【7-UP七喜是哪个国家的品牌?】
百事旗下知名柠檬汽水品牌,始于1987年美国,专业食品和饮料制造销售的综合型企业
七喜(英文原名7-Up)是Dr Pepper/Seven Up公司的柠檬汽水品牌,从1987年开始生产瓶装产品。在美国境外,七喜是百事公司的注册商标。七喜原名为Bib-Label Lithiated Lemon-Lime Soda,1929年在密苏里州圣路易斯开始生产。它原先含有柠檬酸锂,是一种镇静剂。早期很多的饮料都包含药物成分。这一成分在1950年从配方中移除。
七喜由Howdy Corporation的创始人查尔斯格利戈创造。它在这之前的产品叫作Howdy橙味汽水。经过2年多时间对不同配方的尝试。查尔斯希望这一新的配方可以给消费者带来不同的感受。他在1929年金融危机2周之前开始生产其产品。查尔斯从未解释产品为什么叫作7up。最普遍的说法是7和u说明七喜包含7种调料并且进行过碳酸化。
十九世纪二十年代的美国,经济很不景气,将近有600个汽水品种从市场上消失。七喜从竞争中存活下来。因为七喜的成功,查尔斯将公司重命名为七喜公司。
接下来的日子,七喜的竞争对手就是可口可乐公司的雪碧。雪碧从80年代开始才逐渐超越七喜。百事公司在90年代生产自己的柠檬汽水品牌激浪。七喜因为市场份额小销量越来越少,而同时百事公司也感到对手雪碧的压力越来越大,所以百事放弃了激浪品牌,而去买下七喜的海外销售权,挽救七喜的同时也拯回了自己的市场份额。
英文翻译:PepsiCo's well-known lemonade brand began in 1987 in the United States. Seven up, a comprehensive enterprise specializing in food and beverage manufacturing and sales, is the lemonade brand of drpepper / seven up company. It has been producing bottled products since 1987. Outside the United States, 7up is a registered trademark of PepsiCo. Seven up, formerly known as Bib label lithiated lemon limesoda, began production in St. Louis, Missouri in 1929. It used to contain lithium citrate, a sedative. In the early days, many drinks contained pharmaceutical ingredients. This ingredient was removed from the formula in 1950. Seven up was created by Charles Gregor, founder of Howdy Corporation. Its previous product was called Howdy orange soda. After more than 2 years of trying different formulations. Charles hopes the new formula will bring different feelings to consumers. He began producing his products two weeks before the 1929 financial crisis. Charles never explained why the product was called 7up. The most common statement is that 7 and u indicate that 7-up contains 7 kinds of seasonings and is over carbonated. In the 1920s, the U.S. economy was very sluggish, and nearly 600 soda varieties disappeared from the market. Seven joy survived the competition. Because of the success of 7-up, Charles renamed the company 7-up. The next day, seven up's competitor is Coca Cola's Sprite. Sprite has gradually surpassed seven happiness since the 1980s. PepsiCo produced its own lemonade brand in the 1990s. Because of the small market share and less sales volume, PepsiCo also felt the pressure of its rival Sprite, so PepsiCo gave up the wave brand and bought the overseas sales right of seven Xi, saving seven Xi's market share at the same time.
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