【新农村NEW VILLAGE是哪个国家的品牌？】

郑州新农村蔬菜食品有限公司成立于2006年4月，是河南省规模化豆芽生产企业之一，专于芽苗菜的研发、生产和销售，拥有自主品牌“芽状元”、“新农村”，日生产规模突破220吨，位居全国同类企业产销量前列。

郑州新农村蔬菜食品有限公司引进全自动生产流水线36条，建有封闭的培育车间、孵化车间、清洗包装车间、中央程控室等，从原料清洗、消毒、培育、孵化、发芽、去壳、脱水到产品包装、质量检测等各道环节均实现机械化作业、封闭无菌化生产和全程电脑控制，改写了河南省没有工厂化、规模化生产“放心豆芽”的历史，掀起了豆芽产业的革命。

2012年起，公司开始加快芽苗菜产业发展步伐，并通过产业升级与技术革新陆续向市场推出黑豆苗、豌豆苗、荞麦苗、松柳苗等芽苗菜产品。目前，公司生产芽苗菜品种已达14种，产品在郑州市场占有率达70%以上，面对400余家农贸市场经销商和40余家商超直接供货，基本覆盖郑州及其周边地区的所有市场。

近年来，为引导消费者消除认知偏见，回归健康饮食，新农村公司坚持以品牌战略为导向，加大研发力度，注重产品革新升级。

2016年7月，新农村公司推出芽苗菜新品牌——芽状元，在同行业中开创天然豆芽新品类，该品牌系列产品均采用达到出口标准的非转基因芽豆进行培育，采取350米深可引用级优质地下水生产，全程不添加任何其他物质。

芽状元主打“天然”品质，产品主要进驻郑州及周边城市的大型商超等蔬菜市场，着力打造全国芽苗菜品牌，为消费者提供更健康、更安全的芽苗菜产品。

目前，芽状元天然豆芽已进驻多家大型连锁超市，并成为众多学校和餐企的芽苗菜指定供应厂家。

2015年底，公司自主开发搭建的“芽苗菜溯源系统”投入使用，利用二维码技术，在全国同行业中实现“互联网+豆芽”，只需用手机扫一扫，便可知晓产品所有信息。

目前，公司所有产品均已纳入该系统内，从生产、流通到消费，均可实时双向追溯，实现“知根溯源、阳光生产”，为消费者营造安全、健康的芽苗菜消费环境。

今后，郑州新农村蔬菜食品有限公司将继续秉承“建立绿色民生工程，打造百年品牌企业”的发展愿景，大力实施品牌强企战略，开拓创新，铿锵前行，立志创建全国芽苗菜品牌，让每个中国人都吃上安全、健康的芽苗菜。

英文翻译：Zhengzhou new rural vegetable food Co., Ltd. was established in April 2006. It is one of the large-scale bean sprout production enterprises in Henan Province. It specializes in the research, development, production and sales of sprouted vegetables. It has its own brand "bud champion" and "new rural". Its daily production scale has exceeded 220 tons, ranking the first in the production and sales of similar enterprises in China. Zhengzhou new rural vegetable food Co., Ltd. has introduced 36 full-automatic production lines, built closed cultivation workshop, incubation workshop, cleaning and packaging workshop, central program control room, etc., and realized mechanized operation, closed aseptic production and full computer control in all links from raw material cleaning, disinfection, cultivation, incubation, germination, shelling, dehydration to product packaging, quality detection, etc , rewriting the history of Henan Province without industrialized and large-scale production of "rest assured bean sprouts", and setting off the revolution of bean sprout industry. Since 2012, the company began to speed up the development of sprout industry, and through industrial upgrading and technological innovation, successively launched sprout products such as black bean seedling, pea seedling, buckwheat seedling and pine willow seedling to the market. At present, the company has produced 14 kinds of sprout vegetables, with a market share of more than 70% in Zhengzhou. In the face of more than 400 dealers and more than 40 super direct suppliers, it basically covers all markets in Zhengzhou and its surrounding areas. In recent years, in order to guide consumers to eliminate cognitive bias and return to healthy diet, new rural companies adhere to the brand strategy as the guide, increase R & D efforts, and focus on product innovation and upgrading. In July 2016, the new rural company launched a new brand of sprouts and vegetables, yazhuangyuan, to create a new category of natural bean sprouts in the same industry. The brand series products are cultivated with non genetically modified bean that meets the export standard, and produced with 350m deep and high-quality groundwater with citation level, without any other substances added in the whole process. Yazhuangyuan focuses on "natural" quality. Its products are mainly sold in large-scale commercial and super vegetable markets in Zhengzhou and surrounding cities, striving to build a national brand of sprouts and provide consumers with healthier and safer sprouts and vegetables. At present, yazhuangyuan natural bean sprouts have entered many large-scale supermarket chains and become the designated supplier of sprouts for many schools and meal enterprises. By the end of 2015, the company developed and built the "traceability system for sprouts". It has been used in the same industry to achieve "Internet plus bean sprouts" by using two-dimensional code technology. Mobile phone scanning can only get all information about the product. At present, all products of the company have been included in the system. From production, circulation to consumption, they can be traced back in real time in both directions, realizing "root tracing, sunshine production", and creating a safe and healthy consumption environment for consumers. In the future, Zhengzhou new rural vegetable and Food Co., Ltd. will continue to adhere to the development vision of "building a green people's livelihood project and a century old brand enterprise", vigorously implement the strategy of building a strong brand, develop and innovate, forge ahead vigorously, and be determined to create a national sprout brand, so that every Chinese can eat a safe and healthy sprout.

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