行70多万次检测，在实验室里进行超过300万次原奶质量检测，对终端产品以及其他环节的质量检测更多达350万次以上。

恒天然拥有完善的产品安全风险管理流程，涵盖牧场原奶、乳品运输、加工、仓储以及出口的各个环节。恒天然在新西兰的所有生产和仓储均符合ISO9001:2000认证的质量管理系统标准。

三、倾力回报社会大众

恒天然希望为中国的社会发展和乳业成长作出自己的贡献。

恒天然乡村母婴健康项目

2009年4月，恒天然与中国宋庆龄基金会合作，开展历时五年的“恒天然乡村母婴健康项目”，每年拨款100万美元，用于支持欠发达地区的妇女儿童健康事业。

该项目旨在为孕产妇提供医疗设施和资源，为农村社区医护人员提供培训以提高基层医护人员的妇幼保健技能。截至目前，该项目已惠及超过1000万农村人口。

恒天然奖学金

恒天然于2010年设立“恒天然奖学金”，该项目至今已为中国五所大学的400名畜牧和食品专业的大学生提供总额达200万人民币的奖学金，为中国食品行业的明天培育新生力量。

免费骨骼健康检测

恒天然与国际骨质疏松基金会合作，协助该基金会在亚洲进行骨骼健康状况研究，并为这些地区的消费者提供免费骨骼健康检测。这一活动目前在上海、广东、江苏、四川、重庆、浙江、湖南、湖北和安徽等地广泛开展，惠及人数超过300万。

奶农培训

恒天然还与中国政府和中国奶业协会合作，聘请农业、畜牧业专家为河北、山东和山西等省市的本地奶农提供培训，助力中国乳牛养殖业的健康发展。

英文翻译：Fonterra is a global cooperative enterprise. It is firmly rooted in the fertile land of New Zealand. It produces more than 2 million tons of dairy raw materials, value-added materials, special raw materials and consumer dairy products each year. We are committed to discovering the essence of every drop of milk and sharing it with the world. Fonterra is a dairy cooperative organization from New Zealand, which is owned by 10500 New Zealand dairy farmers. Fonterra is also the world's leading dairy processing and export enterprise. Its products are exported to more than 140 countries and regions around the world, maintaining close cooperation with many of the world's leading food companies. Fonterra is the English name of Fonterra. In Latin, fon stands for spring, Terra stands for land, Fonterra stands for water and soil. They are the foundation of dairy industry. Fonterra stands for long-term partner and natural nutrition, which means Fonterra is committed to becoming a long-term partner of all parties and providing people with natural nutrition. Fonterra has always focused on the development and innovation of dairy industry, with the largest R & D investment and scale in the world. The annual R & D investment is more than NZ $100 million, and the R & D center staff is more than 400 in New Zealand alone. Fonterra and China Fonterra's business development in China began in the 1970s. Today, China has become one of the largest and most important markets of Fonterra in the world. China is one of the fastest growing dairy markets in the world. Due to the large population, although China's dairy consumption is huge and increasing year by year, the per capita consumption is only one third of the global average. In China, the vast majority of dairy products consumed by people come from locally produced milk, and imported dairy products only supplement the gap between supply and demand. Fonterra is committed to working hand in hand with China's dairy industry to build a high-quality dairy supply chain in China. 1、 Fonterra has a clear blueprint of developing in China, that is to establish an integrated dairy business in China. At present, Fonterra's four major business departments in China are: ranching business, dairy raw materials, catering services and consumer dairy products; while Fonterra imports high-quality dairy products, it also strives to establish a high-quality milk source base in China. Fonterra has set up seven regional R & D centers in the world, including China, New Zealand, Germany, Mexico and Australia. Fonterra is committed to adopting advanced technology, promoting and disseminating the knowledge of dairy products in all aspects of "from pasture to dining table", and promoting the healthy development of dairy industry. Fonterra China R & D center, located in Shanghai, was established in early 2012 to provide product testing for customers and develop new product applications for the local market. Fonterra presents its latest achievements in dairy nutrition to Chinese consumers through its three core consumer brands, Anlene, anmum and anchor. Anyi is the core brand of Fonterra's bone health. It is developed for promoting bone health and preventing osteoporosis. Anyi's mission is to improve people's awareness of osteoporosis and prevent osteoporosis through better nutrition and exercise. Safe and full range of products include special nutritional milk powder products for pregnant and lactating women and infants. Anjia is the oldest brand of Fonterra. It was founded in 1886. It has been innovating for a hundred years to provide daily dairy nutrition for consumers. 2、 Attaching great importance to food safety and quality food safety and quality is the cornerstone of all Fonterra's work. Fonterra has world-class standards in product quality, food safety system and production process. Fonterra's advantage is that it has complete control over the whole supply chain from ranch to table, which means Fonterra can trace which ranch each product comes from. Fonterra regularly tests and samples all links of the whole supply chain, and conducts more than 700000 tests on raw milk transportation links every year, more than 3 million raw milk quality tests in the laboratory, and more than 3.5 million quality tests on terminal products and other links. Fonterra has a complete product safety risk management process, covering all aspects of raw milk, dairy transportation, processing, storage and export. All Fonterra's production and storage in New Zealand comply with ISO9001:2000 quality management system standards. 3、 Fonterra hopes to make its own contribution to China's social development and dairy industry growth. In April 2009, Fonterra cooperated with Song Qingling foundation of China to carry out the Five-Year "Fonterra rural maternal and infant health project" with an annual allocation of US $1 million to support women's and children's health in underdeveloped areas. The project aims to provide medical facilities and resources for pregnant women, and provide training for medical staff in rural communities to improve their maternal and child health skills. So far, the project has benefited more than 10 million rural people. Fonterra scholarship Fonterra set up "Fonterra scholarship" in 2010. The project has provided a total of 2 million yuan of scholarship to 400 college students majoring in animal husbandry and food in five universities in China so far, cultivating new forces for the future of China's food industry. Fonterra works with the International Osteoporosis Foundation to help the foundation conduct bone health research in Asia and provide free bone health testing to consumers in these regions. At present, this activity is widely carried out in Shanghai, Guangdong, Jiangsu, Sichuan, Chongqing, Zhejiang, Hunan, Hubei and Anhui, benefiting more than 3 million people. Fonterra also cooperates with the Chinese government and the China Dairy Association to hire experts in agriculture and animal husbandry to provide training for local dairy farmers in Hebei, Shandong, Shanxi and other provinces, so as to help the healthy development of China's dairy industry.

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