【小红书是哪个国家的品牌？】

小红书，找到全世界的好东西！和全球千万用户一起分享海外新货，聚划算、涨姿势！笔记多多、测评满满，足不出户就能逛遍全世界，选购必备的海外口碑单品！护肤彩妆、时尚穿搭、家电数码、保健美食！

小红书是一个网络社区，也是一个跨境电商，还是一个共享平台，更是一个口碑库。小红书的用户既是消费者，还是分享者，更是同行的好伙伴。

小红书创办于2013年，通过深耕UGC（用户创造内容）购物分享社区，短短4年成长为全球较大的消费类口碑库和社区电商平台，成为200多个国家和地区、5000多万年轻消费者必备的“购物神器”。

截至2017年5月，小红书用户突破5000万人，每天新增约20万用户，成长为全球较大的社区电商平台。其电商销售额已接近百亿元。

和其他电商平台不同，小红书是从社区起家。一开始，用户注重于在社区里分享海外购物经验，到后来，这种分享的边界被不断拓展，触及了消费经验和生活方式的方方面面。如今，社区已经成为小红书的壁垒，也是其他平台无法复制的地方。

一，口碑营销。没有任何方法比真实用户口碑更能提高转化率，就如用户在淘宝上买东西前一定会去看用户评论。小红书有一个真实用户口碑分享的社区，整个社区就是一个巨大的用户口碑库。

二，结构化数据下的选品。小红书的社区中积累了大量的消费类口碑[8]  ，就好像几千万用户在这个平台上发现、分享全世界的好东西，此外，用户的浏览、点赞和收藏等行为，会产生大量底层数据。

三，从2016年初开始，小红书将人工运营内容改成了机器分发的形式。基于机器学习的方式，社区中的内容会匹配给对它感兴趣的用户，实现了数据的分发，也使小红书变得越来越“好逛”：截至2017年6月，小红书每天曝光的笔记达到10亿次。

英文翻译：Little red book, find the best in the world! Share overseas new products with tens of millions of users around the world, gather cost-effective, rising posture! With lots of notes and full assessment, you can travel around the world without leaving home and buy the necessary overseas word-of-mouth items! Skin care cosmetics, fashion wear, home appliances digital, health food! Xiaohongshu is an online community, a cross-border e-commerce, a sharing platform and a public praise library. Users of xiaohongshu are not only consumers, sharers, but also good partners of peers. Xiaohongshu, founded in 2013, has grown into a large consumer word-of-mouth database and community e-commerce platform in the world in just four years, and has become a necessary "shopping artifact" for more than 50 million young consumers in more than 200 countries and regions. As of May 2017, xiaohongshu had more than 50 million users, adding about 200000 users every day, growing into a larger community e-commerce platform in the world. Its e-commerce sales have reached 10 billion yuan. Unlike other e-commerce platforms, xiaohongshu started from the community. At the beginning, users focused on sharing overseas shopping experience in the community. Later, the boundary of such sharing was continuously expanded, reaching all aspects of consumption experience and lifestyle. Nowadays, the community has become a barrier for xiaohongshu and a place that other platforms cannot copy. 1、 Word of mouth marketing. There is no way to improve the conversion rate more than the real practical household monument, for example, users will definitely go to see user comments before shopping on Taobao. Xiaohongshu has a community of real users' word-of-mouth sharing, and the whole community is a huge household reputation database. 2、 Selection under structured data. Xiaohongshu's community has accumulated a large number of consumer word-of-mouth [8], just like tens of millions of users find and share the world's good things on this platform. In addition, users' browsing, praise and collection behaviors will generate a large number of underlying data. 3、 Since the beginning of 2016, xiaohongshu has changed the manual operation content into the form of machine distribution. Based on the way of machine learning, the content in the community will be matched to the users who are interested in it, realizing the distribution of data, and making xiaohongshu more and more "easy to stroll": as of June 2017, xiaohongshu had exposed 1 billion notes every day.

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