【中财黄金是哪个国家的品牌?】
中财国盛投资(北京)股份有限公司于2012年8月成立,是中国财经出版传媒集团所属的一级子公司,主营业务为以黄金白银为原料的贵金属产品研发设计、生产销售。公司产品是以金、银为载体,通过创意设计和现代工艺,实现贵金属与中华五千年传统文化有机融合,形成具有文化艺术内涵和艺术鉴赏、收藏价值的文化创意产品。
2016年4月18日,成功在全国中小企业股份转让系统(新三板)挂牌,股票代码836473。按照中国财经出版传媒集团战略发展规划,公司于2017年8月完成新三板挂牌后的定增,定增完成后实现国资51%控股,为公司的长远发展奠定了坚实的基础,成为集团进军资本市场、做大投资板块的重要抓手,同时也标志着公司将进一步深化产业布局。
中财国盛投资(北京)股份有限公司自觉践行社会效益与经济效益有机统一,坚持自主创新、服务大众、实现效益的经营原则,有针对性地开发、设计、制作、创新产品,逐年提高销售收入。2017年实现销售收入6亿元,2018年预计实现销售收入8亿元。
公司开拓了银行、电视购物、“中财黄金”品牌店、互联网销售等多种渠道。其中,银行渠道销售网点覆盖全国,包括中国银行、工商银行、邮储银行、交通银行、上海农商银行、贵州银行等全国和地方性商业银行。此外,公司还与故宫博物院、中国财税博物馆、黑龙江广播电视传媒网络集团股份有限公司、北京国家会计学院、上海国家会计学院、厦门国家会计学院、北京文投集团、大连天巳集团等国内机构、企业建立了合作关系。
2017年开始,公司进一步开拓互联网思维,积极开发打造第三方平台电商和公司自身黄金官网平台,努力构建线上线下相同步、自我营销与第三方营销相结合,不断提高公司品牌的影响力。积极寻找有市场发展空间的潜在性业务,志在打造新型企业,创立中华吉祥金传承品牌。
英文翻译:Established in August 2012, China finance Guosheng investment (Beijing) Co., Ltd. is a first-class subsidiary of China finance and economics publishing media group. Its main business is research, development, design, production and sales of precious metal products with gold and silver as raw materials. The company's products are based on gold and silver, through creative design and modern technology, to achieve the organic integration of precious metals and 5000 years of traditional Chinese culture, forming cultural and creative products with cultural and artistic connotation, artistic appreciation and collection value. On April 18, 2016, it was successfully listed in the national small and medium-sized enterprise stock transfer system (new third board), with the stock code of 836473. According to the strategic development plan of China Financial Publishing and media group, the company completed the fixed increase after listing on the new third board in August 2017, and achieved 51% holding of state-owned capital after the completion of the fixed increase, which laid a solid foundation for the long-term development of the company, became an important starting point for the group to enter the capital market and expand the investment sector, and also marked that the company will further deepen the industrial layout. Zhongcai Guosheng investment (Beijing) Co., Ltd. conscientiously practices the organic unity of social and economic benefits, adheres to the operation principle of independent innovation, serving the public and realizing benefits, develops, designs, manufactures and innovates products in a targeted way, and improves sales revenue year by year. In 2017, the sales revenue reached 600 million yuan, and in 2018, the sales revenue is expected to reach 800 million yuan. The company has developed various channels such as bank, TV shopping, "Zhongcai gold" brand store, Internet sales, etc. Among them, bank channel sales outlets cover the whole country, including Bank of China, industrial and Commercial Bank of China, postal savings bank, Bank of communications, Shanghai Rural Commercial Bank, Bank of Guizhou and other national and local commercial banks. In addition, the company has also established cooperative relations with domestic institutions and enterprises such as the Palace Museum, China finance and taxation Museum, Heilongjiang radio and Television Network Group Co., Ltd., Beijing National Accounting College, Shanghai National Accounting College, Xiamen national accounting college, Beijing Cultural Investment Group, Dalian Tiansi group, etc. Since 2017, the company has further developed Internet thinking, actively developed and built the third-party platform e-commerce and the company's own gold official website platform, and made great efforts to build online and offline synchronization, self-marketing and third-party marketing, and constantly improve the influence of the company's brand. Actively looking for potential business with market development space, aiming to create a new type of enterprise and create a Chinese auspicious gold heritage brand.
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