【哥仑步Kolumb是哪个国家的品牌?】
哥仑步户外用品有限公司专业从事户外用品研发设计、生产、销售,拥有自主Kolumb (哥仑步)品牌。公司自成立以来,通过品牌塑造与推广、产品自主设计与开发、营销网络建设与优化、供应链整合与管理,在全国建立连锁零售网络,向广大消费者提供性能优良、外观时尚的专业户外用品。目前,公司在国内各主要城市拥有超过 600 家的专卖店、商场店。Kolumb(哥仑步)逐步成长为中国具有竞争力的户外运动品牌之一。
2010年请国内策划公司梅高(中国),开始打造 “轻户外”品类,打造全天候的户外装备,倡导轻户外生活方式。
何为“轻户外”?一:轻量的产品、轻便的户外运动;二:以环保的面料、时尚的款式,倡导轻松的、低炭环保的轻户外生活方式。“轻户外”的标准:轻、柔、弹、透。也就是面料超轻超薄、柔软细腻、弹性韧性、透湿快干。
公司紧紧围绕产业升级换代和可持续发展的战略要求,专注于新产品的研究和开发。 Kolumb(哥仑步)与国内大学研究室共建“绿色功能纺织品”研发中心,与台湾力鹏企业共建“哥仑步海峡户外科技面料”研发中心,推动“绿色户外” 技术的研发及应用。联手防水透气面料ge-tex,为打造防水透气装备打下坚实打基础。自主研发的新型面料品牌komb-dry,komb-tex等,给公司带来了巨大的品牌效应。
英文翻译:Columbus outdoor products Co., Ltd. specializes in outdoor products R & D, design, production and sales, with its own Kolumb brand. Since its establishment, the company has established a chain retail network throughout the country through brand building and promotion, product independent design and development, marketing network construction and optimization, supply chain integration and management to provide consumers with professional outdoor products with excellent performance and fashionable appearance. At present, the company has more than 600 stores and shopping malls in major cities in China. Kolumb has gradually grown into one of the competitive outdoor sports brands in China. In 2010, Meigao (China), a domestic planning company, was invited to start to create "light outdoor" category, create all-weather outdoor equipment and advocate light outdoor lifestyle. What is "light outdoor"? 1: Light weight products, light outdoor sports; 2: environmental protection fabrics, fashionable style, to promote a relaxed, low-carbon environment-friendly light outdoor lifestyle. "Light outdoor" standard: light, soft, elastic, transparent. That is to say, the fabric is super light and ultra thin, soft and delicate, elastic and tough, moisture permeable and quick drying. Focusing on the strategic requirements of industrial upgrading and sustainable development, the company focuses on the research and development of new products. Kolumb and domestic university research offices have jointly built the "green functional textiles" R & D center, and Taiwan Lipeng enterprises have jointly built the "golumb channel outdoor technology fabric" R & D center, to promote the R & D and application of "green outdoor" technology. Join hands with waterproof and breathable fabric Ge tex to lay a solid foundation for waterproof and breathable equipment. The self-developed new fabric brands, such as komb dry and komb tex, have brought huge brand effect to the company.
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