【ROTEL是哪个国家的品牌？】

英文翻译：Founded in 1957, the family business took pains to make, test and listen to every new product before mass production. The experience of designing, developing and producing audio and video products has become the leader in audio field. The origin of rotel (originally called Roland) can be traced back to the early 1950s when it was sold to Sylvania TV sets in the United States. At that time, there were no Japanese Sony, Panasonic, Toshiba and other products Brand TV set. Because the AC voltage in Japan is different from that in the United States, it is not only necessary to sell as an agent, but also authorized to adjust the AC voltage of Sylvania products according to local requirements. So the engineering department became the goal of our early efforts. By 1961, we were out of the TV business and reorganized into a world-renowned manufacturer of high-quality audio products. In the 1960s, the design and production of audio product OEM became our mainstay. However, we continue to increase our own brand design and marketing efforts. The remarkable example is that in 1973, our rx-402 receiver was warmly praised and highly praised by the consumer report "best buy". But the consumer report may not know that the two products that have won the second place and the third place, although they are sold under different brands, are all from our rotel! During this period, our strategic direction was influenced by many forces. Obviously, the fierce competition in the stereo market in the late 1970s led to the trend of focusing only on functional features rather than sound quality. Soon, it turned into a market war with too many false elements. Many manufacturers' sales are not based on the real performance improvement of sound quality, but on the false measurement or fluorescent histogram to display the rated power of products. But we went the other way, and we didn't look back. In 1979, after careful consideration, we decided to resume our mission. Instead of pursuing "features", we are more focused on designing audio products that emphasize music preparation, high quality and people-friendly price. Based on our experience in mass production of high quality audio products in the Far East, this product plan adhering to the basic principles is summed up. Many of the products that have applied this product plan for more than 30 years are still in use today!

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