【威图VERTU是哪个国家的品牌?】
VERTU(威图、纬图)是诺基亚所成立的一家手机公司,以经营品牌的方式,由手机设计师Frank Nuovo设计。2012年,诺基亚将VERTU品牌90%的股权出售给了瑞典投资公司EQT。
1998年,诺基亚设计师弗兰克·诺佛(Frank Nuovo)开始构想一款手机。彼时,全球手机行业刚刚走出“大哥大”时代的设计思路,开始向“小而美”发展。诺基亚高层对诺佛的工作很感兴趣;同年10月,Vertu正式诞生,成为诺基亚的子品牌之一。
诺佛召集大批专家,为Vertu手机设定技术标准。2000年,Vertu公司正式成立,总部位于英国汉普郡。
2002年,Vertu发布产品Vertu Signature。这是一款直板手机,大量采用蓝宝石和红宝石材质,配备物理键盘,搭载Symbian系统,售价为4万美元。
2004年,Vertu发布了第二个产品系列Ascent,借鉴了跑车的设计灵感,同样采用直板造型。在接下来的两年里,Vertu又推出了贵金属版Signature,以及特别赛道版Ascent。除了材质更奢华,纹理更花哨外,这些产品并无明显不同。2006年,Vertu发布了第三个系列Constellation。
2009年,Vertu发布了翻盖手机Ayxta,铰链采用红宝石轴承,配备蓝宝石水晶双屏。2010年,Vertu发布智能手机Constellation Quest,外观酷似诺基亚E71。2011年,Vertu又发布了多款触摸屏智能手机。
英文翻译:Vertu is a mobile phone company founded by Nokia. It is designed by Frank Nuovo, a mobile phone designer, in the way of brand management. In 2012, Nokia sold a 90% stake in the Vertu brand to EQT, a Swedish investment company. In 1998, Nokia designer Frank Nuovo began to conceive of a mobile phone. At that time, the global mobile phone industry just stepped out of the design idea of the era of "big brother", and began to develop towards "small and beautiful". Nokia executives are very interested in novo's work; in October of the same year, Vertu was officially born and became one of Nokia's sub brands. Novo brings together a large number of experts to set technical standards for Vertu mobile phones. In 2000, Vertu company was officially established with its headquarters in Hampshire, UK. In 2002, Vertu released the product vertusignature. This is a straight mobile phone, which is made of sapphire and ruby, equipped with a physical keyboard and equipped with Symbian system. The price is 40000 US dollars. In 2004, Vertu launched its second product line, ascent, which draws on the design inspiration of sports cars and also adopts a straight shape. Over the next two years, Vertu launched its signature in precious metal and ascent in special track. Apart from more luxurious materials and more fancy textures, these products are not significantly different. In 2006, Vertu released its third series, constellation. In 2009, Vertu released ayxta, a flip phone with ruby bearings and sapphire crystal dual screens. In 2010, Vertu released the smartphone constellation quest, which looks like the Nokia E71. In 2011, Vertu launched a number of touch-screen smartphones.
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