【Burton是哪个国家的品牌？】

创于1977年，世界单板滑雪的开创者之一，全球领先单板滑雪品牌，涵盖单板/固定器/滑雪服/滑雪鞋等领域。

美国Burton是在1977年由美国爱好单板滑雪的小青年Jake Burton（当时23岁）用自己的名字创立的，由于JAKE本身就参与这项运动，所以马上就制作出了许多适合各种场合的滑雪器材和装备。作为单板滑雪一大品牌，已经带领市场多年。

Burton品牌产品从单板、固定器到服装都涉及，其下还拥有RED（护具）、ANON（雪镜）、GRAVIS（滑板鞋）、ANALOG（服装）。生产者们在制作新产品期间，经常在狭小旅馆房间的地板上早起晚睡、与世隔绝、放弃度假，经常被人认为是疯子。他们对于单板制作是残酷而挑剔的，连做梦都会想它、制造它、毁坏它、修改它。就是因为他们认真、执著的经营理念，Burton成为全球较大的单板制造商之一。

早在2000年Hiroshi就亲身示范把Burton带入日本，并且在专栏里介绍。直到今日，在滑雪领域大概占有了超过3成的市场份额。国外所有的单板滑雪杂志扉页无一例外都刊登了Burton的广告。

英文翻译：Founded in 1977, one of the world's founders of snowboarding, the world's leading snowboarding brand, covering the fields of snowboarding / fixer / ski suit / ski shoes, etc. Burton was founded in 1977 by Jake Burton (then 23), a young snowboarder in the United States. Because Jake himself participated in the sport, he immediately made many skiing equipment and equipment suitable for various occasions. As a big brand of snowboarding, it has led the market for many years. Burton brand products are involved in everything from veneer, fixer to clothing. Under them, there are red (protective equipment), Anon (snow mirror), gravis (skateboard shoes), and analog (clothing). During the production of new products, producers often get up early and go to bed late on the floor of small hotel rooms, are isolated from the world, give up holidays, and are often regarded as crazy people. They are cruel and fastidious about veneer making, even dreaming about it, making it, destroying it and modifying it. Because of their serious and persistent business philosophy, Burton has become one of the largest single board manufacturers in the world. Hiroshi demonstrated Burton to Japan as early as 2000, and introduced it in a column. Up to now, it has a market share of more than 30% in the field of skiing. Burton's ads are on the front page of all snowboarding magazines in foreign countries.

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