【何济公牌是哪个国家的品牌？】

广州白云山制药股份有限公司白云山何济公制药厂，为广州医药集团有限公司成员，是国家商务部第一批认定的“中华老字号”企业。 

白云山何济公制药厂现有员工800多人，各类专业技术人员占全厂总人数24%，其中执业药师20人，高中级工程技术人员48人。拥有橡胶膏剂、散剂、眼膏剂、颗粒剂、滴眼剂、胶囊剂、栓剂、溶液剂、喷雾剂、滴鼻剂、软膏剂、乳膏剂、搽剂、贴剂等15个GMP认证剂型，共260多个国药准字品种；拥有4万平方米现代化厂房建筑，是全国生产解热镇痛药和外用药规模最大的制药企业。

中华老字号 济世为公精神薪火相传

广州白云山制药股份有限公司白云山何济公制药厂，是由其前身为“何济公药行”的广州白云山何济公制药有限公司与前身为“新民敷料厂”的广州白云山制药股份有限公司白云山外用药厂于2007年1月1日整合而成。白云山何济公制药厂的发展史是一部不断整合的发展史，虽历经多次合并更名，但其“济世为公”精神薪火相传，被奉为企业经营发展的圭臬。

从清光绪年间徐宁远堂生产清凉油开始，到东渡扶桑的学子陆顺天民国12年在广州建立广州卫生材料厂的前身新民敷料厂，开创了广东乃至整个华南地区卫生材料之先，迄今已有百余年历史；从抗日战争爆发，“何济公”创始人何福庆先生本着救国救民的满腔热枕，于1938年建立何济公药行，到现在成为专业化生产解热镇痛药、外用药企业的白云山何济公制药厂也已超过70年的历史！

济公，是南宋一位学问渊博、行善积德的得道高僧。他懂医术，为百姓治愈了不少疑难杂症；他扶危济困、除暴安良、彰善罚恶等美德，在人们心目中留下了独特而美好的印象。取名“何济公”，是因为何济公药行创始人何福庆，他乐善好施，效法“济公”普济众生，将医药和慈善结合在一起；同时，由于“何济公”谐音“活济公”，故在长江南北一时出现了广东有个“活济公”的传说，“何济公”其名不胫而走。何济公创始人何福庆在1936年间开始研制“灭痛星”，后改名为“解热止痛散”。“何济公”牌成药解热止痛散（现名为阿咖酚散），当时仅一分半钱一包，价廉物美，深受群众欢迎。“何济公，何济公，止痛唔使五分钟”、“发烧发热唔使怕，何济公止痛散顶呱呱”的民谣传誉民间，何济公品牌形象深受百姓信赖。

何济公创始人何福庆生于1909年，祖居广东南海恩洲王圣堂村(今广州市白云区广源路王圣堂)。1938年，他在广州河南鹤洲直街积善行开办了何济公药行，并为自己开办的药业立下了“半为慈善半营生，利人利已驰盛誉”的经营宗旨。作为制药业，它是一种带有慈善性的事业。生产和经营药品不能唯利是图，但又不能只讲慈善而不计成本和效益。作为药品，当然它首先要有良好的使用价值，即能治病，但同时它又要创造出经济价值，才能扩大再生产。价廉物美的“何济公”解热止痛散自问世半个多世纪以来能经久不衰，在同类产品的竞争中能后来居上，解放后仍是一枝独秀，其原因就在于此。

由于广州何济公制药厂生产经营下乡成药有方，国家化工部、卫生部、商业部、供销合作总社共同指定，从1965年起，广州何济公制药厂成为以生产经营下乡成药为主的重点综合性制药厂。

作为一家拥有70多年历史的中华老字号、广东省著名企业，白云山何济公制药厂连续18年被广州市工商局评为重合同守信用单位，是一家具有高度社会责任感的企业，秉承创始人何福庆先生所倡导的“半为慈善半营生，利人利己驰盛誉”经营理念，以科技为动力，以市场为导向，以品牌为核心，以诚信为准则，以满足人民不断增长的医药需求为宗旨，为人类的健康事业作了积极贡献。

追求卓越品质 科技促企业腾飞

质量是企业的第一生命。作为国内专业生产解热镇痛药和外用药企业，白云山何济公凭借技术为前导，用质量监控为手段，全力确保产品质量。企业所有药品剂型均通过国家GMP认证，通过全面实施ＧＭＰ管理，生产质量管理更加科学化规范化。作为制药企业，白云山何济公人以高度的社会责任感和敬业精神，一如既往追求卓越品质。白云山何济公在产品研发上以市场为向导，筛选具有良好市场前景的产品，进行二次开发，同时加快新产品的研制，以增强企业可持续发展能力。同时，白云山何济公着力搭建外用药和解热镇痛药的专业研发平台，除了自己的研发机构外，目前在建的广东省重点医药实验室白云山化学药创新中心也设置了外用药及解热镇痛药专门研究机构，对现有产品进行筛选和升级换代，统一白云山何济公VI设计，统一品牌形象，提升产品科技附加值，提高了产品的核心竞争力。

