【ERQ牛仔时光是哪个国家的品牌?】
黑牡丹旗下牛仔休闲服饰品牌,专业从事牛仔裤等系列产品的开发/设计/生产/加工/销售的现代化企业
ERQ,Enjoy real quality享受真品质!牛仔的精神是自由,而自由源自于生命初始的渴望,出于对“生命本质”的追求,ERQ始终坚持简约、自然、轻松、品质的品牌精神。ERQ,以70多年的牛仔行业经验,精选世界一级面料,208道精工细做,让牛仔精神热爱者都能在ERQ中找到属于自己的牛仔裤,在享受高品质ERQ产品的同时感染ERQ的品牌精神和理念。
中文名“牛仔时光”意在牛仔的世界,没有炫耀,追求的是经典,收藏的是沉淀,因为它知道,无声岁月比任何物类都闪耀,品牌的发展是难忘的时光。
ERQ,一个有梦的牛仔品牌,它不善于讲故事,却有一段故事般的历史。
20世纪20年代,苏南纺织商人吴嘉声、陆炳坤建立作坊式纺织工厂,立志做民族品牌产品,这一想法在当时犹如天方夜谭。在战乱不断、民不聊生的20年代至40年代,他们的工厂被多次摧毁,但有梦想支撑,他们没有放弃,不断地辗转重建。从中国作坊式生产到西方机械化大生产,到兼并八个纺织小厂建立了“公私合营”经营制度,他们拼搏奋进;80年代正值改革开放,工厂新一代领导果断进军国际面料市场,成功研发“黑牡丹”牛仔面料,这一决策左右了当今国际牛仔市场的格局——世界三分之一的牛仔面料来自中国常州。
如今,那个为梦想创业的前人虽已作古,但是其梦想和圆梦精神却被延续至今。2012年,其继承人黑牡丹集团自创品牌ERQ破茧而出。用八十四年的行业经验去雕琢每件产品,用汇集全球五十多个国家的前沿牛仔资讯来打磨一个品牌,不为奢华,只为更好。
英文翻译:Black Peony's jeans leisure clothing brand, a modern enterprise ERQ specializing in the development / design / production / processing / sales of jeans and other series of products, enjoy the real quality! The spirit of cowboys is freedom, and freedom comes from the initial desire of life. Out of the pursuit of "the essence of life", ERQ always adheres to the brand spirit of simplicity, nature, ease and quality. ERQ, with more than 70 years of experience in the cowboy industry, selects world-class fabrics and 208 layers of fine workmanship, so that the cowboy spirit lovers can find their own jeans in ERQ, while enjoying the high-quality ERQ products, it also affects the brand spirit and concept of ERQ. The Chinese name "cowboy time" is intended for the world of cowboys, without showing off, pursuing classics and collecting precipitation, because it knows that silent years shine more than anything, and brand development is unforgettable time. ERQ, a Cowboy brand with dreams, is not good at telling stories, but has a story like history. In 1920s, Wu Jiasheng and Lu Bingkun, textile merchants in southern Jiangsu, set up a workshop type textile factory and set up their minds to make national brand products. This idea was like a mirage at that time. In the 1920s and 1940s, when the war was incessant and the people were destitute, their factories were destroyed many times, but they had dreams to support them. They did not give up, and kept on rebuilding. From the workshop production in China to the large-scale mechanized production in the west, to the annexation of eight small textile factories, they set up a "public-private joint venture" management system, and they worked hard; in the 1980s, when the reform and opening-up was underway, the new generation of factory leaders decisively entered the international fabric market, and successfully developed the "Black Peony" denim fabric. This decision has shaped the pattern of today's international denim Market - one third of the world Our denim fabric is from Changzhou, China. Today, although the predecessor who started his business for the dream has gone back to ancient times, his dream and dream spirit have been continued to this day. In 2012, its successor, black peony group's self-made brand ERQ, emerged. With 84 years of industry experience to carve every product, and with the collection of cutting-edge cowboy information from more than 50 countries around the world to polish a brand, not for luxury, just for better.
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