【德克士是哪个国家的品牌？】

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德克士，连锁快餐店，德克士炸鸡起源于美国南部的德克萨斯州，1994年出现在中国成都。1996年，顶新集团将德克士收购，并投入5000万美元，健全经营体系，完善管理系统，并重新建立了CIS系统，使其成为顶新集团继“康师傅”之后的兄弟品牌。虽然都是炸鸡，但是由于德克士炸鸡采用开口锅炸制，因此鸡块具有金黄酥脆、鲜美多汁的特点，并以此与肯德基炸鸡形成鲜明差别。德克士最有名的就是脆皮炸鸡，在中国快餐界其中最有名的三巨头：除了麦当劳、肯德基、还有就是德克士！

德克士炸鸡是顶新集团跨入服务业的第一步，五年多以来我们以无比的热诚经营一个全新、有特色的快餐连锁系统。追求“顾客满意”的最高准则及“成为中国人自创西式快餐第一品牌；中国西式快餐特许加盟第一品牌”的愿景。全体德克士人不屈不挠、携手努力奋斗，得到了消费者及加盟者的支持与肯定。如今，德克士在高速且平稳的向前发展，已成为中国餐饮业的一颗闪耀的新星。

德克士的主打产品是“脆皮炸鸡”，大块热乎乎的鸡块，金黄酥脆的外皮和鲜美多汁鸡肉，风味绝佳。此外紫菜芙蓉汤、玉米浓汤、照烧鸡肉饭、咖喱鸡饭亦是中国人喜爱的特色产品。为回馈社会，德克士在1999年率先推出了特许加盟办法，依据自身的丰富经验。

同时，它还是中国连锁经营协会会员、特许经营备案企业、2000年中国连锁业百强。据中国连锁经营协会公布：名列2000年连锁业第63强，全国连锁餐饮企业第六强；2001年连锁业第59强，全国连锁餐饮企业第五强。

为致力于西式快餐的有志之士铺平了一条走向成功的创业之路。运用世界领先的加盟总部服务平台，开业筹备、训练到经营管理都全心全力为加盟者提供各项支援与辅导，共创双赢连锁事业。经过数年的经营，德克士的经营体系已然成熟（建立直营餐厅管理制度243本，并浓缩出加盟制度78本）。自1999年4月2日正式发布加盟信息，加盟业务发展迅猛，北到黑龙江、南到海南、西到新疆。至2005年8月，已在全国开设有东部、西部、北部三个区域公司，十个子公司，二十九个营运中心和六个办事处。并在200多个城市开设了超过500家餐厅。2010年预计在全国开设餐厅总数将超过1000家，目前已经开设餐厅已经达到734家左右。平均三天就有一家加盟餐厅在全国各大城市中诞生，而且发展速度还在加快中。德克士以“顾客满意”为最高准则，不断创新、追求卓越，持续稳定发展并不断完善整个连锁系统，努力造就为中国最好的特许经营体系，成为中国大陆最受欢迎的西式快餐品牌。

2009年6月26日上午，西式快餐德克士的第1000家店，暨位于东岳大街的泰安东岳店隆重开业。此举也标志着德克士正式跻身于千店俱乐部。

英文翻译：Dexter, a fast-food chain, originated in Texas in the south of the United States. Dexter fried chicken appeared in Chengdu, China in 1994. In 1996, Dingxin group purchased DEX and invested 50 million US dollars to improve its business system and management system, and established its CIS system again, making it the brother brand of Dingxin group after Master Kang. Although they are fried chicken, due to the use of open pot fried chicken, the Chicken Nuggets have the characteristics of golden crispy, delicious and juicy, which is different from KFC fried chicken. Dexter is most famous for its crispy fried chicken. In the Chinese fast food industry, the three most famous giants are McDonald's, KFC and Dexter! Dexi fried chicken is the first step for Dingxin group to enter the service industry. For more than five years, we have been operating a brand-new and characteristic fast food chain system with great enthusiasm. Pursue the highest standard of "customer satisfaction" and the vision of "becoming the first brand of Western fast food created by Chinese people; the first brand of Chinese Western fast food franchise". All Dexi people are indomitable, work hard together, and get the support and affirmation of consumers and franchisees. Nowadays, Dexter is developing rapidly and steadily, which has become a shining new star in Chinese catering industry. Dexter's main products are "crispy fried chicken", large hot chicken pieces, golden crispy skin and delicious juicy chicken, with excellent flavor. In addition, laver and hibiscus soup, corn thick soup, braised chicken and rice, curry chicken and rice are also Chinese favorite products. In order to give back to the society, Dexter took the lead in introducing the franchise method in 1999, based on its rich experience. At the same time, it is also a member of China chain operation association, a franchise filing enterprise, and one of the top 100 chain enterprises in China in 2000. According to the China chain operation association, it ranked the 63rd in 2000, the sixth in China, the 59th in 2001 and the fifth in China. It paves the way to success for those who are committed to Western fast food. Using the world's leading service platform of franchising headquarters, we are dedicated to providing all kinds of support and guidance for franchisees in preparation for opening, training and operation management, so as to create a win-win chain business. After several years of operation, Dexter's business system has been mature (243 management systems of direct operated restaurants have been established and 78 franchise systems have been concentrated). Since April 2, 1999, the franchise information was officially released. The franchise business has developed rapidly, from Heilongjiang to Hainan in the north and Xinjiang in the West. By August 2005, there were three regional companies in the East, West and north of China, ten subsidiaries, 29 operation centers and six offices. It has opened more than 500 restaurants in more than 200 cities. In 2010, the total number of restaurants in China is expected to exceed 1000, and now there are about 734 restaurants. On average, one franchised restaurant was born in every major city in three days, and its development speed is still accelerating. Dexter takes "customer satisfaction" as the highest criterion, constantly innovates, pursues excellence, develops steadily and continuously improves the whole chain system, strives to create the best franchise system in China and become the most popular Western fast food brand in mainland China. On the morning of June 26, 2009, the 1000th western fast food store in Dexter and the Taian Dongyue store in Dongyue Street opened ceremoniously. The move also marks Dexter's official participation in QianDian club.

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