正因为卓越的产品品质和高水平的技术含量，一部何济公阿咖酚散的生产史，就是中国民族医药工业发展史的见证！抗战期间上市的何济公阿咖酚散，堪称中国化学合成药的“活化石”，目前年产销规模达到30亿包，全国市场占有率超过70％；何济公的另一个主打产品“701”跌打镇痛膏，采用岭南传世名方精制而成的风湿跌打良药，是“广东省名牌产品”、“广州市名牌产品”、“2003年广州十大发明专利”产品，中国外用贴膏类出口第一产品，入选最新2010年版《中国药典》；白云山牌风油精全国销量第一！“白云山”牌风油精的生产，采用了全国独有的全自动机械化包装工艺设备，企业自主研发的高速拧盖机和贴标机，在国内同类企业中率先实现了风油精生产的全程机械化，克服生产环节中的污染，大大增强了产品质量安全，企业严把风油精原料选材质量关，在同类产品中不但色泽较同类产品清透，香味更纯正，成为广大消费者公认的好产品；白云山牌复方醋酸地塞米松乳膏采用法国纳米透皮技术，吸收快，止痒更快！是治疗各类皮炎、湿疹的经典用药，其超细乳膏基质加工工艺，增加乳膏时的细腻感，同时也增加膏体的稳定性，这些技术工艺特点在消费者直观感受就是起效快、作用强，从而赢得了更广泛的消费者认同。

大品牌 创新营销赢市场

作为何济公工创始人何福庆先生就对市场营销和品牌建设有独到见解，他曾说：“我卖田卖地都要卖(做)广告”。他不但将过去能买几十亩地的积蓄拿来做广告，甚至连仅有的二亩祖田都卖掉做广告。在1946年一天，汉口《新湖北日报》在头版显要位置，登出一幅“广东飞来何济公”的广告，搅得达官贵人神色慌张，平民百姓则莫名其妙；第二天又登出“止痛唔使(不用)五分钟”的广告字样，使人更加丈二金刚摸不着头脑；第三天才解释悬念，详细说明灭痛星——止痛散是经留学美国医药博士发明，在国内外行销，由广东何济公药行制造，刚用飞机运到等等。为此，轰动了武汉三镇。

今天，“何福庆营销创新”故事依然广为流传，激励何济公人不断创新市场营销。在经营管理和客户服务方面，白云山何济公制药厂引进先进的营销管理模式，借助白云山品牌，不断加强与以医药商业批发及药品零售终端为主体的客户的战略伙伴合作关系，积极调整销售政策，全力以赴，为营造厂商双赢的局面而不懈努力。同时加强与医药商业批发及药品零售终端客户的战略合作伙伴关系，积极完善全国性OTC网络体系，渠道、终端、广告的有效协调平衡，以客户利益最大化为企业经营法则，携手共创厂商多赢新局面！

凤凰涅槃 感动中国

提起“何济公”，人们就会想起英烈——向秀丽。向秀丽生前是广州何济公制药厂的年青女工、中共党员，1958年12月13日化工车间失火，危及易燃易爆化工原料和整个厂房，所处繁华商业区居民生命财产也受到严重威胁，在这关键时刻，她奋不顾身与烈火搏斗，身体严重烧伤，经多方抢救无效，于1959年1月15日光荣牺牲，终年25岁。1959年1月23日,《南方日报》的一篇报道《向秀丽是党的好女儿》一石激起千层浪。接着《人民日报》以向秀丽事迹写了《毫不利己、专门利人》的编后话，《中国青年报》发表了《崇高的品质、光辉的榜样——悼念和学习向秀丽同志》的社论。老一辈无产阶级革命家董必武、陈毅、林伯渠、郭沫若和当时省、市领导人陶铸、朱光、王德、赵武成、薛焰等同志都分别为向秀丽题词或作诗，以表彰英烈，策励来兹。

