【美怡乐MEIYILE是哪个国家的品牌?】
始建于1956年,广东省名牌,广东省著名商标,国内产销量较大的冰淇淋厂家,专业从事系列食品生产、经营的企业
广东美怡乐食品有限公司坐落于中山市岐江河畔,前身为中山粉厂,原为中山市国有企业,始建于1956年,占地面积101280平方米,是一家专业从事食品生产经营逾五十年历史的中型食品企业,2001年,公司转制为民营体制有限责任公司。公司现有员工六百多人,其中各种专业技术人员七十多人,主要产品有:“美怡乐”牌冷冻饮品系列产品,“荷花牌”水磨粘、糯米粉、淀粉系列。
公司一九八四年开始研制开发冰淇淋冷冻饮品系列产品,引进了意大利、德国、日本、奥地利等国的生产线及国内配套设施。经过二十多年的配套发展,特别是转制后投资近5000万元对冰淇淋的原有生产设备及运输、批发和零售的冷冻链进行了技术改造,使这间具有五十多年历史的老企业拥有较专业的技术和设备参与新一轮的市场竞争。目前,公司拥有5万吨的生产动力(水、电、汽)基础及3万吨的冰淇淋生产能力。公司开发出近100个畅销品种,产品遍及南中国各省区,拥有数百个经销商及数万个专营零售点,“美怡乐”已成为南中国家喻户晓的冷饮品牌。
为实行低成本扩张,扩大公司的销售市场和产品的影响力,公司迈开了省外开设子公司的步子,1995年起先后在湖北、四川、湖南设立子公司,并具一定的社会影响。公司转制后通过资产重组,把原来湖北、四川、湖南三家子公司整合为一家子公司——湖南美怡乐食品有限公司,使公司在激烈的市场竞争中立于不败之地起到重要作用。
在成绩与困难面前,公司将坚持以品质取胜,走精品之路,以高质量的产品和服务回报消费者与客户,我们本着“美怡乐人”严谨的工作作风和敬业精神,在激烈的市场竞争中继续不断开拓、锐意进取,力争在不远的将来,把“美怡乐”打造成国内冷饮行业中优秀的品牌!
英文翻译:Founded in 1956, Guangdong famous brand, Guangdong famous trademark, domestic ice cream manufacturer with large production and sales volume, Guangdong maiyile Food Co., Ltd. is a professional enterprise engaged in the production and operation of a series of food products. Guangdong maiyile Food Co., Ltd. is located at the Bank of Qijiang River in Zhongshan City, formerly known as Zhongshan powder factory, originally a state-owned enterprise in Zhongshan City, founded in 1956, covering an area of 101280 square meters. It is a professional food manufacturer In 2001, the company was transformed into a private limited liability company. The company has more than 600 employees, including more than 70 professional and technical personnel. Its main products are "maiyile" brand frozen drink series products, "Lotus" brand water mill stick, glutinous rice powder, starch series. In 1984, the company began to develop a series of frozen ice cream drinks, and introduced production lines and domestic supporting facilities from Italy, Germany, Japan, Austria and other countries. After more than 20 years of supporting development, especially after the transformation, nearly 50 million yuan has been invested in the technical transformation of the original production equipment of ice cream and the freezing chain of transportation, wholesale and retail, making this old enterprise with more than 50 years of history have more professional technology and equipment to participate in a new round of market competition. At present, the company has 50000 tons of production power (water, electricity, steam) foundation and 30000 tons of ice cream production capacity. The company has developed nearly 100 best-selling varieties, products all over the provinces and regions of South China, with hundreds of distributors and tens of thousands of franchised retail outlets. "Maiyile" has become a well-known cold drink brand in South China. In order to carry out low-cost expansion and expand the influence of the company's sales market and products, the company started to set up subsidiaries outside the province. Since 1995, it has successively set up subsidiaries in Hubei, Sichuan and Hunan, with a certain social impact. After the transformation of the company, through asset restructuring, the original three subsidiaries of Hubei, Sichuan and Hunan were integrated into one subsidiary, Hunan Meiyile Food Co., Ltd., which played an important role in the invincible position of the company in the fierce market competition. In the face of achievements and difficulties, the company will adhere to win with quality, take the road of high-quality products and services to return to consumers and customers. In line with the rigorous work style and professionalism of "maiyile people", we will continue to explore and forge ahead in the fierce market competition, and strive to build "maiyile" into an excellent cold drink industry in China in the near future Brand!
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