【国缘高沟是哪个国家的品牌？】

江苏今世缘酒业股份有限公司是一个因缘而生，随缘而盛的企业，地处开国总理周恩来的故乡淮安，坐落在全国文明乡镇高沟。现有员工3400余人，占地面积100余万平方米，年产白酒3万余吨。拥有“国缘”、“今世缘”、“高沟”三个著名品牌。2014年7月3日，今世缘酒业首次公开发行A股股票上市仪式在上海证券交易所举行。今世缘（603369.SH）成为IPO重启后的白酒第一股、淮安市首家上市企业。

今世缘酒业的前身是江苏高沟酒厂。高沟酿酒，历史悠久，源远流长。1956年，高沟酒荣获江苏省人民政府颁发的“酿酒第一”奖旗；1984年，在全国第四届评酒会上，以95.13分的成绩名列全国浓香型白酒第二名；1989年，在全国第五届评酒会上，蝉联“国家优质酒”称号；1995年，被国家技术监督局认定为全国浓香型白酒标准样品。

1996年8月，今世缘品牌诞生。今世缘人致力于品牌深厚文化底蕴的传播，致力于产品高质量的追求，以敢为人先的胆识和持续引爆市场的创新智慧，创造了中国白酒业的“今世缘现象”，谱写了跨世纪的品牌传奇，历史地成为“振兴苏酒”的首倡者和实践者，中国白酒业“文化营销”的倡导者和先行者。

新世纪以来，“浴火重生”的今世缘酒业在“小步快跑”、“弯道超车”、“华丽转身”的发展历程中，扎实推进“打造品牌、以质取胜、文化营销、人才强企”战略，践行“讲善惜缘，和谐发展”的核心价值观，企业的硬实力与软实力显著增强，综合经济效益跻身中国白酒业“十强”行列。荣获全国“五一”劳动奖状、全国“守合同，重信用”企业、全国模范劳动关系和谐企业、全国模范职工之家、全国实施卓越绩效模式先进企业、全国企业文化建设先进单位、全国轻工行业先进集体、中国食品工业科技进步优秀企业、全国质量和服务诚信优秀企业、推动中国酒业发展优秀企业等称号。是全国工业旅游示范点、江苏省卓越绩效管理孵化基地。

今世缘酒业把“缘”作为品牌的生命与灵魂，挖掘传播缘文化，弘扬“今世有缘，相伴永远”的品牌理想，注重酒文化与缘文化的链接，以品牌文化意蕴的彰显提升品牌对顾客的价值。在行业深度调整中，聚焦“喜缘”，激发“有喜庆”与今世缘的品牌联想，实现了品牌文化与消费者心智的有效对接，塑造了“中国人的喜酒”的品牌形象。今世缘品牌获得中国喜庆用酒第一品牌、中国白酒业十大最具竞争力品牌、中国十大白酒营销创新品牌、影响中国杰出品牌奖等称号。高端白酒品牌国缘高举“成大事，必有缘”的品牌主张，与大事结缘，同成功相伴，为英雄干杯，成为中国外交部和驻外使领馆接待用酒、中国上海世博会联合国馆专用白酒、中国十大高端商务用酒。

把技术创新作为提升企业核心竞争力的引擎，形成了一批具有自主知识产权的核心技术，企业的研发实力一直处于行业前列。整合江苏省（今世缘）生物酿酒技术研究院、江苏省博士后科研工作站、江苏省企业技术中心等科研平台，新建了三大研发中心，即固态发酵微生物与酶工程研究中心、微生物代谢产物检测中心、固态发酵生物反应器研究中心。成为中国白酒业层次最高的“169计划”科研协作单位之一，科技创新进入“国家队”。全面深化产学研合作，与江南大学等知名院校，中科院成都生物研究所、中科院过程工程研究所、中科院大连化学物理研究所等科研院所紧密合作，带动了企业的技术进步。以扩大优质酒酿造规模、贮存能力和包装能力为重点，持续不断地进行技术改造，综合产能进入白酒行业前列。2011年，自主研发的机械化、信息化、智能化酿酒车间投产使用，开启了白酒酿造新的时代，被白酒专家誉为“中国白酒酿造史上的里程碑”、“行业转型升级的标杆”。

导入卓越绩效管理模式，把卓越绩效管理同“追求卓越、缘结天下”的今世缘精神有机结合，推动了企业的管理转型。注重信息化和工业化的深度结合，打造智慧工厂。2013年以来，选择全球最大的信息技术和业务解决方案公司IBM共同建设实施了SAP系统，实现了信息流、物流、资金流的集成。推进移动营销项目，把实施移动营销作为直面调整、转型发展的迫切需要，省内精耕、省外突破的现实选择，细化挖潜、强化销售的有效手段，厂商共赢、团队成长的最佳方式。提高渠道掌控力、终端覆盖率及市场占有率，持续激发市场创新活力。信息化建设在同行业中已形成了新的竞争优势。