2009年，为推动群众性爱国主义教育活动深入开展，迎接新中国成立６０周年，经中央批准，在中央宣传部、中央组织部、中央统战部、中央文献研究室、中央党史研究室、民政部、人力资源社会保障部、全国总工会、共青团中央、全国妇联、解放军总政治部等１１个部门联合组织开展全国“双百”评选活动中，有“火凤凰”美誉的羊城英烈向秀丽入选“１００位新中国成立以来感动中国人物”。2009年也是向秀丽烈士牺牲50周年，她的事迹又一次引起了社会各界的高度关注。新华社、中央电视台、广东电视台、新华月报、南方日报、广州日报、南方杂志社、新快报、南方都市报等媒体单位派出记者对向秀丽事迹进行采访报道。其中，中央电视台新闻中心就向秀丽事迹进行专题采访，摄制了专题片《舍身救火的巾帼英雄——向秀丽》，于中央一台《人民英模》专栏播出。

70多年来“何济公”一路铮然砥砺，向秀丽的感人故事激励着一代代何济公人。透过现象看本质，这些故事之所以发生在“何济公”，正是这个中华老字号药企的文化沃土长期孕育养成的结果，与何济公创始人何福庆先生所倡导的“半为慈善半营生，利人利己驰盛誉”经营理念相得益彰，并在解放后的社会主义改造中不断促进发展，不断演绎更多向秀丽般的英雄故事！

今天，“忠于职守、甘于奉献”成为向秀丽精神的核心价值，是企业文化的“脊梁”和财富，推动白云山何济公的企业文化品牌建设，彰显企业的优秀文化，激励着何济公人开拓创新、奋勇向前。

携手未来 共创辉煌

胸怀凌云志，脚踏实地行。真诚的白云山何济公人正以饱满的热情，细致周到的专业服务，倾力打造中国解热镇痛类驰名品牌和外用药第一品牌！“团结、发展、再造、突破”——我们相信，凭借着一代代白云山何济公人的智慧和心血凝结而成的专业技术品牌优势及其独特的企业文化内涵，白云山何济公制药厂的明天将会更加灿烂辉煌！

