【TRIES才子是哪个国家的品牌?】
才子服饰股份有限公司创建于1983年,是一家集研发、设计、生产、销售为一体的综合性服装公司,涉及衬衫、西服、夹克、T恤、毛衫、西裤、休闲裤等全系列产品,是国内大型服饰集团。
公司现有中国才子服装城和才子荔园工业园两大生产基地,9个工厂,68条服装专业生产线,引进数千台国际先进自动化生产设备,在生产环节领先引进ERP系统,实现企业生产体系的信息化,导入一流生产线,年生产能力1000多万件(套)。
公司坚持品牌经营的发展战略,以中国精英为群体定位,大力发展品牌优势,全力打造中国文化第一品牌。凭借创新性的思路,才子立足打造优质特色产品,设立功能齐全的研发设计中心,引进国际化设计师团队,把握潮流趋势;影帝梁朝伟连续9年代言才子品牌,深化品牌形象;全方位媒体投放,央视、地方卫视、万达影院、高铁媒体、网络媒体、广播电台等高端媒体投放;组建阵容强大的营销队伍,在全国拥有2000多家专卖店;积极推进电子商务平台、团购业务,不断提高品牌的知名度和美誉度,提升品牌形象,打造具有文化特色的国际品牌。
企业在飞速发展的同时,一直不遗余力地履行企业社会责任,吸纳全国就业人口1万多人,并热心社会公益事业,积极参加助学、扶贫、救灾等一系列社会公益活动,用实际行动回馈社会。未来,才子将坚持创新、跨越、发展的思路,朝“打造中国文化第一品牌”的企业愿景迈进。
英文翻译:Founded in 1983, Caizi Clothing Co., Ltd. is a comprehensive clothing company integrating R & D, design, production and sales, involving a full range of products such as shirts, suits, jackets, T-Shirts, sweaters, trousers, casual pants, etc. it is a large domestic clothing group. At present, the company has two production bases, nine factories, 68 professional garment production lines, thousands of international advanced automatic production equipment, leading the introduction of ERP system in the production link, realizing the informatization of enterprise production system, leading the introduction of first-class production lines, with an annual production capacity of more than 10 million pieces (sets). The company adheres to the development strategy of brand management, takes the Chinese elite as the group positioning, vigorously develops the brand advantages, and strives to build the first brand of Chinese culture. With innovative ideas, talents are based on creating high-quality and characteristic products, setting up R & D and design centers with complete functions, introducing international design teams, and grasping the trend; Liang Chaowei, the movie emperor, has been endorsing talents' brands for nine consecutive years, deepening the brand image; all-round media launch, CCTV, local satellite TV, Wanda cinema, high-speed rail media, network media, radio and other high-end media Launch; set up a strong marketing team, with more than 2000 stores nationwide; actively promote e-commerce platform and group buying business, constantly improve brand awareness and reputation, enhance brand image, and create an international brand with cultural characteristics. At the same time of rapid development, the enterprise has been sparing no effort to fulfill its corporate social responsibility, absorbing more than 10000 national employment population, and is enthusiastic about social public welfare undertakings, actively participating in a series of social public welfare activities such as student aid, poverty alleviation and disaster relief, and giving back to the society with practical actions. In the future, talents will adhere to the idea of innovation, leap forward and development, and move forward to the corporate vision of "building the first brand of Chinese culture".
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