【OnitsukaTiger鬼冢虎是哪个国家的品牌?】
这是鬼塚喜八郎先生的故事,源于一个看似平凡的信念,运动拥有改变人生的力量。Anima Sana In Corpore Sano——健康的体魄孕育健全的精神,这句拉丁格言代表鬼塚虎的品牌文化,其首字母缩略词便是亚瑟士ASICS之名的由来。
一开始,我们希望帮助日本的年轻一代走出战争的影响,为1949年之后的日本创造更加美好的未来。我们坚信体育运动是团结人民、让各行各业携手共进的方式。六十年来,这一信念一直支持着我们。细致入微的工艺追求以及不断创新的恒久热情使Onitsuka Tiger鬼塚虎走向世界。
在鬼塚虎成长为亚瑟士、跻身全球运动品牌之列的过程中,品牌精神长明不灭。从赛场跑道到大街小巷,这是一段日式工艺融合经典美学的辉煌历史。
2002年,有感于深厚的品牌底蕴,我们让鬼塚虎再度出山,对经典鞋款进行更新设计、重新演绎与二次创造。以鬼塚虎运动鞋为起点,我们对切面、配色与构造进行更改,创造出风格更为时尚休闲的MEXICO 66、CALIFORNIA 78与NIPPON MADE系列。
英文翻译:This is the story of Mr. xibalang in guizuka. It comes from a seemingly ordinary belief that sports have the power to change life. Animasana in corporesano - healthy body breeds sound spirit. This Latin Maxim represents the brand culture of guizuihu. Its acronym is the origin of the name of ASICs. At the beginning, we hope to help the young generation of Japan out of the influence of war and create a better future for Japan after 1949. We firmly believe that sports is a way to unite the people and let all walks of life work together. For 60 years, that belief has supported us. The meticulous pursuit of technology and constant enthusiasm for innovation make onitsuka tiger go to the world. In the process of growing into Arthur and becoming one of the global sports brands, the spirit of the brand is eternal. From the racetrack to the streets, this is a glorious history of the integration of Japanese technology and classic aesthetics. In 2002, thanks to the deep brand information, we let the ghost grave tiger come out again to update the design, re interpretation and re creation of the classic shoes. Starting from the Guizhong tiger sports shoes, we have changed the cut, color and structure to create a more fashionable and leisure mexico 66, California 78 and nipponmade series.
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