【美缤果是哪个国家的品牌?】
美缤果隶属于厦门中健网农股份有限公司,厦门中健网农股份有限公司(以下简称“中健网农”)成立于2001年,是提供生鲜农产品一站式解决方案服务商,定位在鲜活农产品上,覆盖包含新鲜蔬菜、水果、水 产、肉禽蛋、干果五大类的生鲜农产品,其他初级/ 深加工农产品,如南北干货、五谷杂粮等,作为辅助产品进入供应链流通领域。
公司通过不断的供应链整合和转型升级,建成了覆盖新鲜蔬菜、水果、水产、肉禽蛋、干果五大生鲜品类的完善的生鲜食品冷链物流体系,成为了拥有新优奇特良特色农产品、规模化的采销渠道网络、专业高效的供应链及信息流内部系统流程、以及具有资金流优势的、年营业规模全国第一(生鲜农超 供应链行业)的区域性生鲜流通龙头企业。
线下平台:中健农超不断发展自有终端连锁零售渠道,目前已拥有五大连锁生鲜品牌,进一步掌控鲜活农产品从源头到餐桌的产业链:
1、“悦太超市”:定位为社区型的生鲜超市,扎根社区,为社区提供日用品、生鲜以及各种便民服务,未来会成为最后一公里网络化的配送点。
2、“美缤果”:定位为新鲜水果零售连锁店,依托现有的水果供应优势,以社区店为主要定位,为社区居民提供便利、新鲜、高质、平价的水果产品。
3、“万山土猪”:定位为特色肉类零售连锁店,主推特色优质黑猪肉,定位于中高端消费人群,致力于打造安全、健康、特色肉类优质销售平台。
4、“鼓浪湾”:定位为高端水产品销售的零售连锁店,为家庭、社区提供各种高端海产品,产品皆由远洋捕捞获取,未来也是最后一公里网络化的配送点。
美缤果,将成为“中国的西斯科SYSCO”。
英文翻译:Meibingguo is a subsidiary of Xiamen Zhongjian net Agriculture Co., Ltd. (hereinafter referred to as "Zhongjian net agriculture") which was established in 2001. It is a one-stop solution provider for fresh agricultural products. It is positioned on fresh agricultural products, covering fresh agricultural products including fresh vegetables, fruits, aquatic products, meat, poultry, eggs and dried fruits, and other primary / deep processing products Industrial and agricultural products, such as North and South dry goods, grains and miscellaneous grains, enter the supply chain circulation field as auxiliary products. Through continuous supply chain integration, transformation and upgrading, the company has established a complete cold chain logistics system for fresh food covering five fresh categories of fresh vegetables, fruits, aquatic products, meat, poultry, eggs and dried fruits, It has become a regional fresh circulation leading enterprise with the advantages of capital flow and the first annual business scale in China (fresh agricultural supply chain industry). Offline platform: Zhongjian Nongchao continues to develop its own terminal chain retail channels. At present, it has five chain fresh brands and further controls the industrial chain of fresh agricultural products from the source to the table: 1. "Yuetai supermarket": positioned as a community-based fresh supermarket, rooted in the community, providing daily necessities, fresh food and various convenience services for the community, which will become the last kilometer network in the future Distribution point. 2. "Meibingguo": it is positioned as a retail chain store of fresh fruits. Relying on the existing advantages of fruit supply, it mainly focuses on community stores to provide community residents with convenient, fresh, high-quality and affordable fruit products. 3. "Wanshan native pig": it is positioned as a characteristic meat retail chain store, which mainly promotes the characteristic high-quality black pork, which is positioned at the middle and high-end consumers, and is committed to building a safe, healthy and characteristic meat high-quality sales platform. 4. "Gulangwan": a retail chain store positioned as the sales of high-end aquatic products, which provides families and communities with a variety of high-end marine products. The products are obtained by ocean fishing, and will be the last kilometer of networked distribution point in the future. Meibingo will become "Sysco of China".