【巴口香是哪个国家的品牌?】
新疆伊犁巴口香实业有限责任公司(简称巴口香公司)是一家民营股份制企业。本公司于2003年6月通过竞拍的方式整体收购了破产企业原伊犁第二肉联厂及附属土地和设施。公司于2003年10月28日完成注册,该厂是由原商业部设计院根据欧盟的卫生标准设计建立的,属于大型肉类加工企业。公司经过近几年不断的探索总结,已成功创建了对肉牛进行标准化规模育肥的“托牛所”形式的新型利益联结机制,该机制可成功的将企业、牧民、银行、保险、国家监管职能部门等联结在一起,实现利益共享,风险共担。公司已于今年对现有基地进行改扩建,为公司扩大规模提供标准化原料的保障。公司在察布查尔县伊昭公路8公里处有占地1000亩地的养殖基地,专业对西蒙塔尔牛进行标准化养殖、育肥。公司总部设在察布查尔县固尔扎路73号,所有的日常业务及办公区域均在该厂区内进行;公司主要产品有:冷冻冷鲜牛羊肉、雪花肉系列以及“叼羊”牌肉串系列;随着公司屠宰加工能力的提升,已成功减少了我地区活畜外运,实现了就地加工。活畜外运的减少,使得大量架子牛留在本地,这必将促进本地区育肥生产,从而促进整个行业的产业化进程。
公司在经历了数年的经验教训和总结中依旧不断的超越自己,不断创新,不断探索新的发展模式以及销售模式,由起初传统的经销商+商超销售模式慢慢转变增加了全国巡回大巴扎、电子商务销售、产品外包销售等多种新型营销模式。
全国巡回大巴扎营销方式主要在于提高企业以及产品在疆外市场的知名度和影响力,让当地用户可以近距离的品尝和感受到来自西北优质肉品,不仅对于企业有宣传作用能让人了解本土企业的地域优势和产品的区别,还为当地的土特产进行宣传;电子商务模式是21世纪新的营销模式,这种销售模式不同于传统销售模式,做到无纸化办公,节省传统手续时间,客户可以分布在全国不同的城市乃至世界,同时也促进了当地物流业的发展;产品外包销售模式在一定程度上提高了工人的积极性,同时工人的待遇也有明显提高,外包负责人能专注并且专业的做某一单项,使产品精致和优质。
英文翻译:Xinjiang Yili bakouxiang Industry Co., Ltd. (bakouxiang company for short) is a private joint-stock enterprise. In June 2003, the company acquired the former Yili No.2 meat joint factory and its affiliated land and facilities as a whole through bidding. The company was registered on October 28, 2003. The factory was designed and established by the former Design Institute of the Ministry of Commerce in accordance with the European Union's health standards and belongs to a large meat processing enterprise. After continuous exploration and summary in recent years, the company has successfully established a new interest connection mechanism in the form of "cattle supporting house" for standardized scale fattening of beef cattle, which can successfully connect enterprises, herdsmen, banks, insurance, national regulatory departments, etc., to realize interest sharing and risk sharing. The company has expanded the existing base this year to provide the guarantee of standardized raw materials for the company to expand its scale. The company has a breeding base covering an area of 1000 mu at 8km of Yizhao road in Chabuchar County, specializing in standardized breeding and fattening of simmontal cattle. The company is headquartered at No.73, guerzha Road, Chabuchar County, where all the daily business and office areas are carried out. The company's main products are frozen fresh beef and mutton, snow meat series and "Diaoyang" brand meat string series. With the improvement of the company's slaughtering and processing capacity, it has successfully reduced the export of live animals in our region and realized on-site processing. With the decrease of live animal transportation, a large number of shelf cattle will stay in this area, which will promote the fattening production in this area and the industrialization of the whole industry. After several years of experience, lessons and summary, the company continues to surpass itself, innovate and explore new development mode and sales mode. From the original traditional dealer + supermarket sales mode, the company gradually changed and increased a variety of new marketing modes, such as national tour bazaar, e-commerce sales, product Outsourcing Sales, etc. The marketing mode of national tour in bazaar is mainly to improve the popularity and influence of enterprises and products in the market outside Xinjiang, so that local users can taste and feel the high-quality meat products from the northwest at a close distance. It not only has a promotional role for enterprises, but also can let people understand the regional advantages and product differences of local enterprises, and promote local specialties. The e-commerce mode is 21 The new marketing mode of the 21st century, which is different from the traditional sales mode, is paperless office, saving the traditional formalities time. Customers can be distributed in different cities and even in the world, and it also promotes the development of the local logistics industry. The product outsourcing sales mode improves the enthusiasm of workers to a certain extent, and the treatment of workers is also significantly improved. Outsourcing The person in charge can focus on and professionally do a single item to make the product exquisite and high quality.
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