【必胜客是哪个国家的品牌？】

以"红屋顶"作为餐厅外观显著标志的必胜客，如今已是全球最大的披萨专卖连锁企业之一，在遍布世界各地一百多个国家，每天接待超过400万位顾客，烤制170多万个比萨饼。必胜客已在营业额和餐厅数量上，迅速成为全球领先的比萨连锁餐厅企业。必胜客公司属于世界最大的餐饮集团-百胜全球餐饮集团，百胜餐饮集团在全球100多个国家拥有超过32,500家的连锁餐厅，是全球餐饮业多品牌集合的领导者。

必胜客属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团，在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。旗下拥有肯德基、必胜客、东方既白、必胜宅急送等世界知名餐饮品牌，分别在烹鸡、披萨、墨西哥风味食品及海鲜餐饮领域名列全球第一。

1958年美国年轻的FrankandDanCamey兄弟俩，向母亲借60美元，在美国Wichita开设了第一间必胜客比萨餐厅。
1959年必胜客在堪萨斯州正式成立公司，并在州内的Topeka开设第一家特许经营的必胜客餐厅。由DickHassur自主管理。作为特许经营者，迪克被获准使用必胜客注册商标和秘密的产品配方，并同时得到卡尼兄弟在管理上的协助。

大事记

1965年必胜客第一支电视广告片“Putt-PutttoPizzaHut”开始投放。

1967年世界最大的比萨（直径6英尺）在德克萨斯州的必胜客餐厅隆重开业之际烘烤出来。

1968年必胜客在加拿大开设第一家国外分店，从此开始走向国际市场。

1969年必胜客开始全面采用红色屋顶装饰。同年，墨西哥第一家必胜客分店在Guadalajara开业。
……

2002年1月必胜客首次在中国推出中式比萨“富香团员”与消费者共度中国新年。3月12日，百胜全球餐饮集团总部在美国宣布：集团内除已拥有并经营的必胜客、肯德基及塔可钟三大著名连锁品牌外，与YorkshireGlobalRestaurants公司签署合约，收购了其属下的A&W及LongJohnSilvers两个国际餐饮品牌。收购这两家新品牌的同时，百胜全球餐饮集团的英文名称将同时由TriconGlobalRestaurants,Inc，改为Yum!Brands,Inc。但百胜集团的中文名称仍沿用目前使用的名称不会改变。

必胜客中国

自1990年在北京开出第一家店以来，必胜客迄今已在中国50多个城市开设了187家连锁店，员工超过1万人。其中，华东市场就有69家连锁店，分布在15个城市。据透露，到今年年底，必胜客在中国的连锁店将达到200家。童若鸣说：“今后，必胜客将保持迅猛发展的势头，使必胜客连锁店及其衍生品牌‘必胜宅急送’在华东市场以及全国市场遍地开花。”

必胜客餐饮集团为进一步加强在大城市布局的同时，已开始大举进军中国的中小城市。据了解，必胜客把中国市场分为4个层次：上海、北京、广州、天津等大城市属于一线市场；南京、杭州、合肥、济南等省会城市属于二线市场；苏州、徐州、常州、温州、宁波、金华、湖州、海拉尔、嘉兴等地级市属于三线市场；而余姚、常熟郴州等县级市属于四线市场。必胜客华东市场总经理童若鸣曾对媒体透露，随着中国中小城市的迅速崛起以及居民消费水平的显著提高，必胜客开始将市场拓展的触角伸向中小城市，特别是以县级市为代表的“四线市场”，以提高必胜客在中国市场的覆盖率和渗透率。

2003年1月，中国必胜客开店突破100家，以此为新起点，必胜客从“休闲餐饮”向“欢乐餐厅”渐进。10月，收回华南必胜客经营管理权以来，经过半年的调整，必胜客 必胜客欢乐餐厅
实现了形象的全面转型。必胜客中国区总经理罗维仁出席广州“必胜客欢乐餐厅全新形象”庆典活动时宣称，从即刻起，必胜客将以更美味的食品、更舒适的环境和更人性化的服务给消费者带来“欢乐餐厅”的新体验。这标志着必胜客新发展规划的正式出台。
必胜客标志坐上火箭升天

2000年7月12日，在哈萨克斯坦航天基地，高达200英尺、世界上最大的质子火箭发射成功。高达9米的必胜客全新标志，被喷制到60米长的火箭壳体，随着火箭冉冉升空，来自世界各地的新闻媒体聚集发射现场，全球估计有5亿观众通过电视实况转播观看了这一盛况，创下有史以来首个商业品牌由太空火箭带进太空的纪录。“这一次我们将比萨带到了一个以前从没去过的地方”。

