【万有全是哪个国家的品牌？】

“万有全”品牌源自清咸丰元年(1851年)，以经销金华火腿和腌腊制品而享誉海内外，一百多年来夯实的基础，使“万有全”成为上海闻名遐迩的著名品牌。

在改革开放历史潮流推动下，“万有全”品牌经历了由一家商铺的字号，延伸到商品的商标，再扩大到企业集团名称这样一个演变发展过程。

以“万有全”冠名的上海万有全集团，是一家以食品生产和销售为主，集零售、批发、加工于一体的综合性商业企业集团。集团下属有全资企业、控股企业和相关企业40余家及各类连锁经销网点2000多个，年产销额超15亿元。上海万有全（集团）有限公司是上海万有全集团的核心企业，注册资金人民币1亿元。

多年来万有全集团坚持“万有全——千家万户的好伙伴”的核心经营理念和服务宗旨，秉承“求真、务实、开拓、创新”的企业精神，形成一业为主多业并存发展的经营格局，已建成“食品加工生产”、“生鲜食品配送”、“餐饮管理服务”、“菜市场经营管理”、“便利店连锁专柜”及“轻工加工、宾馆餐饮、建筑装潢”等几个相互联系、相对独立的经营板块，有较强的生产和销售能力，满足市场不同的需求。

食品加工生产是上海万有全集团的主导产业。万有全集团借助“万有全”百年品牌老字号的社会影响力和凝聚作用，抓住国家商务部和市、区商务委大力推进商业品牌建设的机遇，扎扎实实推进品牌战略：以“万有全”商标引导生产，以“万有全”品牌拓展市场，做强食品加工产业。为使“万有全”品牌发展走出新的一步，集团积极推进“万有全星火食品工业园区”的建设，组建了一批新的食品加工企业和生产基地，目前已有腌腊、中西式熟食、豆制品、冷冻食品、调味品和方便快洁盆套菜六大系列500多种产品进入上海和外省市近2000家商场、超市、大卖场销售，成为深受市民欢迎的绿色食品。

从1997年以来，万有全有关产品先后被国家内贸部列为全国商办工业52家重点扶持品牌；市、区重点推进品牌和上海市畅销品牌；1999年起连续多次被评为“上海市名牌产品”；2000年起“万有全”商标被评为“上海市著名商标”；2006年，上海万有全（集团）有限公司被国家商务部认定为全国首批“中华老字号企业”。相关企业和产品都经过了ISO9001：2000（质量管理体系）、HACCP（食品危害分析和关键控制点）和QS（国家强制性食品生产许可证）的认证。

生鲜食品配送、餐饮管理服务和标准化菜市场经营管理是万有全集团近几年重点拓展的经营业务。生鲜食品配送以全市医院、学校、机关和企事业单位为重点，以安全、质优、价平、方便为经营宗旨，积极发展以副食品为主的综合配送业务，为企事业单位提供便捷、周到的服务。目前配送单位已超过2000家，年销售额达5亿余元；在生鲜食品配送基础上逐步发展起来的餐饮管理服务业务，充分利用原、辅材料配送的优势，进驻学校、机关、企事业单位，承接各类食堂经营和管理业务，实行“一条龙”服务；集团以市、区建设标准化菜市场实事工程为契机，组建了多个菜市场经营管理有限公司，通过多元投资和输出菜市场管理品牌，共同开发标准化菜市场连锁经营业态。为履行“食品安全每一天，丰富市民菜篮子”的服务承诺，万有全集团先后在全国10多个省市建立了50多个副食品生产基地，为市场提供各类质量符合标准的生鲜食品。

近年来，万有全集团还根据多种经营的发展思路，新建一批企业，对轻工加工、宾馆餐饮、建筑装潢等领域的业务进行开拓，合资组建了上海万有全两港食品有限公司，开发集生态农业与旅游参观为一体的现代生态农艺园，生产加工各种特色蔬菜、水果和农产品上市，减少中间环节，实现农商对接，直接服务广大市民。

面对激烈的市场竞争，万有全集团将一如既往地按照市、区政府的产业导向，以食品产销为主业，以规范市场经营秩序为抓手，以确保食用农产品安全为目标，继续发挥副食品供应主渠道职能，使“万有全”品牌产品在完善系列、增加品种、提高质量、创新特色方面有新的突破，为企、事业单位和消费者提供安全、放心的商品和最佳的服务，同时也真诚地欢迎社会各界惠顾、合作，共同发展。