把人力资源作为企业的第一资源，突出市场营销、企业管理、专业技术人才队伍建设。拥有6名国家级白酒评委。公司副董事长、副总经理吴建峰为首届“中国酒业科技领军人才”、“中国首席白酒品酒师”、“中国白酒大师”。2006年以来，引进以本科为主体的各类人才1000余名，员工的文化、年龄结构得到了根本性改变。以人为本，坚持“汇缘聚福，共建共享”的企业幸福观，不断增强员工的获得感和幸福感，既走出了一条具有今世缘特色的科学发展之路，也绘制出“幸福今世缘”的现实图谱。

面对中国经济的新常态，行业调整的新态势，今世缘酒业以“让今世缘成为——最具影响力的文化品牌、最具竞争力的创新企业、最具吸引力的精神家园”的企业愿景，以缘载道，以缘立誉，以文化酒，以品味人，把工厂做精做美，市场做强做大，管理做优做实。紧紧围绕“酒”和“缘”两大主题，以婚喜庆产业为切入点发展缘文化产业，构建白酒为主业的多元化业务架构。依托资本市场平台开展战略并购和资本运作，加强市场资源的积聚和转换，增加市场拓展的策略选择。力争到“十三五”末，实现三个“20%”的目标，即到2020年，白酒主业内生增长要实现省内市场占有率从现有的10%提升到20%；省外市场销售占酒业总销售比从现有的5%提升到20%;投资与外延增长对公司收入与利润的贡献均达20%。

