我要投票 宏辉果蔬在蔬菜行业中的票数:73
· 外 推 电 报 ·
2025-01-23 02:00:58 星期四

【宏辉果蔬是哪个国家的品牌?】

宏辉果蔬是什么牌子?「宏辉果蔬」是 宏辉果蔬股份有限公司 旗下著名品牌。该品牌发源于广东省汕头市,由创始人黄董在1992年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

宏辉果蔬股份有限公司(股票代码:603336,简称:宏辉果蔬)成立于1992年,是在原汕头经济特区宏辉食品有限公司整体变更设立而成,于2016年11月24日在上交所成功挂牌,总部位于广东省汕头市。公司是一家集果蔬产品的种植管理、采后收购、产地预冷、冷冻仓储、预选分级、加工包装、冷链配送于一体的专业农产品服务商,主要产品包括约46个品类的水果以及约43个品类的蔬菜,品种涵盖全国各地及进口名优果蔬。目前公司分别在山东烟台、上海、广东广州、广东汕头、福建诏安、天津、江西赣州和香港设立了8家全资子公司, 合作的种植基地已覆盖山东、广东、福建、新疆、云南、江西、陕西等农业优势产区,针对果蔬产品具有季节性和区域性的特点,通过国内果蔬主产区的加工配送基地的布局和相互调配,以及冷链物流服务,有效解决果蔬供需之间的需求。

公司通过“标准化基地管理、闭环式质量控制、无缝式冷链配送、一站式产品供应”的产业一体化经营模式,为果蔬产业各个环节提供综合的服务。经营模式兼具商业价值及社会效益,契合现代消费趋势和国家促进“三农”重大政策,可有效减少中间环节、保障农产品质量、降低流通成本,对提升农业种植技术、促进农民增收及推动农业规模化发展起到较大贡献。

公司通过构建跨区域、多产品的产品组合以满足客户多元化需求,凭借品种齐、质量高、信誉好等优势开拓国际市场,产品远销美国、加拿大、澳大利亚、东南亚、香港、印度、中东等国家及地区;公司以一站式全产品链锁定客户,拓展超市等优势渠道,产品已得到全球各大连锁超市和国际大型经销商客户的认可,其中大部份超市客户均属于规模较大、市场占有率较高的全球或区域性优势超市。

现今,公司通过加强标准化基地管理、闭环式质量控制、无缝式冷链配送、一站式产品供应的服务能力,加快多方位采销网络布局来深化产业一体化经营模式,从而增强公司的竞争力;以后公司仍坚持“传递健康,领鲜一步”的服务理念,凭借公司完善的质量管理体系,进一步发挥公司产品在国内外市场品牌优势,努力发展成为果蔬一体化服务企业,为消费者提供安全、健康的果蔬产品,实现农户、消费者与企业共赢的经济与社会效益。


英文翻译:Honghui fruit and vegetable Co., Ltd. (Stock Code: 603336, hereinafter referred to as: Honghui fruit and vegetable) was founded in 1992, which was changed and established in the original Shantou Special Economic Zone Honghui Food Co., Ltd. as a whole. It was successfully listed on the Shanghai Stock Exchange on November 24, 2016, with its headquarters in Shantou City, Guangdong Province. The company is a professional agricultural product service provider integrating planting management, post harvest acquisition, production area pre cooling, frozen storage, pre selection and grading, processing and packaging, and cold chain distribution of fruits and vegetables. Its main products include about 46 categories of fruits and 43 categories of vegetables, covering all parts of the country and imported famous and excellent fruits and vegetables. At present, the company has established 8 wholly-owned subsidiaries in Yantai, Shanghai, Guangzhou, Shantou, Zhao'an, Tianjin, Ganzhou and Hong Kong, The cooperative planting base has covered Shandong, Guangdong, Fujian, Xinjiang, Yunnan, Jiangxi, Shaanxi and other agricultural advantageous production areas. According to the seasonal and regional characteristics of fruit and vegetable products, the demand between the supply and demand of fruits and vegetables is effectively solved through the layout and mutual deployment of processing and distribution bases in the main domestic fruit and vegetable production areas, as well as cold chain logistics services. The company provides comprehensive services for all links of the fruit and vegetable industry through the industrial integrated management mode of "standardized base management, closed-loop quality control, seamless cold chain distribution and one-stop product supply". The business model has both commercial value and social benefits, which is in line with the modern consumption trend and the major policies of the state to promote "agriculture, rural areas and farmers". It can effectively reduce the intermediate links, guarantee the quality of agricultural products, reduce the cost of circulation, and play a greater contribution to promoting agricultural planting technology, increasing farmers' income and promoting the development of agricultural standardization. By building a cross regional and multi product product portfolio to meet the diversified needs of customers, the company has expanded its international market by virtue of its advantages of variety, high quality and good reputation, and exported its products to the United States, Canada, Australia, Southeast Asia, Hong Kong, India, the Middle East and other countries and regions; the company has targeted customers with a one-stop full product chain, expanded its advantageous channels such as supermarkets, and obtained products To the recognition of Dalian lock supermarket and international large dealer customers, most of the supermarket customers are global or regional advantage supermarkets with large scale and high market share. Nowadays, the company deepens the industrial integrated operation mode by strengthening the service ability of standardized base management, closed-loop quality control, seamless cold chain distribution and one-stop product supply, and speeding up the layout of multi-directional purchasing and marketing network, so as to enhance the competitiveness of the company. In the future, the company still adheres to the service concept of "delivering health and taking the lead", relying on the perfect quality management of the company System, further give play to the brand advantages of the company's products in domestic and foreign markets, strive to develop into an integrated fruit and vegetable service enterprise, provide safe and healthy fruit and vegetable products for consumers, and realize the win-win economic and social benefits of farmers, consumers and enterprises.

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