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英文翻译：Shenyang Hongyao Group Co., Ltd., founded in 1957, is a well-known enterprise in the field of injury medicine. It is a joint venture between Taiwan, Hong Kong and Macao. Founded in 1957, it has a glorious history of more than 50 years. Shenyang Hongyao people have met their mission, judged the situation, and grasped the historical opportunity. In 2008, they began to implement the strategy of asset restructuring and brand upgrading. In the past 50 years of development, all generations of Shenyang Hongyao people have always adhered to the enterprise tenet of "creating excellent national medicine and benefiting human health"; adhered to the business philosophy of "good conscience medicine"; carried out production management and quality management in strict accordance with the national GMP standards, and focused on building a win-win cooperative relationship with business partners, so that the golden brand of Shenyang Hongyao is always shining Hui. At present, the company can produce more than ten dosage forms and more than 150 varieties. Fifty five varieties have entered the national medical insurance catalog and more than seventy varieties have entered the national OTC product catalog. In 1972, Shenyang Hongyao Pharmaceutical Co., Ltd. developed and produced Hongyao tablets by using modern science and technology according to the classic prescriptions that have been popular among the people for a long time. After decades of continuous development and innovation, Shenyang Hongyao has developed into a family series of products covering two major ways of oral and external administration, including Shenyang Hongyao tablet, Shenyang Hongyao capsule, Hongyao paste, Hongyao aerosol, Hongyao tablet and other dosage forms, which has become a common household drug for the common people. Other products of the company, such as Rupixiao tablet, zhuofengtougu pill, Haizhu panting tablet, Guanxinsuhe pill, Niuhuang Jiangya pill, etc., are favored by the majority of medical workers and patients with their unique curative effect, excellent quality and reasonable price. The company pays attention to product R & D and quality management system construction. Relying on Shanghai University of traditional Chinese medicine and China Pharmaceutical University, the company cooperates with Shenyang Pharmaceutical University and Liaoning University of traditional Chinese medicine to form a scientific research and clinical strategic alliance, establish a postdoctoral research workstation, and guarantee the support of product R & D. Shenyang Hongyao put the quality first. Starting from the source, it established Bozhou decoction pieces processing plant in Bozhou, Anhui Province, and established an inspection system to ensure that the raw materials are free of pollution and adulteration. In addition, Shenyang Hongyao GAP base covering several hundred mu has been established in Tieling City, Liaoning Province. Fulfill the commitment of "good conscience medicine" to consumers and society. Shenyang Hongyao company has a high market share and market share in the Northeast market with Liaoning Province as the main body. Meanwhile, it has a stable distribution channel, a wide range of market terminals and a good awareness among consumers. The enterprise has continuously expanded the market share of foreign ports, determined the marketing strategy and layout of consolidating the northeast, chasing the Central Plains and radiating the whole country. By the end of 2010, the annual sales revenue of Shenyang Hongyao Group Co., Ltd. will exceed 300 million yuan and realize 80 million yuan of profit and tax. At the same time of the initial completion of the national market coverage, Shenyang Hongyao pharmaceutical has exported its products to the Americas and Southeast Asia, and started the planning and layout of the international market. In order to further enhance the brand influence of "Shenyang Hongyao" and accelerate the brand upgrading. At the end of 2007, the company launched the integrated marketing strategy. At the beginning of 2008, it joined hands with the domestic marketing planning agencies to use provincial satellite TV, various media, public relations activities, national networks, newspapers and other industry media, strengthen brand communication, and combine with terminal promotion and upgrading to launch the red drug family products of Shenyang grandly to consumers from multiple perspectives. Through the implementation of "Blue Ocean Strategy" of Shenyang Hongyao family, to expand brand awareness. Through the distinctive brand identification symbols of red heshibi and Shenyang Hongyao, we can express the responsibilities and obligations of Shenyang Hongyao in giving gifts to patients and giving back to the society, and interpret the meaning of unity, cooperation and prosperity of enterprises. Shenyang Hongyao company attaches great importance to establishing the brand values of loving the public welfare and repaying the society. During the "5.12" Wenchuan earthquake, it generously donated 1 million yuan worth of drugs to the disaster area to help the people in the disaster area heal and relieve pain. At the same time, the employees of the company spontaneously donate materials to help the people in the disaster area share their worries and solve their difficulties. On the occasion of the 11th National Games, Shenyang Hongyao donated drugs and money to the organizing committee free of charge for the treatment of injuries caused by falls of staff and athletes participating in the venue construction. In April 2010, after the disaster in Yushu, Qinghai Province, Shenyang Hongyao company entrusted Shenyang Red Cross Society to donate 1 million yuan of Shenyang Hongyao family drugs to Yushu disaster area, and donated love umbrellas to Yushu, Wenchuan and Shenyang earthquake orphans during the World Red Cross Memorial Day 5.8. After the 7.0-magnitude earthquake in Ya'an, Sichuan Province in April 2013, Shenyang Hongyao took emergency measures to donate 1 million yuan worth of disaster relief drugs to the earthquake stricken areas of Ya'an, Sichuan Province through the Shenyang Red Cross Society, and decided to quickly allocate disaster relief drugs to the disaster stricken areas, so as to make a contribution to the early recovery, reconstruction of homes, and overcoming difficulties of the people in the disaster areas.

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