【Clarks官网,休闲鞋,奢侈品是哪个国家的品牌?】
“其乐CLARKS”气垫鞋连续两年在当今世界休闲鞋排行榜上名列第一,成为现代的时尚男士休闲鞋首选品牌,产品无论在面料、款式上均带动当今舒适、科技、潮流、的休闲时尚,尽显现代男士的独特风格。
早在早在1825年,Cryus和JamesClark两兄弟就在英国的森马斯城镇,利用羊皮制造皮鞋及拖鞋起家。Clarks这个品牌,便是由百多年前的英国,流传至今。根深蒂固的Clarks,经过岁月的洗礼,已经籍根于欧洲人的心目中,成为欧洲皮鞋的代名词。经过几代人的改良,Clarks依然在当今变化多端的大潮流中屹立不倒,并且始终在皮鞋领域保持着王者的地位。Clarks最出名的有三个系列:Activeair、Italy&ATL、Wallabee。其中又以Original(原味)的Wallabee在现在复古风盛行的潮流下最受大众欢迎。Clarks的法宝就是优质的用料、精良的做工和高科技所带来的舒适感。Clarks还迎合更多人不同口味,创立不同的分支以满足不同喜好人士的需求。
1825年,24岁的塞若斯·Clarks开设了一个生产羊皮地毯的作坊。五年之后,塞若斯的弟弟詹姆斯加入了兄长的生意,开始利用制造地毯剩余的角料制造拖鞋,大受欢迎。
1842年Clarks已经有900多名雇员,每年生产12000双皮鞋,并销售到澳大利亚等遥远的国家。
1851-1856年Clarks在伦敦水晶宫举行的大博览会上获得了两个奖项。公司引入胜家衣车(Singersewingmachine),令生产的质和量大大提升,为日后Clarks的百年基业奠下稳健的基础。其后,Clarks推出“Hygienicline”鞋履系列,以体贴人脚线条形状为卖点,甫发售即大受欢迎,为Clarks建立了舒适便鞋(foot-friendlyshoes)生产商的品牌形象。
1870年将公司的羊皮地毯业务抽掉,专心进行鞋类的制造,成为英国制鞋企业中最早引入机器进行生产的公司。
1883年,Clarks推出了符合人脚曲线的“健康靴”系列,并以其卓越的舒适性为Clarks的产品在业界确立了声名。
1925年建立了第一个Clarks实验室建立。
1952年第一个Clarks专卖店诞生。
1980年Clarks收购英国K皮鞋公司。2001年Clarks进军欧洲童鞋市场。2004年中国区Clarks公司正式成立。
踏入二十世纪初,Clarks加速扩张,且大力研发造鞋新科技,采用新物料造鞋,并利用大量生产的经济效益,赚取更大的利润,使品牌得以茁壮成长。在这时期,Clarks把不少注意力放于女装鞋履之上。第二次世界大战后,Clarks推出了不少经典的鞋款,广受鞋迷欢迎,行销全球。此令Clarks这英伦名字走向世界,成为英伦流行衣履文化的其中一个象征。什么样的鞋款有这样的能耐风靡全球?其中一款是“Desertboot”,是五十年代Clarks的代表作。这款经典靴子是第四代传人NathanClark所设计,灵感来自Nathan从军时,同袍于埃及开罗的市集上买回来的一双靴子。因而得名“Desertboot”(沙漠靴子)。靴子的简洁外形令它不只在沙漠行走,足迹更遍及各大都市的鞋店。另一款Wallabee,于六十年代发行,状似北美洲印第安人所穿的软皮平底鞋(moccasin),外形讨好,大受欢迎。除此之外,Clarks也在六十年代大力发展儿童便鞋,瞬即为儿童鞋履树立了舒适合脚的模范。
发展至今,Clarks的全球营业额已高达九亿五千五百万英镑,平均每年售出四千一百万双鞋子,全球员工超过一万二千人。
英文翻译:"Qile Clarks" air cushion shoes ranked first in the world leisure shoes list for two consecutive years, becoming the first choice brand of modern men's leisure shoes. The products, no matter in the fabric and style, all drive today's comfort, technology, trend and leisure fashion, showing the unique style of modern men. As early as 1825, two brothers, cryus and James Clark, started their business in the town of somas, England, by making leather shoes and slippers out of sheepskin. Clarks, the brand, is from the United Kingdom more than 100 years ago, and it has spread to this day. Deeply rooted Clarks, after years of baptism, has become a synonym for European leather shoes, rooted in the minds of Europeans. After several generations of improvement, Clarks still stands in today's changing trend, and has always been the king in the field of leather shoes. Clarks is best known for three series: activeair, Italy & ATL, wallabee. Among them, wallabee with original style is most popular in the current trend of retro style. Clarks' magic weapon is the comfort brought by high-quality materials, excellent workmanship and high technology. Clarks also caters to more people with different tastes and creates different branches to meet the needs of people with different tastes. In 1825, 24-year-old Cyrus Clarks opened a workshop to produce parchment carpets. Five years later, serous's brother James joined his brother's business and began to make slippers out of the leftover bits of carpet. In 1842, Clarks had more than 900 employees, producing 12000 pairs of leather shoes every year and selling them to distant countries such as Australia. In 1851-1856, Clarks won two awards at the grand exposition held in Crystal Palace, London. With the introduction of singer shopping machine, the company has greatly improved the quality and quantity of its production, laying a solid foundation for Clarks' centennial industry in the future. After that, Clarks launched the "hygienicline" shoes series, with the consideration of the shape of human feet as the selling point. When it was launched, it was very popular, and established the brand image of the manufacturer of foot friendly shoes for Clarks. In 1870, the company took out its sheepskin carpet business and focused on the manufacture of shoes, becoming the first company in the UK to introduce machines for production. In 1883, Clarks launched a series of "healthy boots" that fit the curve of human foot, and established its reputation in the industry for its excellent comfort. The first Clarks laboratory was established in 1925. The first Clarks store was born in 1952. In 1980, Clarks acquired K Leather Shoes Co., Ltd. Clarks entered the European children's shoe market in 2001. In 2004, Clarks company in China was officially established. At the beginning of the 20th century, Clarks accelerated its expansion, vigorously researched and developed new technologies for shoe making, used new materials to make shoes, and used the economic benefits of mass production to earn more profits, so that the brand can thrive. During this period, Clarks paid a lot of attention to women's shoes. After the Second World War, Clarks launched many classic shoes, which were popular with shoe fans and sold all over the world. This makes Clarks, the British name, go to the world and become one of the symbols of British popular clothing culture. What kind of shoes are so popular around the world? One of them is "desert boot", a masterpiece of Clarks in the 1950s. This classic boot was designed by Nathan Clark, a fourth generation successor, and was inspired by a pair of boots that Nathan bought at a market in Cairo, Egypt, when he joined the army. So it's called "desert boot.". The simple shape of the boots makes it not only walk in the desert, but also walk in the shoes shops of every metropolis. Another wallabee, released in the 1960s, looks like a moccasin worn by North American Indians. It's flattering and popular. In addition, Clarks also made great efforts to develop children's casual shoes in the 1960s, which immediately set a comfortable and fit model for children's shoes. So far, Clarks' global turnover has reached 955 million pounds, with an average of 41 million pairs of shoes sold each year and more than 12000 employees worldwide.
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