英文翻译："Wanyouquan" brand originated from the first year of Xianfeng in Qing Dynasty (1851). It is well-known at home and abroad for its distribution of Jinhua ham and pickled products. It has laid a solid foundation for more than 100 years, making "Wanyouquan" a famous brand in Shanghai. Driven by the historical trend of reform and opening up, "Wanyouquan" brand has experienced a process of evolution and development from a shop name to a commodity trademark, and then to an enterprise group name. Shanghai Wanyouquan group, named "Wanyouquan", is a comprehensive business group focusing on food production and sales, integrating retail, wholesale and processing. The group has more than 40 wholly-owned enterprises, holding enterprises and related enterprises and more than 2000 chain distribution outlets, with an annual sales volume of more than 1.5 billion yuan. Shanghai Wanyouquan (Group) Co., Ltd. is the core enterprise of Shanghai Wanyouquan group, with a registered capital of 100 million yuan. Over the years, Wanyouquan group has adhered to the core business philosophy and service tenet of "all in one - a good partner for thousands of households", adhered to the enterprise spirit of "truth-seeking, pragmatic, pioneering and innovative", formed a business pattern of multi industry development with one industry as the main part, and has completed "food processing and production", "fresh food distribution", "catering management service" and "vegetable market management" "Convenience store chain counter" and "light industry processing, hotel catering, building decoration" and other related and relatively independent business sectors have strong production and sales capacity to meet the different needs of the market. Food processing and production is the leading industry of Shanghai Wanyouquan group. With the help of the social influence and cohesion of the century old brand Wanyouquan, Wanyouquan group seizes the opportunity of the Ministry of Commerce of the people's Republic of China and the municipal and District Commission of Commerce to vigorously promote the construction of commercial brands, and advances the brand strategy in a down-to-earth way: to guide production with the brand of Wanyouquan, to expand the market with the brand of Wanyouquan, and to strengthen the food processing industry. In order to take a new step in the development of "Wanyouquan" brand, the Group actively promoted the construction of "Wanyouquan Xinghuo Food Industrial Park" and established a number of new food processing enterprises and production bases. At present, there are six series of more than 500 kinds of products, including marinade, Chinese and Western cooked food, bean products, frozen food, seasoning and convenient quick cleaning basin and vegetables, which have entered nearly 2000 shopping malls in Shanghai and other provinces and cities Supermarkets and hypermarkets have become popular green food. Since 1997, Wanyouquan's relevant products have been listed by the Ministry of internal trade as 52 key supporting brands in the national commercial industry; key promotion brands in cities and districts and best-selling brands in Shanghai; repeatedly rated as "Shanghai famous brand products" since 1999; the "Wanyouquan" brand has been rated as "Shanghai famous brand" since 2000; in 2006, Shanghai Wanyouquan (Group) Co., Ltd It is recognized by the Ministry of Commerce as one of the first batch of "Chinese time-honored enterprises". Relevant enterprises and products have been certified by ISO9001:2000 (quality management system), HACCP (food hazard analysis and key control points) and QS (national compulsory food production license). Fresh food distribution, catering management services and standardized food market management are the key business of Wanyouquan group in recent years. Fresh food distribution focuses on hospitals, schools, government agencies, enterprises and institutions in the city, with safety, quality, price and convenience as its business tenet, actively develop the comprehensive distribution business focusing on non-staple food, and provide convenient and thoughtful services for enterprises and institutions. At present, there are more than 2000 distribution units with an annual sales volume of more than 500 million yuan. Based on the distribution of fresh food, the catering management service business is gradually developed, making full use of the advantages of raw and auxiliary materials distribution, entering schools, organs, enterprises and institutions, undertaking all kinds of canteen operation and management business, and implementing the "one-stop" service. The group has built a standardized vegetable market in cities and districts Taking the opportunity of the project, a number of food market operation and Management Co., Ltd. were established to jointly develop the standardized food market chain operation format through diversified investment and export of food market management brands. In order to fulfill the service commitment of "food safety every day, enriching the citizen's food basket", Wanyouquan group has successively established more than 50 non-staple food production bases in more than 10 provinces and cities across the country, providing all kinds of fresh food with quality meeting the standards for the market. In recent years, Wanyouquan group has also built a number of new enterprises in accordance with the development idea of diversified operation to expand its business in light industry processing, hotel catering, architectural decoration and other fields. It has jointly established Shanghai Wanyouquan Lianggang Food Co., Ltd. to develop a modern ecological agricultural park integrating ecological agriculture and Tourism, and to produce and process various characteristic vegetables, fruits and agricultural products City, reduce the intermediate links, realize the docking of agriculture and commerce, and directly serve the general public. In the face of fierce market competition, Wanyouquan group will, as always, follow the industrial guidance of the municipal and district governments, take food production and marketing as the main business, standardize the market operation order as the starting point, ensure the safety of edible agricultural products as the goal, continue to play the main channel function of non-staple food supply, so as to make "Wanyouquan" brand products perfect series, increase varieties, improve quality and innovate features Facing new breakthroughs, we will provide enterprises, institutions and consumers with safe and reassuring goods and best services. At the same time, we sincerely welcome the patronage, cooperation and common development from all walks of life.

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