英文翻译：Pizza hut, which takes "red roof" as the obvious sign of restaurant appearance, is now one of the largest pizza chain enterprises in the world. It receives more than 4 million customers every day and bakes more than 1.7 million pizzas in more than 100 countries all over the world. Pizza hut has rapidly become the world's leading pizza restaurant chain in terms of turnover and number of restaurants. Pizza Hut belongs to the world's largest catering group - Yum global catering group, which has more than 32500 chain restaurants in more than 100 countries, and is the leader of multi brand collection in the global catering industry. Pizza Hut belongs to Yum Food & Beverage Group. Yum is the world's largest catering group, with more than 33000 chain stores and 840000 employees in more than 100 countries and regions. It has world-famous catering brands such as KFC, pizza hut, Oriental White and pizza Home Express, ranking first in the world in the fields of chicken cooking, pizza, Mexican flavor food and seafood catering. In 1958, the young frankand dancamey brothers borrowed $60 from their mother to open the first pizza parlor in Wichita. In 1959, Pizza Hut officially established a company in Kansas and opened its first franchise Pizza Hut restaurant in Topeka, Kansas. Independently managed by dickhassur. As a franchisee, Dick was allowed to use Pizza Hut's registered trademark and secret product formula, and was assisted by Carney brothers in management. In 1965, Pizza Hut's first TV commercial "put put put to Pizza Hut" was launched. In 1967, the world's largest pizza (6 feet in diameter) was baked at the opening of Pizza Hut restaurant in Texas. In 1968, Pizza Hut opened its first overseas branch in Canada, and it began to move to the international market. In 1969, Pizza Hut began to fully use red roof decoration. In the same year, the first Pizza Hut store in Mexico opened in Guadalajara In January 2002, Pizza Hut launched its first Chinese pizza "Fuxiang Tuan" in China to spend the Chinese New Year with consumers. On March 12, the headquarters of Yum! Global catering group announced in the United States that in addition to the three famous chain brands of pizza hut, KFC and taco bell that it already owns and operates, the Group signed a contract with Yorkshire global restaurants to acquire its two international catering brands, a & W and Long John silvers. While acquiring the two new brands, the English name of Yum global restaurants group will be changed from TRICON global restaurants, Inc. to Yum! Brands, Inc. However, the Chinese name of Yum is still the same as the current one. Since its first store opened in Beijing in 1990, pizza hut has opened 187 chain stores in more than 50 cities in China, with more than 10000 employees. Among them, there are 69 chain stores in East China market, which are distributed in 15 cities. It is revealed that by the end of this year, Pizza Hut will have 200 chain stores in China. Tong Ruoming said: "in the future, Pizza Hut will maintain the momentum of rapid development, so that Pizza Hut chain stores and their derivative brand" Pizza Hut express "will blossom everywhere in the East China market and the national market." In order to further strengthen the layout of big cities, Pizza Hut catering group has begun to march into small and medium-sized cities in China. It is understood that Pizza Hut divides the Chinese market into four levels: Shanghai, Beijing, Guangzhou, Tianjin and other big cities belong to the first-line market; Nanjing, Hangzhou, Hefei, Jinan and other provincial capitals belong to the second-line market; Suzhou, Xuzhou, Changzhou, Wenzhou, Ningbo, Jinhua, Huzhou, Hailar, Jiaxing and other prefecture level cities belong to the third-line market; Yuyao, Changshu, Chenzhou and other county-level cities belong to the fourth-line Market Line market. Tong Ruoming, general manager of Pizza Hut's East China market, once told the media that with the rapid rise of small and medium-sized cities in China and the significant improvement of residents' consumption level, Pizza Hut began to extend the tentacles of market expansion to small and medium-sized cities, especially the "four tier market" represented by county-level cities, in order to improve the coverage and penetration of pizza hut in the Chinese market. In January 2003, China's Pizza Hut opened more than 100 stores, taking this as a new starting point, Pizza Hut gradually changed from "leisure catering" to "happy restaurant". In October, after half a year's adjustment, the image of pizza hut happy restaurant has realized a comprehensive transformation. Luo Weiren, general manager of pizza hut in China, announced at the celebration of "brand new image of pizza hut happy restaurant" in Guangzhou that from now on, Pizza Hut will bring consumers a new experience of "happy restaurant" with more delicious food, more comfortable environment and more humanized service. This marks the official launch of the new development plan of pizza hut. On July 12, 2000, Pizza Hut took a rocket to the sky. At the Kazakhstan space base, the world's largest proton rocket with a height of 200 feet was successfully launched. The brand-new logo of pizza hut, as high as 9 meters, was sprayed into the 60 meter long rocket shell. With the rocket rising, news media from all over the world gathered at the launch site. It is estimated that 500 million viewers around the world watched the event live on television, setting a record for the first commercial brand to be brought into space by space rocket. This time we took pizza to a place we had never been before.

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