英文翻译：Baiyunshan he Jigong pharmaceutical factory of Guangzhou Baiyunshan Pharmaceutical Co., Ltd., a member of Guangzhou Pharmaceutical Group Co., Ltd., is one of the first batch of "Chinese time-honored brand" enterprises recognized by the Ministry of Commerce. Baiyunshan he Jigong pharmaceutical factory has more than 800 employees, 24% of which are professional technicians, including 20 licensed pharmacists and 48 high-school engineering technicians. It has 15 GMP certification forms, including rubber paste, powder, eye ointment, granule, eye drops, capsules, suppository, solution, spray, nasal drops, ointment, cream, liniment, patch, etc., with a total of more than 260 quasi Chinese medicine varieties. With 40 thousand square meters of modern factory buildings, it is the largest pharmaceutical company in the country to produce antipyretics and analgesics. The Chinese Time-honored Brand Jishi is the spirit of the public. It is said that Baiyunshan hejigong pharmaceutical factory of Guangzhou Baiyunshan Pharmaceutical Co., Ltd. was integrated on January 1, 2007 by Guangzhou Baiyunshan hejigong Pharmaceutical Co., Ltd., formerly known as "he Jigong pharmaceutical company" and Baiyunshan Wai pharmaceutical factory of Guangzhou Baiyunshan Pharmaceutical Co., Ltd., formerly known as "Xinmin dressing factory". The development history of Baiyunshan he Jigong pharmaceutical factory is a history of continuous integration. Although it has been merged and renamed many times, its spirit of "saving the world for the public" has been passed down from generation to generation and is regarded as the standard of enterprise management and development. From Xu ningyuantang's production of cool oil in the reign of Guangxu in the Qing Dynasty to Lu Shuntian, a student who crossed Fusang in the East, who established Xinmin dressing factory, the predecessor of Guangzhou health material factory in Guangzhou in the 12th year of the Republic of China, founded the first place of health materials in Guangdong and even in the whole South China area, which has a history of more than 100 years; from the outbreak of the Anti Japanese War, Mr. He Fuqing, the founder of he Jigong, was full of enthusiasm to save the country and the people It has been more than 70 years since he Jigong pharmaceutical company was established in 1938 and now it has become a professional manufacturer of antipyretic and analgesic drugs and external medicine! Ji Gong was a learned and virtuous monk in the Southern Song Dynasty. He knew medical skills and cured many difficult and miscellaneous diseases for the people. He helped the people in need, eliminated the tyranny, showed good and punished evil and other virtues, leaving a unique and beautiful impression in people's mind. He Jigong is named because he Fuqing, the founder of he Jigong pharmaceutical company, is kind and benevolent, imitates "Jigong" to help all living beings, and combines medicine and charity together. At the same time, because "he Jigong" is homonymous for "huojigong", there is a legend of "huojigong" in Guangdong in the South and north of the Yangtze River. The name of "he Jigong" is widely spread. He Fuqing, the founder of he Jigong, began to develop "mietongxing" in 1936, and later changed its name to "Jiere Zhitong San". "He Jigong" brand medicine antipyretic Zhitong powder (now known as acarboxyl powder), at that time, it was only a cent and a half of money and a package, cheap and good quality, and was popular with the masses. The ballad "he Jigong, he Jigong, pain relief for five minutes", "fever for fear, he Jigong pain relief for peerless" is well known among the people, and he Jigong's brand image is deeply trusted by the people. He Fuqing, the founder of he Jigong, was born in 1909, and his ancestral home is wangshengtang village, enzhou, Nanhai, Guangdong (now wangshengtang, Guangyuan Road, Baiyun District, Guangzhou). In 1938, he established he Jigong pharmacy in jishanxing, hezhouzhi street, Henan Province, Guangzhou, and set up the business tenet of "half for charity, half for profit, and full of fame" for his pharmaceutical industry. As a pharmaceutical industry, it is a philanthropic cause. The production and marketing of drugs should not be mercenary, but should not only focus on charity and ignore costs and benefits. As a drug, of course, it must have good use value first, that is, it can cure diseases, but at the same time it must create economic value to expand reproduction. The reason is that he Ji Gong antipyretic and analgesic powder, which is cheap and good in quality, has been lasting for more than half a century since it came out. It can catch up in the competition of similar products, and it is still an outstanding product after liberation. Since 1965, Guangzhou He Ji Gong pharmaceutical factory has become a key comprehensive pharmaceutical factory mainly engaged in the production and operation of rural ready-made drugs. As a well-known enterprise in Guangdong Province with a history of more than 70 years, Baiyunshan he Jigong pharmaceutical factory has been appraised as a contract and credit keeping unit by Guangzhou Administration of industry and Commerce for 18 consecutive years. It is an enterprise with a high sense of social responsibility. It adheres to the business philosophy of "half for charity, half for business, half for self-interest" advocated by its founder, Mr. He Fuqing. It is driven by science and technology Guided by the market, with brand as the core, with integrity as the criterion, and with the purpose of meeting the growing medical demand of the people, we have made positive contributions to the cause of human health. The first life of an enterprise is to pursue excellent quality and promote the quality of enterprise's take-off by science and technology. As a professional manufacturer of antipyretics and analgesics at home and abroad, he Jigong of Baiyunshan, with technology as the leader and quality control as the means, strives to ensure product quality. All pharmaceutical dosage forms of the enterprise have passed the national GMP certification. Through the full implementation of GMP management, the production quality management is more scientific and standardized. As a pharmaceutical enterprise, he Jigong of Baiyunshan always pursues excellent quality with a high sense of social responsibility and professionalism. Baiyunshan he Jigong takes the market as the guide in product research and development, selects products with good market prospects, carries out secondary development, and speeds up the development of new products to enhance the sustainable development ability of the enterprise. At the same time, he Jigong of Baiyunshan focuses on building a professional R & D platform for external drugs and antipyretic analgesics. In addition to his own R & D institutions, Baiyunshan chemical medicine innovation center, a key pharmaceutical laboratory in Guangdong Province, has also set up a special research institution for external drugs and antipyretic analgesics to screen and upgrade the existing products, unify the VI design and products of he Jigong of Baiyunshan Brand image, enhance the added value of