【阿美莉卡是哪个国家的品牌?】
沈阳市阿美莉卡食品工业有限公司,是集生产、销售、配送、服务于一体的国内烘焙行业企业。主要产品有面包、生日蛋糕、月饼、礼品粽、和两家西式速食厅,销售网络覆盖了辽宁、吉林、黑龙江及内蒙古、河北、山东的部分地区。
阿美莉卡的前身诞生于1993年,原本是韩资企业,主营美式披萨和新鲜面包。
1997年,董事长刘继丹先生从韩国人手中接手阿美莉卡,那时阿美莉卡仅有三家门店和一个二、三百平米的小工厂。随后董事长调整了经营战略,建立阿美莉卡西点蛋糕大世界,开始扩张步伐。同年12月,阿美莉卡再开门店,随后陆续有七家门店开业。
1998年,董事长夫妇飞赴广州,深入考察技术和行业现状,力求为沈城百姓提供优质的产品。同年5月18日,阿美莉卡工厂迁至沈阳黄河大街,工厂面积扩张到650平米,正式注册阿美莉卡食品有限公司,注册资本一百万。下半年,超市逐渐在全国兴起,阿美莉卡转向超市供货服务。那时沈阳几乎每一家超市都有阿美莉卡的产品。在同行业面包种类并不丰富的时代,阿美莉卡已经凭借理念和成熟的创造模式拥有20多种面包品种。也是在这一时期,阿美莉卡开始进军月饼销售。
1999年,受到东北地区迷信风潮影响,整个行业都受到了波及。阿美莉卡逆风而上,再次扩张厂房面积,搬迁致沈阳皇姑区樱花食品厂旧址。工厂面积达到1200平米。同时开办本溪分公司。产品遍销沈阳、辽阳、抚顺、鞍山、盘锦、锦州、葫芦岛等地。
2000年,阿美莉卡搬迁至于洪区厂房面积达到2000平。这一年,阿美莉卡再次调整战略,逐渐转向门店销售。极盛时,四十多家阿美莉卡烘焙店遍布数省。
2001年,阿美莉卡再搬迁至道义开发区,从此扎根道义。此时阿美莉卡的产品供应者全国超过两千家商店。阿美莉卡从来都是行业的先行者。为了开辟青少年市场,阿美莉卡开始进军汉堡等美式快餐的销售。同时研发出了日常食用的迷你小月饼,受到行业一致看好和跟进。
2003至2004年是卡门店扩张较快的时期。阿美莉卡逆行业而动,拒绝当时流行的使用食用色素装饰蛋糕的做法,推出健康欧式蛋糕,用巧克力和水果代替色素,收到行业瞩目。同时期,阿美莉卡开拓了礼品粽市场,从此端午送礼粽成为风潮。阿美莉卡还首创了四十五天常温保存的即食粽,始终走在行业前沿。
2007年,阿美莉卡与兴隆大家庭展开战略合作,阿美莉卡门店进驻每一家兴隆大家庭。
2008年,受全球金融危机影响,阿美莉卡转向开发互联网市场。阿美莉卡是与邮政系统较早合作的厂商之一,在2012年的端午礼粽活动中,邮局系统的销售金额达到了四百二十万元。
英文翻译:Shenyang amelika Food Industry Co., Ltd. is a domestic baking industry enterprise integrating production, sales, distribution and service. The main products are bread, birthday cake, moon cake, gift zongzi, and two western style fast food halls. The sales network covers Liaoning, Jilin, Heilongjiang and parts of Inner Mongolia, Hebei and Shandong. Amelica's predecessor was born in 1993. It was originally a Korean enterprise, mainly engaged in American pizza and fresh bread. In 1997, Mr. Liu Jidan, chairman of the board of directors, took over amelica from the Korean people. At that time, amelica had only three stores and a small factory of two or three hundred square meters. Later, the chairman of the board of directors adjusted the business strategy, established Amelia West Point cake world, and began to expand. In December of the same year, amelica opened another store, and then seven stores opened successively. In 1998, the chairman and his wife flew to Guangzhou to investigate the current situation of technology and industry and strive to provide high-quality products for the people of Shencheng. On May 18 of the same year, amelika factory moved to Huanghe street, Shenyang, with an area of 650 square meters. Amelika Food Co., Ltd. was officially registered with a registered capital of 1 million. In the second half of the year, supermarkets gradually rose in the country, and amelica turned to supermarket supply services. At that time, almost every supermarket in Shenyang had amelica's products. In the era when bread varieties are not abundant in the same industry, amelica already has more than 20 kinds of bread varieties with its concept and mature creation mode. It was also during this period that amelica began to march into mooncake sales. In 1999, affected by superstition in Northeast China, the whole industry was affected. Amelica goes up against the wind, expands the plant area again, and moves to the former site of Shenyang Huanggu District cherry blossom food factory. The factory covers an area of 1200 square meters. At the same time, Benxi Branch was established. Products are sold in Shenyang, Liaoyang, Fushun, Anshan, Panjin, Jinzhou, Huludao and other places. In 2000, amelica moved to Hong District and the plant area reached 2000 square meters. This year, amelica adjusted her strategy again and gradually turned to store sales. At its peak, more than 40 amelica bakeries were located in several provinces. In 2001, amelica moved to the deontology Development Zone and took root in deontology. At this time, amelica's product suppliers were more than 2000 stores across the country. Amelica has always been a pioneer in the industry. In order to open up the youth market, amelica began to enter the sale of American fast food such as hamburgers. At the same time, we have developed Mini mooncakes for daily consumption, which are favored and followed up by the industry. From 2003 to 2004, Carmen shop expanded rapidly. Amelica, moving against the industry, rejected the popular practice of using food coloring to decorate cakes at that time, and launched healthy European cakes, replacing colors with chocolate and fruit, which attracted the attention of the industry. At the same time, amelica opened up the gift dumpling market, and since then, the Dragon Boat Festival has become a fashion. Amelica also pioneered the 45 day normal temperature preservation of ready to eat zongzi, which has always been at the forefront of the industry. In 2007, amelika launched strategic cooperation with Xinglong family, and amelika shop entered into every Xinglong family. In 2008, affected by the global financial crisis, amelica turned to develop the Internet market. Amelica is one of the early cooperation manufacturers with the postal system. In the Dragon Boat Festival in 2012, the sales amount of the postal system reached 4.2 million yuan.
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