【湘妹是哪个国家的品牌?】
湖南湘妹食品有限公司是一家集绿色农作物种植、初加工、深加工、销售于一体的企业,总部位于湖南省永州市祁阳县城。公司基于以绿色农作物为原料的全产业链的经营模式,公司主要生产速冻食品、冰淇淋、糯米粉三大系列产品;绿色农作物种植品种有优质糯稻、芝麻、花生、香芋、洋葱、香葱、红薯等。目前产品除本省销售外,现已畅销广西、广东、江苏、湖北、江西等地并即将进入港澳市场。
公司名称原为“祁阳县湘妹食品厂”,创建初期主要从事速冻食品加工,规模较小。2006年3月公司更名为“湖南湘妹食品有限公司”,规模迅速扩大,调整企业经营范围,在速冻食品加工的基础上,增添了水磨糯米粉、冰淇淋系列开发研制。同时大力发展基地建设,实现全产业链的经营。
2011年公司在祁阳县经济技术开发区新建符合国际化标准的速冻食品和冰淇淋生产产业园区,园区总占地面积200亩,将形成年产12万吨速冻食品、6万吨冰淇淋生产能力。
根据公司的总体发展目标,为把“湘妹”真正打造成国内绿色食品产业链平台,实现公司跳跃式发展,为此,我们的发展战略:实施以市场为导向的产销联盟战略:根据市场和客户的需要规划产品的研发与生产,不断稳固和发展的产销战略联盟关系,充分利用公司的原料基地优势,不断推出高品质的绿色食品,有机食品,提高市场占有率。
英文翻译:Hunan Xiangmei Food Co., Ltd. is an enterprise integrating green crop planting, primary processing, deep processing and sales. Its headquarter is located in Qiyang County, Yongzhou City, Hunan Province. Based on the business model of the whole industrial chain with green crops as raw materials, the company mainly produces three series of products: frozen food, ice cream and glutinous rice powder; the varieties of green crops are high-quality glutinous rice, sesame, peanut, taro, onion, shallot, sweet potato, etc. At present, the products are sold well in Guangxi, Guangdong, Jiangsu, Hubei, Jiangxi and other places, and will soon enter the Hong Kong and Macao market. The company's name was originally "Xiangmei food factory of Qiyang County". In the early stage of its establishment, it was mainly engaged in quick-frozen food processing, with a small scale. In March 2006, the company changed its name to "Hunan Xiangmei Food Co., Ltd." the scale of the company expanded rapidly, the business scope of the company was adjusted, and on the basis of quick-frozen food processing, a series of research and development of Shuimo glutinous rice flour and ice cream were added. At the same time, vigorously develop the base construction and realize the operation of the whole industrial chain. In 2011, the company built a new international standard frozen food and ice cream production Industrial Park in Qiyang economic and Technological Development Zone, covering a total area of 200 mu, which will form an annual production capacity of 120000 tons of frozen food and 60000 tons of ice cream. According to the company's overall development goal, in order to truly build "Xiangmei" into a domestic green food industry chain platform and realize the company's leaping development, our development strategy is to implement the market-oriented production and marketing alliance strategy: plan the product R & D and production according to the needs of the market and customers, constantly stabilize and develop the production and marketing strategic alliance relationship, and make full use of the company With the advantage of raw material base, we are constantly promoting high-quality green food and organic food to improve market share.
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