product technology, improve the core competitiveness of products. Because of the excellent product quality and high level of technical content, a production history of he Jigong acarboxylic powder is the witness of the development history of China's national pharmaceutical industry! During the Anti Japanese War, he Jigong's acapul powder was listed as the "living fossil" of China's chemical synthetic drugs. At present, its annual production and marketing scale reached 3 billion packages, with a national market share of more than 70%. He Jigong's other main product, "701" Dieda analgesic cream, is a good rheumatic Dieda drug refined by Lingnan's famous formula, which is a "famous product of Guangdong Province" and "famous product of Guangzhou City" "Top ten invention patents of Guangzhou in 2003", the first export product of China's external pastes, was selected into the latest 2010 edition of China Pharmacopoeia; Baiyunshan brand of Fengyoujing has the first sales volume in China! The production of "Baiyunshan" brand essence of wind and oil adopts the national unique fully automatic mechanical packaging process equipment, the high-speed cover screwing machine and labeling machine independently developed by the enterprise, which takes the lead in realizing the whole process mechanization of the production of essence of wind and oil among the domestic similar enterprises, overcomes the pollution in the production process, greatly enhances the product quality and safety, and the enterprise strictly controls the quality of raw materials selection of essence of wind and oil Compared with the same kind of products, the color and fragrance of these products are clear and pure, which has become a good product recognized by the majority of consumers. The Baiyunshan brand compound dexamethasone acetate cream adopts the French nano transdermal technology, which can absorb quickly and stop itching faster! It is a classic medicine for the treatment of various kinds of dermatitis and eczema. Its ultra-fine cream matrix processing technology increases the delicate feeling of cream, and also increases the stability of cream body. These technical features have a quick effect and strong effect on the consumers' intuitive feeling, thus winning a wider consumer recognition. As the founder of he Jigong, Mr. He Fuqing has unique views on marketing and brand building. He once said: "I sell land and land with advertisements.". He not only used to buy dozens of acres of land savings for advertising, even the only two acres of zutian are sold for advertising. One day in 1946, Hankou new Hubei Daily published an advertisement on the front page of "he Jigong from Guangdong Province", which made the dignitaries look flustered, while the common people feel confused. The next day, it published an advertisement like "don't use five minutes to relieve pain", which made people feel more confused. The third day, it explained the suspense and explained in detail that mietongxing - Zhitong powder was invented by a doctor of medicine studying in the United States and marketed at home and abroad. It was manufactured by he Jigong pharmaceutical company in Guangdong Province and just arrived by plane. For this reason, the three towns of Wuhan were sensationalized. Today, the story of "he Fuqing's marketing innovation" is still widely spread, encouraging he Jigong people to innovate marketing continuously. In terms of operation management and customer service, Baiyunshan he Jigong pharmaceutical factory introduces advanced marketing management mode, with the help of Baiyunshan brand, continuously strengthens the strategic partnership with the customers whose main body is the pharmaceutical commercial wholesale and pharmaceutical retail terminal, actively adjusts the sales policy, goes all out, and makes unremitting efforts to create a win-win situation for the manufacturers. At the same time, we should strengthen the strategic partnership with the terminal customers of pharmaceutical wholesale and retail, actively improve the national OTC network system, effectively coordinate and balance channels, terminals and advertisements, take the maximization of customers' interests as the business operation principle, and work together to create a new win-win situation for manufacturers! Phoenix Nirvana moved China to mention "he Jigong", people will think of heroes - Xiang Xiuli. Xiang Xiuli was a young female worker and Party member of Guangzhou he Jigong pharmaceutical factory before her death. On December 13, 1958, a fire broke out in the chemical workshop, endangering the flammable and explosive chemical raw materials and the whole plant, and the lives and properties of the residents in the bustling commercial area were also seriously threatened. At this critical moment, Xiang Xiuli tried to ignore the fight between herself and the fire, and her body was severely burned, which was invalid after multiple rescue. On January 15, 1959, she was honored Sacrifice, 25 years old. On January 23, 1959, "Xiang Xiuli is the party's good daughter", a report in Nanfang Daily, aroused a thousand waves. Then the people's daily wrote the post editor's speech of "no self-interest, special interest" with Xiang Xiuli's deeds, and the China Youth Daily published the editorial of "lofty quality, glorious example -- mourning and learning from Comrade Xiang Xiuli". Dong Biwu, Chen Yi, Lin Boqu, Guo Moruo, the proletarian revolutionaries of the older generation, and Tao Zhu, Zhu Guang, Wang De, Zhao Wucheng, Xue Yan, the provincial and municipal leaders at that time, all wrote poems or inscriptions for Xiang Xiuli in recognition of her heroes and encouraged her to come here. In 2009, in order to promote the in-depth development of mass patriotic education activities and meet the 60th anniversary of the founding of the people's Republic of China, with the approval of the Central Committee, 11 departments were established, including the Propaganda Department, the Organization Department, the United Front Department, the literature research office, the Party History Research Office, the Civil Affairs Department, the human resources and social security department, the all China Federation of trade unions, the Central Committee of the Communist Youth League, the all China Women's Federation and the General Political Department of the PLA In the national "double hundred" selection activities jointly organized by various departments, Xiang Xiuli, a hero of Yangcheng city with the reputation of "fire phoenix", was selected as "100 people who have moved China since the founding of new China". In 2009, it was also the 50th anniversary of Xiang Xiuli's sacrifice. Her deeds once again attracted great attention from all walks of life. Xinhua news agency, CCTV, Guangdong TV, Xinhua monthly, Nanfang Daily, Guangzhou Daily, Nanfang magazine, xinkuai news, Nanfang Metropolis Daily and other media units sent reporters to interview and report on xiangxiuli's deeds. Among them, the CCTV News Center conducted a special interview on Xiang Xiuli's deeds, and produced the special film "sacrifice to save lives"

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