英文翻译：Jiangsu jishiyuan liquor industry Co., Ltd. is an enterprise born and prospered by fate. It is located in Huai'an, the hometown of Premier Zhou Enlai, and Gaogou, a civilized town in China. There are more than 3400 employees, covering an area of more than 1 million square meters, with an annual output of more than 30000 tons of liquor. It has three famous brands, i.e. "Guoyuan", "xianshiyuan" and "Gaogou". On July 3, 2014, the listing ceremony of the first public offering of a shares of Jinshiyuan Liquor Co., Ltd. was held in Shanghai Stock Exchange. Jinshiyuan (603369. SH) became the first liquor stock after IPO restart and the first listed company in Huai'an City. The predecessor of Shiyuan liquor industry is Gaogou distillery in Jiangsu Province. Gaogou brewing has a long history. In 1956, Gaogou liquor won the "No.1 liquor making" award flag issued by the people's Government of Jiangsu Province; in 1984, it ranked second in the national Luzhou flavor liquor evaluation meeting with 95.13 points; in 1989, it won the title of "national high quality liquor" in the fifth national evaluation meeting; in 1995, it was recognized as the national Luzhou flavor liquor standard sample by the State Bureau of technical supervision. In August 1996, the world edge brand was born. Jinshiyuan people are committed to the spread of profound brand culture, the pursuit of high-quality products, the courage to be the first and the innovation wisdom to continuously ignite the market. They have created the "Jinshiyuan phenomenon" of China's white wine industry, created the brand legend across the century, and become the initiator and practitioner of "revitalizing Suzhou liquor" and the initiator of "cultural marketing" of China's white wine industry And forerunners. Since the beginning of the new century, in the development process of "small steps, fast running", "overtaking in corners" and "gorgeous turning around", the modern wine industry of "rebirth through fire" has solidly promoted the strategy of "building brand, winning by quality, cultural marketing and strengthening enterprise by talents", practiced the core values of "being good, cherishing good fortune and developing harmoniously". The hard strength and soft strength of the enterprise have been significantly enhanced, and the comprehensive economic benefits rank among them China's top ten liquor industry. It has won the national "May 1st" labor award, the national "contract abiding and trustworthy" enterprise, the national model harmonious labor relationship enterprise, the national model staff home, the national advanced enterprise implementing the excellent performance model, the national advanced unit of enterprise culture construction, the national advanced collective of light industry, the excellent enterprise of scientific and technological progress of China's food industry, the excellent enterprise of national quality and service integrity . promote the development of excellent enterprises in China's liquor industry. It is a national industrial tourism demonstration site and Jiangsu excellent performance management incubation base. Jinshiyuan liquor industry regards "Yuan" as the life and soul of the brand, excavates and disseminates the culture of "Yuan", carries forward the brand ideal of "yuan in this world, accompanies forever", pays attention to the link between the wine culture and Yuan culture, and enhances the value of the brand to the customers by highlighting the cultural connotation of the brand. In the in-depth adjustment of the industry, focusing on "happy luck", stimulating the brand association of "having happiness" and "today's luck", realizing the effective docking of brand culture and consumer mind, and shaping the brand image of "Chinese happy wine". Jinshiyuan brand has won the titles of the first brand of Chinese festive liquor, the top ten most competitive brands of Chinese liquor industry, the top ten innovative brands of Chinese liquor marketing, and the award for influencing China's outstanding brands. The high-end liquor brand, Guoyuan, holds high the brand idea of "to achieve great things, there must be great things", ties up with great things, accompanies with success, cheers to the heroes, and becomes the reception liquor of the Ministry of foreign affairs and foreign embassies and consulates of China, the exclusive liquor of the United Nations Pavilion of the Shanghai World Expo of China, and the top ten high-end commercial liquor of China. Taking technological innovation as the engine to enhance the core competitiveness of enterprises, a group of core technologies with independent intellectual property rights have been formed, and the R & D strength of enterprises has been in the forefront of the industry. Three new research and development centers have been established, namely, solid-state fermentation microorganism and enzyme engineering research center, microbial metabolite detection center, and solid-state fermentation bioreactor research center, integrating research platforms such as Jiangsu (modern edge) biological Brewing Technology Research Institute, Jiangsu postdoctoral research workstation, and Jiangsu enterprise technology center. It has become one of the "169 plan" scientific research cooperation units with the highest level in China's liquor industry, and scientific and technological innovation has entered the "national team". We have comprehensively deepened cooperation in production, teaching and research, and worked closely with famous universities such as Jiangnan University, Chengdu Institute of biology, Institute of process engineering, Dalian Institute of Chemical Physics, Chinese Academy of Sciences and other scientific research institutes, which has led to technological progress of the enterprise. Focusing on expanding the brewing scale, storage capacity and packaging capacity of high-quality liquor, continuous technological transformation has been carried out, and comprehensive production capacity has entered the forefront of liquor industry. In 2011, the independently developed mechanized, information-based and intelligent winemaking workshop was put into operation, opening a new era of liquor brewing, which was hailed by liquor experts as "a milestone in the history of Chinese liquor brewing" and "a benchmark for industry transformation and upgrading". The introduction of excellent performance management mode, the combination of excellent performance management and the spirit of "pursuing excellence and connecting with the world", has promoted the management transformation of enterprises. Pay attention to the in-depth combination of informatization and industrialization, and build a smart factory. Since 2013, IBM, the world's largest information technology and business solution company, has jointly built and implemented the SAP system, realizing the integration of information flow, logistics and capital flow. Promote the mobile marketing project, regard the implementation of mobile marketing as the urgent need of direct adjustment, transformation and development, the realistic choice of intensive cultivation in the province and breakthrough outside the province, refine the effective means of tapping potential and strengthening sales, and the best way for manufacturers to win-win and team growth. Improve channel control, terminal coverage and market share, and continuously stimulate market innovation vitality. Information construction has formed a new competitive advantage in the same industry. Take human resources as the first resource of the enterprise, highlight the construction of marketing, enterprise management and professional and technical personnel team. There are 6 national liquor judges. Wu Jianfeng, vice chairman and vice general manager of the company, was the first "leading talent of Chinese liquor industry science and technology", "China's chief liquor taster" and "China's liquor master". Since 2006, more than 1000 talents of all kinds have been introduced, whose culture and age structure have been fundamentally changed. People oriented, adhere to the enterprise happiness concept of "gathering fortune, building and sharing together", and constantly enhance the employees' sense of gain and happiness. It not only embarks on a scientific development road with the characteristics of the current world, but also draws a realistic map of "happiness of the present world". In the face of the new normal of China's economy and the new trend of industry adjustment, Jinshiyuan liquor industry takes the corporate vision of "let Jinshiyuan become the most influential cultural brand, the most competitive innovation enterprise, and the most attractive spiritual home". It carries the road by the reason of the reason, establishes the reputation by the reason of the reason, tastes people by the reason of the culture wine, makes the factory refined and beautiful, the market stronger and bigger, and the management better and more practical. Focusing on the two themes of "wine" and "fate", the wedding industry is the starting point to develop the fate culture industry and build a diversified business structure with liquor as the main industry. Rely on the capital market platform to carry out strategic M & A and capital operation, strengthen the accumulation and transformation of market resources, and increase the strategic choice of market expansion. Strive to achieve three "20%" goals by the end of the 13th five year plan, that is to say, by 2020, the endogenous growth of the main business of liquor will increase the market share in the province from the existing 10% to 20%; the sales share in the market outside the province will increase from the existing 5% to 20%; the contribution of investment and extension growth to the company's income and profit will reach 20%.

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