【KROGER克罗格是哪个国家的品牌?】
克罗格公司的历史可追溯到1883年,当时由伯纳德·克罗格开设了全美第一家连锁店公司——大西方茶叶公司。
经过不懈的努力,克罗格把自己的公司从以经营小型杂货店为主发展到经营超级市场。他在美国商业发展史上扮演了重要角色,许多美国商业法规都是根据克罗格公司的发展而制定出来的。
在世界零售百强中,美国的克罗格公司是具有百年历史的名店之一。它虽然历史悠久,但并没有被变化的世界所淘汰,相反,围绕着市场消费需求的变化,不断地进行创新,创造了世界零售百年史上的若干个第一。2002年以501亿美元的销售额排名《财富》世界500强第56位,2003年以518亿美元的销售额排名第51位,成为继沃尔玛、家居仓储之后的美国第三大零售集团。
克罗格公司是美国最著名的零售商之一,具有百年历史,它从小型杂货店模式发展成为超级市场体系。它在美国以至世界商业史上扮演了重要的角色,甚至一些美国的商业法规都是根据克罗格的发展制订出来的。
克罗格公司围绕着市场消费需求的变化,不断地进行创新,创造了世界零售百年史上的若干个第一。公司始终以顾客为中心,实行低价策略,保证食品质量,同时设立顾客投票箱。
英文翻译:Kroger's history can be traced back to 1883, when Bernard Kroger opened the first chain store company in the United States, the Great Western tea company. After unremitting efforts, Kroger developed his company from a small grocery store to a supermarket. He played an important role in the history of American business development, many of which are based on the development of Kroger company. Among the top 100 retail stores in the world, American Kroger company is one of the famous stores with a history of one hundred years. Although it has a long history, it has not been eliminated by the changing world. On the contrary, it constantly innovates around the change of market consumption demand, creating several firsts in the world retail history. In 2002, it ranked 56th in Fortune Global 500 with a sales volume of $50.1 billion, and 51st in 2003 with a sales volume of $51.8 billion, becoming the third largest retail group in the United States after Wal Mart and home storage. Kroger is one of the most famous retailers in the United States with a history of one hundred years. It has developed from a small grocery store model to a supermarket system. It has played an important role in the history of business in the United States and even in the world. Even some American business laws and regulations are based on the development of Kroger. Based on the change of market demand, Kroger has been innovating continuously, creating several firsts in the world retail history. The company always takes customers as the center, implements the low price strategy, guarantees the food quality, and sets up the customer ballot box.
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